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©  McLaren Racing
Formula 1: Hilton (hotels) extends as partner of the McLaren Racing team from 2022

Hilton, an American hotel group, has extended its partnership with McLaren Racing (Formula 1) for "several years" from the 2022 season, announced the British team on 01/02/2022. The agreement between the two organisations, initiated in 2005, had been extended for two seasons (2019-2021) in May…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 241129
• Published on 02/02/22 at 14:20
©  D.R.
Rugby/France 2023: African qualifying tournament in Marseille and Aix (FRA) from 01 to 10/07/2022

"The Rugby Africa Cup 2022, which doubles as the final round of Rugby World Cup 2023 qualifying for teams on the continent, will take place in France between 01-10/07/2022. The tournament will be held at Stade Maurice-David in Aix-en-Province and Stade Pierre-Delort in Marseille," announced France…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch
• Article # 241090
• Published on 02/02/22 at 12:30
©  CIO
Beijing 2022: digital activations to keep athletes connected with their fans

"Part of the athletes' experience is the digital activation during the Games. One feature will be the digital cheer map, which was introduced at the Olympic Games Tokyo 2020 (held in 2021) and had collected 250 million cheers from fans around the world last summer," said the IOC on 01/02/2022…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Legal, …
• Article # 241079
• Published on 02/02/22 at 11:40
©  Manchester United FC
Premier League: Instagram, Facebook and Twitter accounts of the 20 clubs (February 2022)

The 20 clubs involved in the 2021-22 Premier League season have more than 623 million fans on Instagram, Facebook and Twitter, according to data collected by News Tank Football on 01/02/2022. This total enables the Premier League to maintain its position as the most popular European Top 5 league…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 241071
• Published on 02/02/22 at 11:00
©  Stade Brestois 29
Ligue 1 Uber Eats: Instagram, Facebook and Twitter statements of the 20 clubs (February 2022)

The 20 clubs competing in the 2021-22 Ligue 1 Uber Eats season total more than 165 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/02/2022. Since September 2021, the French championship has been ahead of the Bundesliga - which does however…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks
• Article # 241070
• Published on 02/02/22 at 10:20
©  Lega Serie A
Italy: Paolo Dal Pino, president of the Lega Serie A, resigns after settling in the United States

"In January (2022), I moved the center of my professional and family life to California (USA). It is therefore impossible to continue in my role as president of the Lega Serie A," wrote Paolo Dal Pino, president of the Italian Professional Football League in charge of the Serie A, in a letter…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Essentials Public Authorities & Regulations
• Article # 241052
• Published on 02/02/22 at 09:40
©  FC Barcelona
FC Barcelona: presentation of a report on the club's management under former president Bartomeu

"The due diligence detected a number of dubious transactions," said Joan Laporta, president of FC Barcelona (LaLiga Santander), on the occasion of the presentation of a report on the investigation into the management of the Catalan club, which was previously headed by Josep Maria Bartomeu, on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Authorities, …
• Article # 241053
• Published on 01/02/22 at 18:30
©  Screach
Amazon/Ligue 1: public places offer marketed by Screach, which appoints J. Bergeaud as CEO France

The Amazon Pass Ligue 1 offer for public places (bars, restaurants, hotels, cafés, shops, gyms, hospitals, retirement homes, campsites) has been officially available in France as of 01/02/2022. This offer is marketed by Screach, a British streaming and digital signage platform specialised in…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 241040
• Published on 01/02/22 at 17:55
©  FIP
International Padel Federation: a new global tour (competitor of the World Padel Tour) backed by QSI

The International Padel Federation (FIP) is launching "a new international circuit supported by world's best players and in global strategic partnership with Qatar Sports Investments (QSI)," announced the body on 01/02/2022. "This brand new circuit will be based on a new calendar bringing…
Domain(s): Public Authorities & Regulations
• Category(ies): Investment - Shareholding, Media, Sponsors - Partners
• Article # 241019
• Published on 01/02/22 at 17:20
©  Cazoo
Golf: Cazoo signs its first partnership in France and becomes title sponsor of the Open de France

Cazoo, an online car sales platform, has extended its partnership with the European Tour, the golfing company that organises the DP World Tour, and has become the title sponsor of the men's 2022 Open de France, announced the British group on 01/02/2022. The competition, which will take place at…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 241009
• Published on 01/02/22 at 16:30