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©  Watford FC
Premier League: Watford FC enters a partnership with Odisha FC (Indian Super League) for 3 seasons

Watford FC (Premier League) has entered into a partnership with Oshida FC (Hero Indian Super League) for three seasons (2021-2024), which "will cover both footballing and non-footballing aspects," announced the English club on 02/09/2021. "The partnership will play an important role in the…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Social Networks, …
• Article # 227303
• Published on 03/09/21 at 10:20
©  D.R.
Germany/amateur football in 2020-21: incidents in 1,694 matches (0.42%), 193 abandoned (0.05%)

Incidents were reported in 1,694 (or 0.42%) of the 401,639 amateur football matches in Germany in 2020-21, according to the German Football Association (DFB) in its seventh annual report on amateur football, published on 01/09/2021. The 451,806 amateur football matches organised in total in…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 227290
• Published on 03/09/21 at 09:40
©  Sportel
Sportel Monaco: 2021 edition "100% live and in person" at the Grimaldi Forum Monaco (05-07/10/2021)

"After a 1-year hiatus, Sportel Monaco will be back from 05 to 07/10/2021, at the Grimaldi Forum in Monaco," announced Monaco Mediax, organiser of the event, on 02/09/2021. "It will be the first 2021 international convention 100% live and in person to reconnect and reunite the international…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 227264
• Published on 02/09/21 at 17:50
©  FC Inter Milan
Serie A TIM: DigitalBits (crypto), sleeve sponsor of Inter Milan from 2021-22 for €85m

Zytara Labs, a subsidiary of US fintech company Zytara Inc specialised in banking services and digital assets (tokens, NFT, etc.), has become the sleeve sponsor of FC Inter Milan (Serie A TIM) via its blockchain brand DigitalBits from 2021-22, announced the club on 02/09/2021. This multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 227260
• Published on 02/09/21 at 17:20
©  FC Barcelona
FC Barcelona: Lego (toys) launch a model of the Camp Nou priced at €329.99

The Danish toy company Lego has teamed up with FC Barcelona (LaLiga Santander) to create a replica of the Camp Nou (99,354 capacity), announced the club on 01/09/2021. Priced at €329.99, the model is now available in Lego shops and via its online store, as well as on the Catalan club's…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 227255
• Published on 02/09/21 at 16:40
©  UEFA
Euro 2020: "An average audience of over 100 million viewers per match" (UEFA)

Euro 2020 posted a cumulative global audience of 5.23 billion viewers across 51 matches, an average audience of over 100 million viewers per match, according to UEFA on 02/09/2021. "The final was watched by 328 million fans, on par with the record set in 2016. The match between Italy and…
Domain(s): Media
• Category(ies): Media Audiences, Authorities, Media, …
• Article # 227253
• Published on 02/09/21 at 16:00
©  FC Bayern Munich
Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (September 2021)

The 18 clubs competing in the 2021-22 Bundesliga season have nearly 142 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/09/2021. The Bundesliga is now the least followed European Top 5 championship on these three social networks…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 227244
• Published on 02/09/21 at 15:30
©  UER
European TV: "Only one in three sport fans has access to premium sport channels" (EBU/Ampere report)

"A new report, 'Sport on European TV: Maximising Commercial Value', has found that, while in the last decade, pay TV's share of sports rights - by value - has grown by 20% in Western Europe, only one in three sport fans has access to premium sport channels," announced the European Broadcasting…
Domain(s): Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 227220
• Published on 02/09/21 at 14:40
©  Nent
UEFA: Nent acquires TV rights for Euro 2024 and 2028 (+ qualifiers) in the Baltic states

The Swedish free and pay TV group Nent (Nordic entertainment group) has acquired the broadcasting rights in Estonia, Lithuania and Latvia for UEFA national team competitions over the 2022-2028 cycle for its streaming platform Viaplay on 01/09/2021. This acquisition includes Euro 2024, Euro…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 227215
• Published on 02/09/21 at 14:00
©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (September 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. From this 2021 season, which began on the weekend of 26/03/2021 with the Bahrain Grand…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 227168
• Published on 02/09/21 at 12:30