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©  AC Milan
Serie A TIM: Wefox (insurance), becomes AC Milan's first ever back shirt sponsor (€6-8m/year)

Wefox (formerly known as ONE Insurance AG), a German online insurance company, has become an "official insurance partner" and back shirt sponsor of AC Milan (Serie A TIM) from the 2021-22 season, announced the club on 21/02/2022. Wefox is the first brand to be featured on the sponsorship space…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 242965
• Published on 21/02/22 at 15:30
©  D.R.
UEFA: "Financial fair play symbolises the limits of self-regulation" (Yves Leterme, ex-CFCB)

"Of the two objectives of financial fair play, one is in the public interest: to clean up the clubs' finances. Michel Platini (then president of UEFA) had the guts to impose this, and it worked well. On the other hand, there is a systemic problem with state sponsors and financial doping. It's not…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 242937
• Published on 21/02/22 at 14:45
©  Groupe Nicollin
esports: Montpellier HSC launches new section with beGenius to take part in the LFP's eLigue 1

Montpellier Hérault Sport Club (Ligue 1 Uber Eats) has launched a new esports section in partnership with the Montpellier-based esports organisation beGenius, announced the club on 18/02/2022. MHSC Esport will take part in the eLigue 1, the LFP's esports competition (10 clubs involved in 2022…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 242913
• Published on 21/02/22 at 14:00
©  FFF
Tournoi de France: 803,000 viewers for France - Brazil on W9

France - Brazil (2-1), second match of the French women's national team as part of the Tournoi de France, played at the Stade Michel-d'Ornano (12,050 spectators) in Caen (FRA), drew an average of 803,000 viewers in France on the free DTT channel W9 (M6 group), on Saturday 19/02/2022 (kick-off at…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 242914
• Published on 21/02/22 at 12:30
©  CIO
International Olympic Committee: Frenchman David Lappartient (UCI) elected member for eight years

David Lappartient (FRA), president of the International Cycling Union (UCI), was elected as a member of the International Olympic Committee (IOC) for a term of eight years, during the body's 139th Session held in Beijing (China) on the sidelines of the 2022 Olympic Winter Games, on 19/02/2022…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 242899
• Published on 21/02/22 at 11:40
©  LFP
2021-22 Ligue 1 Uber Eats: attendance for Matchday 25 (27,317 spectators on average per game)

Matchday 25 of the 2021-22 Ligue 1 Uber Eats season drew an average of 27,317 spectators per game from Friday 18 to Sunday 20/02/2022. The French championship has not reached level since Matchday 10. The average fill rate was 72.3%. Olympique de Marseille - Clermont Foot 63 (0-2), closing…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 242897
• Published on 21/02/22 at 11:00
©  D.R.
Exclusive "Creating brand preference through sports partnerships" (S. Layadi, Gorillas)

"The first objective that we seek through these sports partnerships with such great brands is notoriety, 'awareness'. It is necessary for us to remain 'top of mind' and to be seen and remembered quickly. This is a challenge for us because all the quick commerce players have arrived at the same…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 242798
• Published on 21/02/22 at 10:20
©  FCBM
2021-22 Bundesliga: attendance for Matchday 23 (12,917 spectators on average per game)

Matchday 23 of the 2021-22 Bundesliga season drew an average of 12,917 spectators per match from Friday 18 to Sunday 20/02/2022. The average fill rate was 25.2%. Five out of nine matches posted an attendance of 10,000 spectators, a limit which is the norm at federal level (within the limit of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 242870
• Published on 21/02/22 at 09:40
©  DFL
Germany: "We assume spectator limits will be abolished in the foreseeable future" (D. Hopfen, DFL)

"We assume that upper limits for spectators will also be abolished in the foreseeable future. Just like cultural events and other sports, football stands for social togetherness. We very much hope that these community experiences will soon be possible again without restrictions," said Donata…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Legal, …
• Article # 242843
• Published on 18/02/22 at 18:10
©  News Tank
Weekly News Extra (14-18/02/2022)

• Real Madrid CF (LaLiga Santander) has become the first sports club in the world to reach the milestone of 40 million followers on Twitter. • Molineux Stadium (31,700 capacity) home of Wolverhampton Wanderers FC (Premier League) will host England's next two UEFA Nations League home games (versus…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 242797
• Published on 18/02/22 at 18:00