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©  188Bet
Sports betting: 188Bet, regional partner of FC Bayern Munich and Liverpool FC in Asia (2021-2024)

Isle of Man-based sports betting operator 188Bet has become a regional partner of FC Bayern Munich (Bundesliga) and Liverpool FC (Premier League) for the Asian market for three seasons (2021-2024), announced the clubs on 17/09/2021. Through these agreements, the betting operator will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 228938
• Published on 21/09/21 at 15:20
©  Club Atlético de Madrid
2021-22 LaLiga Santander: attendance for Matchday 5 (18,542 spectators on average per game)

Matchday 5 of the 2021-22 LaLiga Santander season drew an average of 18,542 spectators per game, from Friday 17 to Monday 20/09/2021. The average fill rate was 42.9%. Despite the increase in attendance, these figures are still unusually low for the Spanish championship due to the partial…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 228916
• Published on 21/09/21 at 14:40
©  Sorare
Crypto-assets: Sorare (NFT) raises $680m (€580.2m), a record second round of financing in Europe

Sorare, a French startup that offers NFTs bearing the images of football players, has raised $680m (€580.2m), according to the Paris-based company on 21/09/2021. "Sorare has completed a record-breaking Series B financing to create the next sports entertainment giant leveraging NFTs," said Sorare…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Marketing - Communication
• Article # 228890
• Published on 21/09/21 at 14:00
©  LA Lakers
NBA: Bibigo (food, South Korea) becomes the LA Lakers' jersey sponsor for $100m over 2021-2026

Bibigo, a South Korean ready-made food brand owned by the conglomerate CJ Group, will become the jersey sponsor of the Los Angeles Lakers (NBA) from 2021-22, announced the Californian franchise on 20/09/2021. The agreement was negotiated by the marketing agency Sportfive. The sponsorship deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228906
• Published on 21/09/21 at 12:30
©  Free
Exclusive Free Ligue 1 (application): "We have exceeded 800,000 downloads" (Frédéric Goyon)

"We have exceeded 800,000 downloads on iOS and Android (700,000 at the end of the first season, 2020-21). As planned, the Free Ligue 1 app will become a fee-based app on 17/09/2021 only for near-live extracts (up to 30 minutes per match), but it will remain free for Free subscribers (excluding…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Digital, …
• Article # 228606
• Published on 21/09/21 at 11:40
©  D.R.
Netflix: "When F1 rights sold we weren't among the bidders, today we'd think about it" (R. Hastings)

"A few years ago, the (commercial) rights to Formula 1 were sold. At that time we were not among the bidders, today we would think about it," said Reed Hastings, CEO of the streaming platform Netflix, to the German magazine Der Spiegel, 17/09/2021. Reed Hastings is not counting on news or live…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 228886
• Published on 21/09/21 at 11:00
©  Note de l'AGCOM sur les audiences de DAZN
Italy/Serie A TIM: AGCOM (regulatory authority) opens an investigation into DAZN's audience figures

AGCOM, the regulator and competition authority for the communication sector in Italy, has announced the launch of an investigation into the methodology used to calculate the audiences reported by the OTT platform DAZN, on 16/09/2021. DAZN, which has acquired the rights to broadcast the 10 Serie…
Domain(s): Media
• Category(ies): Digital, Authorities, Media
• Article # 228860
• Published on 21/09/21 at 10:20
©  Juventus FC
Juventus FC: revenues of €480.7m (-16.2%) and a net loss of €209.9m in 2020-21

Juventus FC (Serie A TIM) posted revenues of €480.7m for the 2020-21 financial year (01/07/2020 to 30/06/2021), down 16.2% versus 2019-20 (€573.4m), according to the club following the approval of its unaudited 2020-21 financial statement by its board of directors on 17/09/2020. The Turin…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 228863
• Published on 21/09/21 at 09:40
©  Paris Saint-Germain
Ligue 1 Uber Eats: Paris Saint-Germain in Doha (QAT) for a winter tour, from 16 to 20/01/2022

The players of Paris Saint-Germain (Ligue 1 Uber Eats) will travel to Doha (QAT) to participate in the "Qatar Winter Tour 2022" from 16 to 20/01/2022, announced the club on 17/09/2021. This winter tour will end with a friendly match versus a team composed of players from Al-Hilal FC and Al Nassr…
Domain(s): Clubs
• Category(ies): Authorities, Game - pitch, Marketing - Communication, …
• Article # 228809
• Published on 20/09/21 at 17:50
©  1. FC Köln
2021-22 Bundesliga: attendance for Matchday 5 (18,760 spectators on average per game)

Matchday 5 of the 2021-22 Bundesliga season drew an average of 18,760 spectators per match, from Friday 17 to Sunday 19/09/2021. The average fill rate was 36.6%. These very low figures, unusual in the German championship, can be explained by the limited capacities (from 30-50% depending on the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 228819
• Published on 20/09/21 at 17:20