Archives September, 2021 (page 2/26)

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©  LaLiga

LaLiga: launch of "LaLiga Tech" to offer technological solutions for sports companies

LaLiga has launched "LaLiga Tech", a range of technological solutions aimed at helping "accelerate the digital transformation of the industry," announced the Spanish league on 28/09/2021. The proposed solutions are divided into three main areas: "fan engagement, content enhancement and competition…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 229791
• Published on
©  Real Madrid CF

Real Madrid CF: partnership with Millicom (telecommunications) to develop 69 Foundation projects

Luxembourg-based telecommunications operator Millicom has entered into a collaboration agreement with Real Madrid CF (LaLiga Santander) to support "69 Real Madrid Foundation social sports projects in nine Latin American countries (Bolivia, Colombia, Costa Rica, El Salvador, Guatemala, Honduras…
Domain(s): Clubs
• Category(ies): Employment - training, Marketing - Communication, Social Responsibility
• Article # 229764
• Published on
©  Juventus FC

2021-22 Champions League: head-to-head Juventus FC - Chelsea FC, Wednesday 29/09/2021

With a brand valuation of €769m, Chelsea FC (Premier League) are ranked eighth in the "Football 50 2021" ranking published in May by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, versus eleventh place for Juventus FC (Serie A TIM) valued at…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 229759
• Published on
©  Hublot

UEFA: Hublot renews as official watch partner for the three men's European Cups (2021-2024)

Hublot, a Swiss watchmaker owned by the French group LVMH, has extended as the "official watch partner" of UEFA's three men's European Cups for three seasons (2021-2024), announced the company based in Nyon (SUI) on 29/09/2021. This agreement includes the men's Champions League and Europa…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 229744
• Published on
©  CONMEBOL

UEFA/CONMEBOL: Italy - Argentina match (Euro 2020 vs Copa América 2021 winners) in June 2022

"UEFA and CONMEBOL have today announced the broadening of their existing cooperation as well as the staging of a match between Euro 2020 winners Italy and 2021 Copa América champions Argentina during the international window in June 2022. The venue is to be confirmed," announced both the European…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal
• Article # 229751
• Published on
©  RVZ via adidas

adidas France: first activation featuring Leo Messi aimed at youngsters in the Île-de-France region

adidas has activated its partnership with Lionel Messi via a campaign that aims to "celebrate football and send a message to the future generation of the Île-de-France (Paris) region" through a promotional video and by distributing more than 2,200 footballs signed by the Argentine star in 17…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication
• Article # 229718
• Published on
©  UEFA

Champions League: 2.19 million viewers for Paris Saint-Germain - Manchester City FC on Canal+

The Paris Saint-Germain (Ligue 1 Uber Eats) - Manchester City FC (Premier League) game (2-0), on Matchday 2 of the 2021-22 Champions League group stage (Group A), drew an average of 2.19 million viewers, with a peak audience of 2.42 million, on the pay-TV channel Canal+, on Tuesday 28/09/2021…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Media
• Article # 229711
• Published on
©  MUFC

2021-22 Premier League: attendance for Matchday 6 (36,827 spectators on average per game)

Matchday 6 of the 2021-22 Premier League season drew an average of 36,827 spectators per game, from Saturday 25 to Monday 27/09/2021. The average stadium fill rate was 96.5%. As during the first five matchdays, English stadiums were full, with public authorities having decided not to impose any…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 229699
• Published on
©  UEFA

Champions League/Europa League/Women's Champions League and Futsal CL: technical reports 2020-21

"Analysis, opinions, facts and figures take centre stage in the in-depth technical reviews of last season's (2020-21) four major European club football and futsal competitions," said UEFA, which published the technical reports for the 2020-21 Champions League, Europa League, Women's Champions…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Stadiums
• Article # 229695
• Published on
©  LFP

Ligue 1 Uber Eats: 2021-22 audiovisual rights distribution guide validated by the LFP

Each 2021-22 Ligue 1 Uber Eats club will receive a fixed share of €6.16m, plus €4.11m for the club license, i.e. €10.27m (-10.7% versus €11.5m in 2020-21, when the failure of Mediapro was noted), according to the 2021-22 audiovisual rights distribution guide validated by the LFP board of directors…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 229653
• Published on