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©  UEFA
UEFA: Enterprise Rent-A-Car, partner of the Europa League and the Europa Conference League

Enterprise Rent-A-Car, a US-based car rental company owned by Enterprise Holdings Group, has extended its role as an official partner of the Europa League and has also become a partner of the Europa Conference League for three seasons (2021-2024), according to UEFA the day the group stage of both…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228511
• Published on 17/09/21 at 11:00
©  Juventus FC
Juventus FC: partnership with a university laboratory to reduce the club's carbon footprint

Juventus FC (Serie A TIM) has entered into a partnership with the Scuola Superiore Sant'Anna (Sant'Anna School of Advanced Studies, public research university) in Pisa (ITA) with the aim of reducing its carbon footprint, announced the club on 16/09/2021. Juventus had previously joined the…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility
• Article # 228581
• Published on 17/09/21 at 10:20
©  PSG
Paris Saint-Germain: Smart Good Things (beverages), official supplier for 3 seasons (2021-2024)

Smart Good Things, a French beverage company producing environmentally friendly beverages, has become an official supplier (fourth level) of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 16/09/2021. "The agreement includes the development of a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 228541
• Published on 17/09/21 at 09:40
©  UEFA
2021-22 Europa Conference League: the 32 clubs participating in the group stage will share €235m

€235m is the sum that the 32 European clubs participating in the group stage of the 2021-22 Europa League, which begins on Thursday 16/09/2021 (except for two matches brought forward to 14/09/2021), will share, according to UEFA in its circular n°35/2021 on 20/05/2021 (document available to…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 228562
• Published on 16/09/21 at 18:15
©  OL
2021-22 Europa League: head-to-head Rangers FC - Olympique Lyonnais (Group A) on 16/09/2021

With 8.5 million fans on social media (Facebook, Instagram, TikTok and Twitter, as of 16/09/2021), Olympique Lyonnais (Ligue 1 Uber Eats) have four times as many as Rangers FC (cinch Premiership), who count just over 2 million, as the two clubs prepare to face each other on Matchday 1 of Group A…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 228551
• Published on 16/09/21 at 17:50
©  Juventus FC
Serie A TIM: Ariston (heating), regional partner of Juventus in Indonesia in 2021-22

Ariston, a heating and hot water brand belonging to the Italian group Ariston Thermo, has extended its partnership with Juventus FC (Serie A TIM) in order to become a regional partner in Indonesia for 2021-22, according to the club on 16/09/2021. The brand, founded in 1960 in Fabriano (ITA)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 228540
• Published on 16/09/21 at 17:20
©  Paris Saint-Germain
Champions League: 1.88 million viewers for Club Brugge KV - Paris Saint-Germain on Canal+

The Club Brugge KV (Jupiler Pro League) - Paris Saint-Germain (Ligue 1 Uber Eats) game (1-1), on Matchday 1 of the 2021-22 Champions League group stage (Group A), drew an average of 1.88 million viewers, with a peak audience of 2.15 million, on the pay-TV channel Canal+, on Wednesday 15/09/2021…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Media
• Article # 228510
• Published on 16/09/21 at 16:40
©  UEFA
2021-22 Europa League: the 32 clubs participating in the group stage will share €465m

€465m is the amount expected to be shared by the 32 European clubs participating in the group stage of the 2021-22 Europa League, which kicks off on Thursday 16/09/2021 (Spartak Moscow - Legia Warsaw, 0-1, Group C, on 15/09/2021), according to UEFA circular no. 35/2021 on 20/05/2021 (document…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 228513
• Published on 16/09/21 at 16:00
©  2021 Nasdaq, Inc.
Sportradar: IPO on the New York Stock Exchange (NASDAQ), group valued at more than $7bn

Sportradar AG, a Swiss company specialised in sports betting monitoring and sports data provision, has listed on the New York Stock Exchange (NASDAQ) and raised $513m (€434m) via the issue of 19 million shares at $27 each (€22.8) on 14/09/2021. A further $159m (€134m) was raised, according to…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 228512
• Published on 16/09/21 at 15:20
©  D.R.
Social media: Messi's arrival at PSG had more impact than Ronaldo to Manchester United (KPMG)

Since the transfer of Lionel Messi (10/08/2021), Paris Saint-Germain (Ligue 1 Uber Eats) have gained 23 million additional cumulative followers on the main social networks (Facebook, Instagram, YouTube, Twitter, TikTok and Weibo), versus 9 million for Manchester United FC (Premier League) since…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Digital, …
• Article # 228416
• Published on 16/09/21 at 14:40