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©  Oracle Red Bull Racing
Formula 1: Bybit (crypto), main partner of Oracle Red Bull Racing for $150m 2022-2024

Singapore-based crypto-asset operator Bybit has become the main partner of Oracle Red Bull Racing from 2022 in the "largest per annum cryptocurrency sports agreement to date," announced the Formula 1 team on 16/02/2022. Bybit's logo will appear on the "RB18", Red Bull Racing's single-seater in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 242627
• Published on 17/02/22 at 11:00
©  Oppo
Exclusive Oppo (smartphones, CHN): "Our goal is to become the favourite brand of the French" (Julian Clobus)

"Sports sponsorship is a strategic pillar for Oppo. Tennis was our entry point into sports (in 2019) and remains our main focus. Our goal is to become the favourite brand of the French, and tennis remains among their favourite sports. By choosing to associate our image with Roland-Garros…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 242556
• Published on 17/02/22 at 10:20
©  Amazon
France: around 1.8 million subscribers to Amazon's Pass Ligue 1 offer (Harris/NPA Conseil survey)

Amazon's Pass Ligue 1 has around 1.8 million subscribers according to a survey of 3,757 French men and women aged 15 and over, carried out between 08 and 20/12/2021, for the NPA Conseil (media consultancy firm)/Harris Interactive (opinion polls and marketing studies) OTT barometer, the results of…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 242572
• Published on 17/02/22 at 09:40
©  FFF
Covid-19/France: sale and consumption of food and drinks authorised in stadiums from 16/02/2022

The consumption and sale of food and drink in sports venues, cinemas and on public transport in France, has once again been authorised as of Wednesday 16/02/2022 - just two weeks after the suppression of the capacity limits on 02/02/2022 - in accordance with the schedule for the lightening of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Game - pitch, …
• Article # 242583
• Published on 16/02/22 at 17:55
©  Liverpool FC
Champions League: head-to-head Inter Milan - Liverpool (Round of 16 first leg, Wednesday 16/02/2022)

With nearly 100 million followers on social media (Facebook, Instagram, TikTok and Twitter, as of 16/02/2022), Liverpool FC (Premier League) has 2.3 times as many as FC Inter Milan (Serie A TIM), who count more than 41 million, as the two clubs prepare to face each other in the first leg of their…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 242576
• Published on 16/02/22 at 17:35
©  AC Milan
2021-22 Serie A TIM: attendance for Matchday 25 (14,565 spectators on average per game)

Matchday 25 of the 2021-22 Serie A TIM season drew an average attendance of 14,565 spectators per game from Saturday 12 to Monday 14/02/2022. The average fill rate was 38.8%. Since Matchday 24, Italian stadiums have been subject to a partial capacity limit of 50% of their capacity, a cap…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 242573
• Published on 16/02/22 at 17:00
©  NBC Sports
Super Bowl 2022: 112.3 million viewers in the United States, the best audience since 2017

Cincinnati Bengals - Los Angeles Rams (20-23), the 56th Super Bowl, played at the SoFi Stadium (70,000 spectators) in Los Angeles (California, USA), drew an average of 99.2 million viewers in the United States on the free-to-air channel NBC and 1.9 million on the Spanish-language channel Telemundo…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 242530
• Published on 16/02/22 at 16:20
©  Groupe M6
Groupe M6: a turnover of €1.436bn (+11.5%) and net profit of €280.8m (+1.5%) in 2021

The French private free-to-air TV group M6 posted a turnover of €1.436bn in 2021, up 11.5% compared to 2020 and down 1.4% versus 2019, according to the financial results published by the group on 15/02/2022. Operating profit was €390.5m (+2.5% vs 2020; +42.1% vs 2019), while net profit was…
Domain(s): Media
• Category(ies): Finance, Marketing - Communication, Media
• Article # 242522
• Published on 16/02/22 at 15:30
©  FIFA
Qatar 2022: Claro (telecoms, MEX), regional supporter of the World Cup for South America

Claro, a Mexican telecommunications operator belonging to the América Móvil group, has become a "regional supporter" of the 2022 World Cup in Qatar for the South American market, announced FIFA on 15/02/2022. The competition will be held in eight stadiums in the Persian Gulf emirate from 21/11 to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 242520
• Published on 16/02/22 at 14:40
©  OL
OL Groupe: total revenue of €116.1m (-5.8%) and EBITDA of €14.7m for the first half of 2021-22

OL Groupe posted a total revenue of €116.1m (including player trading) for the first half of 2021-22 (01/07 to 31/12/2021), down 5.8% compared to the first six months of 2020-21 (€123.3m), announced the holding company that owns Olympique Lyonnais (Ligue 1 Uber Eats), on 15/02/2022. Excluding…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Sponsors - Partners, …
• Article # 242476
• Published on 16/02/22 at 14:00