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©  ESTAC
Ligue 1 Uber Eats: Lex Persona (software), chest sponsor of ESTAC Troyes for 2021-2023

Lex Persona, a Troyes-based software publisher specialised in electronic signatures, has become the chest sponsor of Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber announced The agreement was negotiated by Sportfive. Lex Persona has the status of "official sponsor", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 229039
• Published on 22/09/21 at 14:00
©  Gallagher Premiership Rugby
Premiership Rugby: an audience of over 150 million households in 135 territories in 2021-22

The 2021-22 Gallagher Premiership Rugby season, which kicked off on 17/09/2021, will be broadcast "to a global audience of more than 150 million households in 135 different territories," announced Premiership Rugby the same day. "Working with media rights agency, Pitch International the new…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 229022
• Published on 22/09/21 at 12:30
©  FC Inter Milan
2021-22 Serie A TIM: attendance for Matchday 4 (14,413 spectators on average per game)

Matchday 4 of the 2021-22 Serie A TIM season drew an average of 14,413 spectators per game, from Friday 17 to Monday 20/09/2021. The average fill rate was just 37.3%. These unusually low numbers for the Italian championship can be explained by the restrictions in force in all Italian stadiums…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 229023
• Published on 22/09/21 at 11:40
©  English Football League
England: the EFL launches an official TikTok account dedicated to its competitions

The English Football League (ELF) has launched an official account on the video-sharing platform TikTok (Douyin in Asia) for its fans to "enjoy video content from across the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, the Carabao Cup and the Papa John's Trophy," announced the…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 228983
• Published on 22/09/21 at 11:00
©  D.R.
Exclusive Crypto-assets: "Fan engagement and its monetisation, is a major challenge" (M. Tézenas, Sporsora)

"Fan engagement and its monetisation is one of the major challenges for all rights holders. We need to engage them as far away from their territory as possible, to create close links despite the different geographical areas," said Magali Tézenas du Montcel, managing director at Sporsora, to News…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 228871
• Published on 22/09/21 at 10:20
©  D.R.
Premier League: Wolverhampton launches a music label in partnership with ADA (Warner Music)

Wolverhampton Wanderers FC (Premier League) has partnered with Alternative Distribution Alliance (ADA), a subsidiary of the US publishing group Warner Music Group dedicated to the distribution of independent labels and artists, to launch 'Wolves Records', the first music label founded by a UK…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 228999
• Published on 22/09/21 at 09:40
©  Liverpool FC
Liverpool FC: partnership with SC Johnson (cleaning products) based on health & sustainability

SC Johnson, an American manufacturer of household cleaning products, has become a global (second level) and "purpose-led partner" of Liverpool FC (Premier League) in order "to deliver a collective vision for a healthier world with local and global initiatives focused on three specific areas…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Sponsors - Partners
• Article # 228965
• Published on 21/09/21 at 17:50
©  FCB
Spain: Athletic Bilbao, Barça and Real Madrid challenge the CVC/LaLiga agreement in court

"Athletic Club Bilbao, FC Barcelona and Real Madrid CF have challenged (in court) the agreement made by the LaLiga general assembly on 12/08/2021 regarding the deal between LaLiga and CVC (Luxembourg-based investment firm), believing that it violates the terms set forth in the applicable…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Investment - Shareholding, …
• Article # 228962
• Published on 21/09/21 at 17:30
©  BT
United Kingdom: DAZN in advanced talks to buy BT Sport (press)

The UK-based OTT sports platform DAZN is in advanced discussions to buy the British pay-TV operator BT Sport, according to the British business daily newspaper Financial Times on 21/09/2021. The British telecoms operator BT had confirmed that it was studying the possibility of selling all or…
Domain(s): Media
• Category(ies): Marketing - Communication, Finance, Media, …
• Article # 228961
• Published on 21/09/21 at 16:40
©  Canal+
Canal+: acquisition of 70% of SPI International, a media group present in more than 60 countries

"Canal+ Group, via its subsidiary Canal+ International, will acquire a 70% majority stake in SPI International while retaining the current management team and operational structure," announced the French free and pay TV group on 20/09/2021. SPI International, a Netherlands-based media group…
Domain(s): Media
• Category(ies): Investment - Shareholding, Marketing - Communication, Media
• Article # 228939
• Published on 21/09/21 at 16:00