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©  AC Milan
2021-22 Serie A TIM: attendance for Matchday 3 (14,342 spectators on average per game)

Matchday 3 of the 2021-22 Serie A TIM season drew an average of 14,342 spectators per game, from Saturday 11 to Monday 13/09/2021. The average fill rate was just 39.8%. These unusually low numbers for the Italian championship can be explained by the restrictions in force in all Italian stadiums…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 228367
• Published on 15/09/21 at 15:20
©  Manchester City FC
WeWork (workspaces), official partner of Manchester City (Premier League) and New York City FC (MLS)

Manchester City FC (Premier League) and New York City FC (MLS), both belonging to the investment holding company City Football Group (CFG), have entered into a partnership with WeWork, an American company specialised in the provision of flexible offices and co-working spaces, announced the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228329
• Published on 15/09/21 at 14:40
©  Monaco Mediax
Sportel Monaco 2021: "This year's market is expected to be more European" (Laurent Puons)

"This year's market is expected to be more European. Nevertheless, a quarter of the participants are from outside the European Union. We even have American companies and more than a third of the registrants are buyers. A wide variety of business sectors will be represented (TV channels, rights…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Essentials Media
• Article # 228306
• Published on 15/09/21 at 14:00
©  AC Milan
AC Milan: Foundation to donate €50,000 to a social project selected by supporters

AC Milan (Serie A TIM), in partnership with its equipment supplier Puma, has launched "From Milan To The World", a competition allowing fans to vote for a social project promoting "sport as a tool for change, education and inclusion", which its Foundation will support with a donation of €50,000…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 228314
• Published on 15/09/21 at 12:30
©  UEFA
UEFA/2021-22: eight official partners for the Champions League, seven for the Europa League

Mastercard (payment solutions, USA), Heineken (beer, NED), PepsiCo (beverages, USA), Just Eat Takeaway.com (meal delivery service, NED), FedEx (logistics, USA), Gazprom (energy, RUS), PlayStation (video game console, Sony, JPN) and Expedia Group / Hotels.com (online hotel booking, USA) are the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 228276
• Published on 15/09/21 at 11:40
©  LaLiga
Spain: Socios.com becomes a "global fan engagement partner" of LaLiga from 2021-22

Socios.com, a cryptocurrency blockchain platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a "global fan engagement partner" (second level) of LaLiga from 2021-22, announced the Spanish professional league on 14/09/2021. Socios.com has 1.3 million users…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228307
• Published on 15/09/21 at 11:00
©  LA 28
Los Angeles 2028: Kathy Carter named CEO of the Olympic and Paralympic Games organising committee

Former USA football player Kathy Carter has been appointed as chief executive officer of the Los Angeles 2028 Olympic and Paralympic Games organising committee (LA28), effective 14/09/2021. Under the leadership of LA28 chairperson Casey Wasserman, "Carter will expand her focus to include Games…
Domain(s): Public Authorities & Regulations
• Category(ies): Employment - training, Legal, Stadiums
• Article # 228308
• Published on 15/09/21 at 10:20
©  FCB
Twitter: Top 100 European football clubs with the most followers (September 2021)

With nearly 70 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/09/2021. To establish this Top 100, News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Essentials Clubs
• Article # 228244
• Published on 15/09/21 at 09:40
©  FCB
Champions League: head-to-head FC Barcelona - FC Bayern Munich, Tuesday 14/09/2021

With a brand value of €1.266bn, FC Barcelona (LaLiga Santander) are ranked second in the "Football 50 2021" ranking published in May 2021 by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, while FC Bayern Munich (Bundesliga), valued at €1.068bn…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 228268
• Published on 14/09/21 at 18:05
©  FC Inter Milan
FC Inter Milan: a third shirt (Nike) for the Champions League that promotes inclusion and equality

FC Inter Milan (Serie A TIM) and its equipment supplier Nike have unveiled the club's third shirt for the 2021-22 season, on 14/09/2021. Made from at least 95% recycled plastic bottles, the shirt is "inspired by the values of inclusion and equality, which have been part of the Inter identity since…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 228269
• Published on 14/09/21 at 17:00