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©  Oracle Red Bull Racing
Formula 1: Oracle (cloud computing), title sponsor of Red Bull Racing for $300m over 2022-2026

Oracle, a US company specialised in cloud computing solutions, has extended its partnership with Red Bull Racing to become the title sponsor of the Formula One team from the 2022 season, announced Red Bull Racing on the occasion of the presentation of its car, the "RB18" for the 2022 season, on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 241979
• Published on 10/02/22 at 12:30
©  Alibaba
Beijing 2022: Alibaba launches a virtual avatar to interact with fans during the Olympics

Alibaba has activated its partnership with the International Olympic Committee (IOC) through the creation of a virtual avatar, named Dong Dong ("winter"), who will interact with the public during the Beijing 2022 Olympic Winter Games, according to the Chinese e-commerce group on 10/02/2022…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 241968
• Published on 10/02/22 at 11:40
©  OGC Nice
2021-22 Coupe de France: 2.21 million viewers for OGC Nice - Olympique de Marseille on France 3

OGC Nice (Ligue 1 Uber Eats) - Olympique de Marseille (Ligue 1 Uber Eats), quarter-final of the 2021-22 Coupe de France (4-1), drew an average of 2.21 million viewers in France on the public TV channel France 3 on Wednesday 09/02/2022 (kick-off at 21:15 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 241961
• Published on 10/02/22 at 11:00
©  ECA / JB Autissier / Panoramic
Exclusive UEFA/ECA: "A tectonic shift in the role that clubs now play in decisions" (N. Al-Khelaïfi, ECA)

The appointment of TEAM Marketing and Relevent Sports Group "as marketing and sales partners for UEFA club competitions (UCC) for the cycle 2024-2027, represents a tectonic shift in the role that clubs now play in the decisions that shape European football," said Nasser Al-Khelaïfi, chairman of…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 241940
• Published on 10/02/22 at 10:20
©  FIFA
FIFA: €900m (+74.7%) from 3,534 international transfers during the 2022 winter transfer market

Men's professional football clubs spent $1.03bn (€900m) on transfer fees during the 2022 winter transfer market (data from 01 to 31/01/2022), an increase of 74.7% compared to 2021 ($590m/€486m), according to the "International Transfer Snapshot" report, published by FIFA on 08/02/2022. 3,534…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Transfer Market, Finance, …
• Article # 241901
• Published on 10/02/22 at 09:40
©  Mizuno
Paris Saint-Germain: Mizuno succeeds Nike as equipment supplier of Sergio Ramos (ESP) from 2022

Mizuno has become the official equipment supplier of Sergio Ramos (35) from 2022, announced the Japanese group on 09/02/2022. The Paris Saint-Germain (Ligue 1 Uber Eats) defender will now be the ambassador of Mizuno's Morelia Neo 3 boots. The former Real Madrid CF player (LaLiga Santander…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 241886
• Published on 09/02/22 at 17:55
©  NTF
UEFA: evolution of media rights for men's European club competitions (2012-2024)

The infographic below shows the evolution of media rights to European club football competitions over the last four rights cycles (2012 to 2024), according to "The European Club Footballing Landscape" published by UEFA on 03/02/2022. These rights concern the Champions League, Europa League…
Domain(s): Media
• Category(ies): Finance, Authorities, Media
• Article # 241893
• Published on 09/02/22 at 17:35
©  CAF
Cameroon 2021: Africa Cup of Nations breaks records on social media

With more than 1.2 billion video views on TikTok, 1 million subscribers on CAF's YouTube channel (including 350,000 new subscribers in three weeks), more than 22 million visits on Twitter... "The TotalEnergies AFCON Cameroon 2021 has set new records on CAF digital and social media pages including…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 241868
• Published on 09/02/22 at 17:00
©  D.R.
Italy: Lega Serie A looking for successor to Paolo Dal Pino, who resigned as president on 01/02/2022

17 blank (halfway between abstention and participation) and two void votes were cast during the Lega Serie A general assembly, held at the Palazzo Parigi in Milan (ITA) on 07/02/2022. The Italian professional league must elect a new president as successor to Paolo Dal Pino who resigned on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 241834
• Published on 09/02/22 at 16:20
Nent: a turnover of €1.2bn in 2021 and 4 million Viaplay platform subscribers at the end of 2021

Swedish audiovisual group Nent (Nordic entertainment group) has posted a turnover of SEK 12.661bn (€1.2bn) in 2021, up 5.5% on 2020, according to the results published by the Scandinavian group on 08/02/2022. Operating profit in 2021 was SEK 573m (€55m), down 82%, and net profit was SEK 325m…
Domain(s): Media
• Category(ies): Finance, Marketing - Communication, Media
• Article # 241835
• Published on 09/02/22 at 15:30