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©  Israel - Premier Tech
Cycling: Premier Tech (CAN), co-title sponsor of the Israel team - Premier Tech from 2022

The Israeli team Start-Up Nation will become Israel - Premier Tech, with the Canadian company Premier Tech becoming its co-title sponsor from 2022, according to the UCI WorldTour cycling team on 06/01/2022. The Canadian company specialised in industrial automation (gardening, packaging…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 238706
• Published on 07/01/22 at 12:30
©  OM
Exclusive Football: 1,444 sponsorship/partnership agreements recorded in 2021 (+32.7% compared to 2020)

1,444 is the number of football sponsorship agreements compiled by News Tank Football between 01/01 and 31/12/2021. This report, based on official statements from clubs, leagues and advertisers, mainly concerns the European Top 5 leagues (Bundesliga, LaLiga Santander, Ligue 1 Uber Eats, Premier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 238696
• Published on 07/01/22 at 11:40
©  Paris Saint-Germain
Paris Saint-Germain: "Off The Pitch" a book on the brand's strategy since the arrival of QSI in 2011

"Paris Saint-Germain (Ligue 1 Uber Eats) has published 'Off The Pitch', an exceptional book that traces a decade of brand transformation from 2011 (the year the club was bought by Qatari sovereign wealth fund Qatar Sports Investments) to 2021," announced the club on 06/01/2022. The 400-page book…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 238694
• Published on 07/01/22 at 11:00
©  FC Bayern Munich
Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (January 2022)

The 18 clubs competing in the 2021-22 Bundesliga season have more than 146 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/01/2022. The Bundesliga, which has an average of 8.1 million fans per club, is the least followed league among the…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 238693
• Published on 07/01/22 at 10:20
©  D.R.
CAF: TikTok (social media) and Umbro (footballs), official sponsors of the TotalEnergies AFCON 2021

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and in 75 languages, and the equipment manufacturer Umbro become official partners (second level) of the Confederation of African Football and sponsors of the TotalEnergies AFCON 2021 organised in Cameroon…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 238652
• Published on 07/01/22 at 09:40
©  Paris Saint-Germain
Paris Saint-Germain: Spring Media to distribute club's TV programme "This is Paris" internationally

Spring Media has signed a "multi-year" agreement with Paris Saint-Germain (Ligue 1 Uber Eats) to distribute its "This is Paris" programme internationally, announced the Swedish media rights agency on 05/01/2022. This agreement does not include territories where the Qatari pay-TV group beIN…
Domain(s): Media
• Category(ies): Rights Acquisitions, Clubs, Media
• Article # 238654
• Published on 06/01/22 at 17:35
©  CAF
Africa: Cameroon - Burkina Faso opening match of the 33rd AFCON in Yaoundé (CAM) on 09/01/2022

Cameroon - Burkina Faso, at the Olembé Stadium in Yaounde (CAM), on Sunday 09/01/2022 (kick-off at 17:00 CET), is the opening match of the TotalEnergies Africa Cup of Nations 2021, which will be played in Cameroon until Sunday 06/02/2022. "Following extensive consultation with Cameroon…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 238639
• Published on 06/01/22 at 17:00
©  Hublot
Covid/Australian Open: Novak Djokovic given reprieve until 10/01/2022, but may yet be deported

Serbian tennis player Novak Djokovic has been granted a reprieve by a Melbourne (AUS) judge from being deported from Australia until a new review of his case scheduled for Monday 10/01/2022, according to Australian media on 06/01/2022. Until then, the Serb will be housed in a quarantine hotel in…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Legal, Stadiums
• Article # 238642
• Published on 06/01/22 at 16:20
©  Manchester United FC
Man. United: Richard Arnold appointed CEO, Ed Woodward steps down as vice-chairman on 01/02/2022

Richard Arnold, group managing director of Manchester United FC (Premier League) since March 2013, has been appointed as chief executive officer, which will take effect from 01/02/2022, announced the club on 06/01/2022. Richard Arnold, who has worked at Manchester United for nearly 15 years…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Essentials Public Authorities & Regulations
• Article # 238620
• Published on 06/01/22 at 15:30
©  AC Milan
Serie A TIM: Instagram, Facebook and Twitter accounts of the 20 clubs (January 2022)

The 20 clubs competing in the 2021-22 Serie A TIM season total nearly 232 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/01/2022. The Serie A TIM is the third most followed European Top 5 league on these three social networks combined…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 238613
• Published on 06/01/22 at 14:40