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©  AO
Tennis: Australian Open, the 1st Grand Slam in the metaverse creates NFTs linked to live match data

The Australian Open, which will be the first Grand Slam tournament to enter the metaverse via the virtual reality platform Decentraland, will also release 6,776 "AO Art Ball NFTs" (tennis balls) "linked to live match data," according to the organisers of the tournament on 11/01/2022. "Each AO…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Stadiums
• Article # 239068
• Published on 11/01/22 at 17:40
©  RMCF
2021-22 LaLiga Santander: attendance for Matchday 20 (19,192 spectators on average per game)

Matchday 20 of the 2021-22 LaLiga Santander season drew an average of 19,192 spectators per game, from Saturday 08 to Monday 10/01/2022. The average fill rate was 58.4%. Real Madrid CF - Valencia CF (4-1), on 08/01/2022 (kick-off at 21:00 CET), was the game that posted the best attendance of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 239056
• Published on 11/01/22 at 17:00
©   D.R.
Formula 1: Max Verstappen (Red Bull Racing) to create exclusive content with Viaplay (Nent group)

Dutchman Max Verstappen (Red Bull Racing), the 2021 Formula 1 world champion, has become the ambassador of Viaplay, a pay streaming platform belonging to the Swedish audiovisual group Nent (Nordic entertainment group), for which he will participate in the production of exclusive content as part of…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 239047
• Published on 11/01/22 at 16:20
©  Binance
Cameroon 2021: Binance (crypto-assets), official sponsor of the TotalEnergies AFCON

Binance, a Hong Kong-based cryptocurrency exchange platform, has become a partner of the Confederation of African Football and an official sponsor of the TotalEnergies AFCON Cameroon 2021 (held from 09/01 to 06/02/2022), announced the cryto-asset operator on 10/01/2022. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 239048
• Published on 11/01/22 at 15:30
©  Lega Serie A
Lega Serie A: collaboration with the "beIT" campaign for the promotion of Italian companies abroad

Lega Serie A has entered a collaboration with Maeci, the Italian Ministry of Foreign Affairs and International Cooperation and ICE Agenzia, the Italian Trade Agency for the promotion and internationalisation of Italian companies abroad, which will become the "international main partner" of the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Employment - training, …
• Article # 239039
• Published on 11/01/22 at 15:00
©  D.R.
Exclusive Covid-19/France: "A 50% stadium capacity limit with a cap of 25,000 spectators" (Karl Olive, LFP)

"I said to myself: let's divide the capacity of the stadium by two, let's set the capacity at 50%. With 50%, we're more or less within the two-metre distance. And why a cap of 25,000 spectators? To better manage the flow of spectators in and out of the stadium and to avoid too many calculations,…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 239002
• Published on 11/01/22 at 14:00
©  Novak Djokovic
Covid/Tennis: Novak Djokovic (SRB) released pending final decision by Australian government

"I'm pleased and grateful that the Judge (Anthony Kelly) overturned my visa cancellation. Despite all that has happened, I want to stay and try to compete at the Australian Open," said Serbian tennis player Novak Djokovic via Twitter on 10/01/2022. Free, the player was able to leave a…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Media, Stadiums
• Article # 238970
• Published on 11/01/22 at 12:30
Italian Women's Super Cup: a record 350,000 viewers in Italy for Juventus - AC Milan on La7

Juventus FC - AC Milan (2-1), final of the Italian Women's Supercup 2022 (Supercoppa Femminile Ferrovie dello Stato Italiane), played at the Stadio Benito-Stirpe in Frosinone (2,500 spectators), drew an average of 350,000 viewers on the free DTT channel La7 (Cairo Communication group), on Saturday…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 238996
• Published on 11/01/22 at 11:40
©  Granada CF
LaLiga Santander: Platzi (edtech), main shirt sponsor of Granada CF for the remainder of 2021-22

Platzi, an American online educational technology platform available in Spanish, has become the main shirt sponsor of Granada CF (LaLiga Santander) for the second part of the 2021-22 season, announced the Andalusian club on 08/01/2022. The agreement also covers Granada CF's senior women's team and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training
• Article # 238972
• Published on 11/01/22 at 11:00
©  US Salernitana 1919
Italy/Serie A TIM: US Salernitana 1919 confirms having found a buyer

"On 31/12/2021, a binding agreement was concluded for the sale of the entire share capital of US Salernitana 1919, with the consequent extension of the deadline until 14/02/2022 for completion of the sale, initially set for 31/12/2021," announced Melior Trust S.r.l. and Widar Trust S.r.l, two…
Domain(s): Clubs
• Category(ies): Legal, Investment - Shareholding, Essentials Clubs
• Article # 238971
• Published on 11/01/22 at 10:20