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US Open: up to 9.2 million people on Channel 4 (UK) watched Emma Raducanu's victory in the final

Up to 9.2 million viewers (peak audience at the moment of the winning match point) followed the victory of British tennis player Emma Raducanu (18) versus Leylah Fernandez (19) of Canada in the final of the 2021 US Open, on British public TV channel Channel 4, on Saturday 11/09/2021 (match started…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 228143
• Published on 13/09/21 at 17:40
©  D.R.
Premier League: Leeds United, first football club to sell official merchandise on TikTok (press)

Leeds United FC (Premier League) has entered into a merchandising agreement with TikTok (Douyin in Asia) to become "the world's first football club" to sell merchandise directly on the Chinese social media platform, announced the club on 10/09/2021. As a TikTok "shopping partner", Leeds United…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 228099
• Published on 13/09/21 at 17:00
©  Juventus FC
Serie A TIM: Juventus FC opens its first official pop-up store in Asia in Hong Kong

Juventus FC (Serie A TIM) has launched its first official pop-up store in Asia in Hong Kong, announced the club on 09/09/2021. Located in Times Square, "Hong Kong's most prestigious landmark building and one of the top 10 most popular touristic spots", this ephemeral space is open from 06/09 to…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 228126
• Published on 13/09/21 at 16:20
©  OTP
esports/European Masters final: 377,531 cumulative viewers, an audience record in France

The final of the European Masters Spring Split 2021 between the French team Karmine Corp and the British team BT Excel (3-1) posted a cumulative peak audience of 377,531 viewers, a record in France, on the Twitch channels OTP and European Masters, which broadcast the event on 02/05/2021 from 18:00…
Domain(s): Media
• Category(ies): Media Audiences, Digital, esport - gaming
• Article # 228122
• Published on 13/09/21 at 15:30
©  Hervé Mathoux
Ligue 1: "The League decided there will no longer be free access to footage" (H. Mathoux, Canal+)

"It is not Canal+'s choice (not to broadcast highlights of Ligue 1 matches on its free-to-air programme 'Canal Football Club'). In 2008, Canal+ made the Canal Football Club free-to-air, even though there was no obligation to do so, because there was a debate on the fact that football would be…
Domain(s): Media
• Category(ies): Authorities, Marketing - Communication, Media
• Article # 228110
• Published on 13/09/21 at 14:40
©  Olympique Lyonnais
Merchandising: an average of 271 products sold by each of the 20 Ligue 1 Uber Eats clubs in 2021-22

On average, Ligue 1 Uber Eats clubs sell 271 products in their shops, according to Licensing For Growth, an agency specialised in licensing and merchandising for sport and entertainment, which presented a study on the merchandising of Ligue 1 clubs on 13/09/2021. 16 of the 20 Ligue 1 clubs are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 228100
• Published on 13/09/21 at 14:00
©  RB Leipzig
2021-22 Bundesliga: attendance for Matchday 4 (16,942 spectators on average per game)

Matchday 4 of the 2021-22 Bundesliga season drew an average of 16,942 spectators per game, from Saturday 11 to Sunday 12/09/2021. The average fill rate was just 50.2%. These very low figures, unusual in the German championship, can be explained by the limited capacities (from 30-50% depending…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 228085
• Published on 13/09/21 at 12:30
©  Vinci
Exclusive Vinci Cup: "Making the competition mixed seemed to us to be a strong signal" (P. Coppey, Vinci)

"In view of the common challenges of Vinci and Paris FC (Ligue 2 BKT), transforming the Vinci Cup into a mixed competition seemed to us to be a strong signal. In the Vinci group, we have a very proactive policy in this area, to promote diversity and equal opportunities, and to increase the number…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 227903
• Published on 13/09/21 at 12:00
©  Lega Serie A
Italy: EA Sports (video games), title sponsor of the Supercoppa Italiana from 2022-23

EA Sports, an American video game publisher belonging to the Electronic Arts group, has acquired the naming rights to the Supercoppa Italiana from the 2022-23 season, according to the Lega Serie A, the competition's organising body, on 10/09/2021. The competition will be known as the "EA Sports…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228076
• Published on 13/09/21 at 11:15
©  Paris SG
2021-22 Ligue 1 Uber Eats: attendance for Matchday 5 (19,498 spectators on average per game)

Matchday 5 of the 2021-22 Ligue 1 Uber Eats season drew an average of 19,498 spectators per game, from Friday 10 to Sunday 12/09/2021. The average fill rate was 64.9%. Three matches drew more than 20,000 spectators and five others less than 15,000. Paris Saint-Germain - Clermont Foot 63 (4-0)…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 228065
• Published on 13/09/21 at 10:20