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©  FIGC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 217621
• Published on 14/05/21 at 17:00
2020-21 DFB-Pokal final: 9.5 million viewers in Germany for RB Leipzig - Dortmund on ARD

RB Leipzig (Bundesliga) - Borussia Dortmund (Bundesliga) the final of the 2020-21 DFB-Pokal (1-4), drew an average of 9.542 million viewers on the German public TV channel ARD, on Thursday 13/05/2021 (kick-off at 20:45 CET). This figure represented an audience share of 30% (30.6% among 14-49…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 217624
• Published on 14/05/21 at 16:45
©  FCP
Champions League: Manchester City - Chelsea final on 29/05/2021 moved from Istanbul to Porto

The 2021 Champions League final between Manchester City FC and Chelsea FC will take place at the Estádio do Dragão in Porto (POR) on 29/05/2021 (kick-off 21:00 CET) and not at the Atatürk Stadium in Istanbul (TUR) as planned, announced UEFA on 13/05/2021. "Following the UK government’s…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 217612
• Published on 14/05/21 at 16:30
©  Lega Serie A
Coppa Italia: TIMVision (telecoms) acquires naming rights for the 2021 final

Telecom Italia (TIM), an Italian telecommunications operator, has extended its partnership with the Lega Serie A and will once again be the title sponsor of the Coppa Italia final in 2021, announced the body on 13/05/2021. The competition did not have a title sponsor in 2020-21. The final will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 217611
• Published on 14/05/21 at 16:00
©  FIFA
FIFA/talent development project: detection and training analysed on a global scale

FIFA has published a global report on the state and trends of talent development, which analyses detection, training, playing opportunities and the transition from youth to senior football, on 12/05/2021. "The 14-month-long project, launched in Doha (QAT) in January 2020 by FIFA's Technical…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 217557
• Published on 14/05/21 at 15:30
©  Damien LG / OL
OL Groupe: a turnover of €150m (-44%) for the first nine months of 2020-21

OL Groupe posted a turnover of €150m for the first nine months of the 2020-21 financial year (from 01/07/2020 to 31/03/2021), down 44% compared to the same period in 2019-20 (a record €265.7m), announced the holding company that owns Olympique Lyonnais (Ligue 1 Uber Eats) on 12/05/2021…
Domain(s): Clubs
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 217603
• Published on 14/05/21 at 15:00
©  ESPN
USA: LaLiga buys back 2021-2024 TV rights from beIN and sells them to ESPN until 2028-29 ($1.4bn)

ESPN has acquired the US broadcasting rights (in English and Spanish) to LaLiga Santander for the 2021-2029 cycle (eight seasons), announced the US pay-TV bouquet on 13/05/2021. These rights are worth an estimated $1.4bn (€1.16bn) or $175m (€144m) per season according to US media, making it the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Essentials Media
• Article # 217594
• Published on 14/05/21 at 14:20
©  NYCFC
New York City FC (MLS): Mastercard offers its sponsorship space to a family business in the Bronx

Mastercard, an American group specialised in payment solutions, has activated its partnership with New York City FC (MLS ) and is offering its sponsorship exposure to Sol Cacao, a family business based in the Bronx district (New York City, USA), for the entire 2021 season, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 217556
• Published on 14/05/21 at 13:20
©  DFB
Germany/DFB: president Fritz Keller to resign on 17/05/2021, R. Koch + P. Peters interim presidents

"Fritz Keller, president of the German Football Association (DFB) since 27/09/2019, declared his principal readiness to step down from his position as president after the end of the process at the DFB Sports Court on Monday (17/05/2021)," announced the German Football Association following an…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Legal, Essentials Public Authorities & Regulations
• Article # 217584
• Published on 14/05/21 at 12:20
©  FIFPRO
Covid-19: "Footballers are facing ever more congested schedules" (FIFPro/KPMG)

"Men's professional footballers are facing ever more congested schedules during the Covid-19 pandemic. The report reveals that during the rearranged 'emergency' period, between 01/05/2020 and 31/05/2021, players who compete mostly in domestic competitions saw their average number of appearances…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Transfer Market
• Article # 217568
• Published on 14/05/21 at 11:40