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©  Union Berlin
Bundesliga: Aroundtown (real estate) extends as main shirt sponsor of FC Union Berlin for 2021-22

Aroundtown SA, a Luxembourg-based real estate company, has activated its option to extend its partnership with 1. FC Union Berlin (Bundesliga) and will continue as the club's main shirt sponsor in 2021-22, announced Union Berlin on 21/05/2021. Aroundtown provides the German club with €2m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 218679
• Published on 26/05/21 at 17:35
©  Manchester City FC
Premier League: Manchester City launch "Cityzens Official Membership" a new loyalty programme

Manchester City FC (Premier League) has launched "Cityzens Official Membership", a new loyalty programme for its supporters, announced the 2020-21 English champions on 20/05/2021. The loyalty programme will be divided into three offers: "Cityzens Membership" (£25/€28.80), "Cityzens Matchday…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Merchandising - Licensing, …
• Article # 218690
• Published on 26/05/21 at 17:10
©  Club Atlético de Madrid
LaLiga Santander: Club Atlético de Madrid to increase capital by a record €181.8m

"The board of directors of Club Atlético de Madrid, who met today, have agreed to call an extraordinary general shareholders' assembly to submit for approval a capital increase of €181.8m, with preferential subscription rights for existing shareholders," announced the Spanish club on…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 218675
• Published on 26/05/21 at 16:40
©  LaLiga
2020-21 LaLiga Santander: TV audiences in Spain for Matchdays 37 and 38

Four of the ten games on Matchday 37 of 2020-21 LaLiga Santander, played on 16/05/2021, posted a cumulative audience of 1.786 million viewers (1.297 million on the Movistar LaLiga pay-TV channels and 489,000 on the free-TV channel Gol). The audiences for six games on this matchday, broadcast via a…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 218650
• Published on 26/05/21 at 16:10
©  AFL
Australia: ViacomCBS (Network Ten) acquires TV rights to men's and women's leagues for five years

ViacomCBS Australia and New Zealand, a subsidiary of the US media conglomerate, has acquired the TV rights to the Australian professional football leagues (A-League and Westfield W-League) for Australia for five years (2021-2026) from the Australian Professional Leagues (APL), the entity that…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 218649
• Published on 26/05/21 at 15:40
©  International Champions Cup
Women's football: Barça and Lyon to take part in the International Champions Cup (18 to 21/08/2021)

The third edition of the Women's International Champions Cup, an international pre-season competition, will take place from 18 to 21/08/2021 at the Providence Park (25,218 capacity) in Portland (Oregon, USA), announced the American media company Relevent Sports Group (a subsidiary of the…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 218636
• Published on 26/05/21 at 15:00
©  LFC
European Top 5: European Cup qualifiers, promotions and relegations as of 26/05/2021

While the Bundesliga, LaLiga Santander, Serie A TIM, Ligue 1 Uber Eats and the Premier League ended last weekend and most of the sporting outcomes have been decided, there are still some uncertainties regarding European qualifications and promotions to the top flight. LOSC Lille won the French…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Authorities, …
• Article # 218540
• Published on 26/05/21 at 14:20
©  CAF
Africa: 17 CAF employees dismissed by email, including the head of human resources

"Your mission at CAF is over. Do not come to CAF headquarters anymore. You will receive your June salary," this is the message that 17 employees of the Confederation of African Football received by email on Monday 24/05/2021 at 03:51 in the morning, learned News Tank on 25/04/2021. Among those…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 218542
• Published on 26/05/21 at 13:20
©  D.R.
Bundesliga: Nike to succeed Hummel as equipment supplier of SC Freiburg from 2021-22

Nike will once again become the official equipment supplier of SC Freiburg (Bundesliga) from 2021-22 as part of a multi-year agreement, announced the German club on 21/05/2021. Nike equipped SC Freiburg between 2009-10 and 2015-16. "11teamsports, based in Satteldorf in Baden-Württemberg, will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 218598
• Published on 26/05/21 at 12:20
©  Inter Milan
FC Inter Milan: Pirelli "global tyre partner" until 2023-24 but will no longer be main shirt sponsor

Pirelli, an Italian tyre brand, has renewed its partnership with FC Inter Milan (Serie A TIM) as the club's "global tyre partner" until the end of 2023-24, announced the 2020-21 Italian Champions on 22/05/2021. After 26 seasons of partnership, however, Pirelli is reducing its commitment and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 218521
• Published on 26/05/21 at 11:40