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©  OL
Ligue 1 Uber Eats: OOGarden, back shirt sponsor of Olympique Lyonnais for 3 seasons (2021-2024)

OOGarden, an e-commerce platform for gardening products, has become a major partner and back shirt sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 17/09/2021. The agreement was negotiated by the marketing agency Sportfive. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228646
• Published on 17/09/21 at 17:30
©  Assemblée nationale
Ligue 1 TV rights: "It's wrong to say that we threw in the towel" (Jaume Roures, Mediapro)

"There are three reasons for our failure in France: the lack of possibility to negotiate a discount with the League because of Covid-19, piracy and the aggressive attitude of Canal+. It is wrong to say that we threw in the towel. If we had been able to negotiate, we would still be here," said…
Domain(s): Media
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 228539
• Published on 17/09/21 at 17:00
©  Liverpool FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 228667
• Published on 17/09/21 at 16:40
©  UEFA
Europa League: 1.31 million viewers in France for Rangers FC - Olympique Lyonnais on W9

Rangers FC (Cinch Premiership) - Olympique Lyonnais (Ligue 1 Uber Eats) (0-2), on Matchday 1 of the 2021-22 Europa League, drew an average of 1.31 million viewers on French free DTT channel W9 (M6 Group) on Thursday 16/09/2021 (kick-off at 21:00 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 228655
• Published on 17/09/21 at 16:10
©  Cádiz CF
LaLiga Santander: Bitci.com, 2nd cryptocurrency platform to appear on Cadiz CF's shirts

Bitci.com, a brand of Turkish crypto-asset trader Bitci Technology, has become the main shirt sponsor of Cádiz CF (LaLiga Santander) for the 2021-22 season, announced the club on 12/09/2021. Bitci.com, which is also a partner of the Royal Spanish Football Federation (RFEF), succeeds Dafabet, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 228633
• Published on 17/09/21 at 15:50
©  BVB
Bundesliga: Borussia Dortmund to raise €86.5m through capital increase

Borussia Dortmund GmbH & Co KGaA, the commercial company of Borussia Dortmund (Bundesliga), has decided to proceed with a capital increase via the issue of 18,396,220 new shares at a subscription price of €4.70 per share which will enable it to generate gross proceeds of €86.5m, according to the…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 228654
• Published on 17/09/21 at 15:20
©  Fnatic
esports: Crypto.com, partners with Fnatic (GBR) for more than $15m over five years (2021-2025)

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform with 10 million active accounts, has become Fnatic's "global cryptocurrency partner" for five years (2021-2025), announced the British esports organisation on 15/09/2021. The value of the total agreement is over $15m (€12.7m)…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, esport - gaming
• Article # 228580
• Published on 17/09/21 at 14:40
©  ASSE
AS Saint-Étienne: launch of a major consultation to change the club's logo and visual identity

"Because times are changing, AS Saint-Étienne (Ligue 1 Uber Eats) wishes to change its logo and visual identity. To do this, the club is launching a popular, innovative and collaborative process to co-construct its new visual identity with its supporters, who will be involved at every stage of the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 228538
• Published on 17/09/21 at 14:00
©  ZEturf
Exclusive Sports betting: "The French betting market is not the Wild West" (Q. Etievant, ZEbet)

"Young adults (18-25) are an integral part of the betting market and its growth in recent years. A consultation led by the ANJ with the operators will take place in the coming weeks. The rules exist and are known to all market players. The French betting market is not the Wild West," said Quentin…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 228175
• Published on 17/09/21 at 12:30
©  MUFC
2021-22 Premier League: attendance for Matchday 4 (36,393 spectators on average per game)

Matchday 4 of the 2021-22 Premier League season drew an average of 36,393 spectators per game, from Saturday 11 to Monday 13/09/2021. The average stadium fill rate was 95.4%. As during the first 3 matchdays, English stadiums were full, with public authorities having decided not to impose any…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 228608
• Published on 17/09/21 at 11:40