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©  RCSA
esports: RC Strasbourg Alsace joins forces with GK Esport to participate in the LFP's eLigue 1

RC Strasbourg Alsace (Ligue 1 Uber Eats) has launched a joint team with GK Esport (created in 2021) in order to participate in the 2022 edition of the LFP's eLigue 1, announced the club on 23/02/2022. The sixth edition of the eLigue 1 will be played on the FIFA 22 (published by EA Sports…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 243351
• Published on 24/02/22 at 12:30
©  Atlético de Madrid
Champions League: 799,000 viewers in Spain for Club Atlético de Madrid - Manchester United FC

Club Atlético de Madrid (LaLiga Santander) - Manchester United FC (Premier League) 2021-22 Champions League Round of 16 first leg (1-1), drew an average of 799,000 viewers in Spain on the pay-TV channel Movistar (Telefonica group), on Wednesday 23/02/2022 (kick-off at 21:00 CET), according to data…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 243363
• Published on 24/02/22 at 11:40
©  FC Inter Milan
Serie A TIM: FC Inter Milan opens an academy in Sharjah (UAE), the club's third in the Middle East

FC Inter Milan (Serie A TIM) has opened an academy in Khor Fakkan, in the Emirate of Sharjah (UAE), announced the club on 22/02/2022. The club is already present in the Middle East through two academies launched respectively in Saudi Arabia in January 2020 and in Dubai (UAE) in September 2021…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 243290
• Published on 24/02/22 at 11:00
DAZN: a loss of $1.3bn and turnover of $872m in 2020

The OTT sports platform DAZN posted a turnover of $872m (€709m) and a net loss of $1.3bn (€1.06bn) in 2020, according to results registered with the United Kingdom's registrar of companies, Companies House, relayed by several media outlets on 23/02/2022. These figures recorded at the start of…
Domain(s): Media
• Category(ies): Marketing - Communication, Finance, Media, …
• Article # 243318
• Published on 24/02/22 at 10:20
©  FC Bayern
FC Bayern Munich: opening of an office in Bangkok, the club's 3rd abroad after New York and Shanghai

"Following New York (2014) and Shanghai (2017), FC Bayern Munich (Bundesliga) is opening its third overseas office in Bangkok (Thailand)," announced the club on 22/02/2022. "The Thai metropolis is a hub for the Southeast Asia region, which the German record champions plan to develop as their…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 243283
• Published on 24/02/22 at 09:40
• Updated on02/06/22 at 15:28
©  FC Schalke 04
Tensions between Russia and Ukraine: FC Schalke maintains its partnership with Gazprom (RUS, gas)

FC Schalke 04 (2.Bundesliga) has confirmed that it will maintain its partnership with Russian company Gazprom (gas and electricity supplier) despite diplomatic and military tensions between Russia and Ukraine, on 22/02/2022. Russian President Vladimir Putin declared on 21/02/2022 to recognise the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 243295
• Published on 23/02/22 at 17:55
©  Atlético de Madrid
Champions League: head-to-head Atlético Madrid - Manchester United (Round of 16 1st leg, 23/02/2022)

With a brand valuation of €1.130bn, Manchester United FC (Premier League) are ranked third in the "Football 50 2021" ranking published by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, versus 13th place for Club Atlético de Madrid (LaLiga…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 243265
• Published on 23/02/22 at 17:20
©  Juventus
Champions League: 5.8 million viewers in Italy for Villarreal CF - Juventus FC

Villarreal CF (LaLiga Santander) - Juventus FC (Serie A TIM) 2021-22 Champions League Round of 16 first leg (1-1), drew an average of 5.3 million viewers in Italy on the free-to-air private TV channel Canale 5 (Mediaset group), on Tuesday 22/02/2022 (kick-off at 21:00 CET), according to data from…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 243253
• Published on 23/02/22 at 16:20
©  Puma
Puma: a turnover of €6.8bn (+31.7%), record EBIT of €557.1m and net profit of €309.6m in 2021

Puma has posted a turnover of €6.8bn for the financial year 2021 (ending on 31/12/2021), announced the German group on 23/02/2022. These results are 31.7% higher than in 2020 (€5.234bn), and 29.8% higher than in 2019, i.e. before the Covid-19 pandemic. Operating profit (EBIT) more than doubled…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 243237
• Published on 23/02/22 at 15:30
©  D.R.
Beijing 2022/Discovery: streaming subscriptions up 50% in Europe compared to PyeongChang 2018

During the Beijing 2022 Winter Olympics, Discovery recorded a 50% increase in "new paid streaming subscribers" across Europe compared to PyeongChang 2018, announced to the US group's French subsidiary on 23/02/2022. "In France, 6.7 million TV viewers and 5.7 million internet users followed the…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Media
• Article # 243235
• Published on 23/02/22 at 14:40