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©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 240194
• Published on 07/02/22 at 10:20
©  LaLiga
Spain: creation of "LaLiga Group International" the holding company that links LaLiga to CVC

LaLiga Group International, the new holding company in charge of the development of the strategic LaLiga Impulso project, which unites the Spanish Professional League with the investment fund CVC Capital Partners, has been officially created, announced the body on 01/02/2022. CVC holds 8.2% of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 241443
• Published on 07/02/22 at 09:40
©  CAF
TotalEnergies AFCON 2021: TMC to co-broadcast the final (Senegal-Egypt, 06/02/2022) with beIN Sports

The French free-TV group TF1 has acquired (on 04/02/2022) for its channel TMC (TNT), the free-to-air broadcasting rights to the final of the TotalEnergies AFCON Cameroon 2021 between Senegal and Egypt, on Sunday 06/02/2022 (kick-off at 20:00 CET ). These rights have been sublicensed to beIN…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 241434
• Published on 04/02/22 at 17:45
©  CIO
Beijing 2022: IOC's Top partners keep a low profile at the opening of the Winter Games (04/02/2022)

Of the 13 partners in the IOC's "Top" partnership programme, few communicated on their marketing plans ahead of the opening of the Beijing 2022 Olympic Winter Games on 04/02/2022. Samsung, the South Korean partner for smartphones, is presenting a limited edition co-branded mobile phone offered…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 241419
• Published on 04/02/22 at 17:25
©  LOSC Lille
Ligue 1 Uber Eats: Sibel Energie (energy renovation), sleeve sponsor of LOSC Lille for 2021-22

Sibel Energie, a French company specialised in energy renovation, has become an official partner and sleeve sponsor of LOSC Lille (Ligue 1 Uber Eats) until the end of the 2021-22 season, announced the French club on 04/02/2022. The agreement was negotiated by Sportfive, LOSC Lille's official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 241420
• Published on 04/02/22 at 16:50
©  News Tank
Weekly News Extra (31/01-04/02/2022)

• Washington D.C.'s NFL franchise has been officially renamed as the Washington Commanders, two years after dropping their "Redskins" name, which was deemed offensive to Native Americans. • Uber Eats is negotiating with the FFF to become an official partner (second level) for €5m per year over…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 241392
• Published on 04/02/22 at 16:20
©  Athletic Club Bilbao
Copa del Rey: 4.48 million viewers in Spain for Athletic Club Bilbao - Real Madrid CF on Telecinco

Athletic Club Bilbao (LaLiga Santander) - Real Madrid CF (LaLiga Santander) quarter-final of the 2021-22 Copa del Rey (1-0), drew an average of 4.486 million viewers on the Spanish private free-TV channel Telecinco (Mediaset España Group) on Thursday 03/02/2022 (kick-off at 21:30 CET), according…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 241390
• Published on 04/02/22 at 15:30
©  D.R.
Ligue 1: "Everything that's been done enabled us to avoid total bankruptcy" (J-M. Mickeler, DNCG)

"Everything that has been done (shareholder contributions of almost €1bn over two seasons, aid from the public authorities, work by the LFP to secure the PGE/State guaranteed loan, and action by the DNCG) has enabled us to avoid total bankruptcy. Without these four elements, there would no longer…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 241383
• Published on 04/02/22 at 14:40
©  UEFA
UEFA: TEAM Marketing and Relevent awarded 2024-2027 club competition media rights (press)

The marketing of the media rights to UEFA's club competitions for the 2024-2027 cycle has been awarded to the Swiss agency TEAM Marketing (global rights outside the USA), and to the US company Relevent Sports Group (promoter and media company) for the United States market, according to the New…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 241380
• Published on 04/02/22 at 14:00
©  Bazil Hamard / FFR
Rugby: Gedimat (construction/DIY), official supplier of the FFR & French national team until 2024

Gedimat, a group of independent builders' merchants specialised in construction materials and DIY, has become an official supplier to the French Rugby Federation and the French men's national rugby team for three years, according to the FFR on 03/02/2022, three days before the French national…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 241375
• Published on 04/02/22 at 12:30