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©  FFF
French women's team: the Tournoi de France, preparation for Euro 2022 in England

France - Finland at the Stade Océane in Le Havre (FRA) on Wednesday 16/02, then France - Brazil at the Stade Michel-d'Ornano in Caen on Saturday 19/02 and finally France - Netherlands again in Le Havre on Tuesday 22/02/2022, are the three matches of the French women's national team (kick-off at…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Game - pitch, …
• Article # 242309
• Published on 14/02/22 at 16:20
©  FFF
Social media: French Football Federation launches women's team Instagram and Twitter accounts

"The French women's team, which until now has shared the same social media accounts as the French men's team, now has its own Instagram and Twitter accounts. These two social networks dedicated to the French women will share more sports, insider and lifestyle content throughout the season,…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Networks
• Article # 242305
• Published on 14/02/22 at 15:35
Under Armour: a record financial year in 2021 with $5.68bn in turnover (+27%) and a $360m net profit

Under Armour has posted a turnover of $5.683bn (€5.08bn as of 31/12/2021) for the financial year 2021, up 27% compared to 2020, a year hit by the Covid-19 pandemic ($4.474bn/€3.64bn as of 31/12/2020), announced the American equipment manufacturer on 11/02/2022. The company, founded in 1996, has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 242288
• Published on 14/02/22 at 15:00
©  Western Force
Rugby: Altrad (construction), main jersey sponsor of an Australian franchise for 2022-2025

French construction and industrial equipment distributor Altrad has become a major partner and shirt sponsor of the Western Force (Super Rugby Pacific) for four seasons (2022-2025), according to the Australian professional rugby union franchise based in Perth, on 11/02/2022. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 242267
• Published on 14/02/22 at 14:00
©  BWT Alpine F1 Team
Formula 1: BWT (water treatment), title sponsor of Alpine F1 Team from the 2022 season

BWT (Best Water Technology), an Austrian company specialised in water treatment equipment, has become the first title sponsor of the "BWT Alpine F1 Team" from the 2022 season, announced the French Formula 1 team on 11/02/2022. As part of the long-term strategic partnership, which aims to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 242161
• Published on 14/02/22 at 12:30
©  Sportfive
esports: Sportfive named exclusive sales agency for Misfits Gaming, which has a LoL team in the LEC

Sportfive has been appointed as the "exclusive global commercial sales agency" for Misfits Gaming Group, a US-based gaming and esports company, announced the marketing agency on 09/02/2022. "As part of the relationship, Sportfive will work across Misfits' expansive esports and gaming portfolio…
Domain(s): Clubs
• Category(ies): Agencies, Marketing - Communication, Sponsors - Partners
• Article # 242160
• Published on 14/02/22 at 11:40
©  Paris SG
2021-22 Ligue 1 Uber Eats: attendance for Matchday 24 (20,642 spectators on average per game)

Matchday 24 of the 2021-22 Ligue 1 Uber Eats season drew an average of 20,642 spectators per game from Friday 11 to Sunday 13/02/2022. The average fill rate was 72.3%. Paris Saint-Germain - Stade Rennais FC (1-0), opening game of the matchday on 11/02/2022 (kick-off at 21:00 CET), was the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 242253
• Published on 14/02/22 at 11:00
©  Rolex Monte-Carlo Masters
Tennis/Monte-Carlo Masters: Rolex and BNP Paribas extend, Generali and Maserati new sponsors

Rolex and BNP Paribas have renewed their partnership with the Rolex Monte-Carlo Masters (ATP Masters 1000) for the next 10 years and three additional years respectively, according to the Société Monégasque pour l'Exploitation du Tournoi de Tennis (S.M.E.T.T.), the tournament's organising company…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 242142
• Published on 14/02/22 at 10:20
©  D.R.
Borussia Mönchengladbach: Sonepar (electrical products) extends as sleeve sponsor until 2024-25

Sonepar, a French group specialised in the distribution of electrical products, has extended its sponsorship of Borussia Mönchengladbach (Bundesliga) as a sleeve sponsor and "innovation partner" for three more seasons (2022-2025), announced the German club on 11/02/2022. Sonepar continues to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 242227
• Published on 14/02/22 at 09:40
©  WHUFC
2021-22 Premier League: attendance for Matchday 24 (42,270 spectators on average per game)

Matchday 24 of the 2021-22 Premier League season drew an average of 42,270 spectators per game, from Tuesday 08 to Thursday 10/02/2022, excluding Brighton & Hove Albion FC - Chelsea FC (1-1), an advanced match played on 18/01/2022 in anticipation of the London club's participation in the FIFA Club…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 242366
• Published on 11/02/22 at 18:30