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©  Renault
Tennis: Renault (car manufacturer), first brand to appear on the nets at Roland-Garros (2022-2026)

Renault, a French car manufacturer, has become a premium partner (second level) of Roland-Garros "for an initial period of five years" i.e. for the 2022-2026 period, announced the French Tennis Federation (FFT) on 28/04/2022. The 2022 edition of the French Grand Slam tournament will be held at the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 249952
• Published on 28/04/22 at 11:50
©  Liverpool FC
Champions League: 848,000 viewers in Spain for Liverpool FC - Villarreal CF on Movistar

Liverpool FC (Premier League) - Villarreal CF (LaLiga Santander) the first leg of their 2021-22 Champions League semi-final (2-0), drew an average of 848,000 viewers in Spain on the pay-TV channel Movistar (Telefonica group) on Wednesday 27/04/2022 (kick-off at 21:00 CET), according to data from…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 249935
• Published on 28/04/22 at 11:00
©  FA
Women's Super League: 125,000 viewers on average per game, "+170% compared to BT" (G. Hughes, Sky)

The Women's Super League (Barclays FA WSL) has an average of 125,000 viewers per match on Sky, figures which are "better than expected," according to Gary Hughes, head of football at UK pay-TV operator Sky, during the SportsPro Live conference in London (ENG) on 26/04/2022, after 20 matchdays (out…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 249920
• Published on 28/04/22 at 10:20
©  The Look Company
Qatar 2022: The Look Company (signage, QAT) commissioned for stadium advertising

The Look Company, a Qatari company that provides signage solutions for advertising media, has become a regional supporter of the 2022 World Cup in Qatar, announced FIFA on 27/04/2022. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to 18/12/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 249919
• Published on 28/04/22 at 09:40
©  Premier League
United Kingdom: government announces intention to establish an independent football regulator

The British government has announced its intention to introduce legislation to establish an independent football regulator, on 25/04/2022. This decision supports one of the main recommendations of the independent report on "Fan-Led Review of Football Governance: securing the game's future" (see…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 249874
• Published on 27/04/22 at 17:35
©  FIGC
Italy: "Women's football will be professional from 01/07/2022" (Gabriele Gravina, FIGC)

"The regulations concerning the practice of women's football at professional level have been approved. This is an important day. As of 01/07/2022, these rules will apply. The FIGC is the first Italian sports federation to implement this major innovation," said Gabriele Gravina, president of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 249865
• Published on 27/04/22 at 17:00
©  Nent
United Kingdom: Viaplay to broadcast European national team matches (excluding England) from 2024

The streaming platform Viaplay, owned by the Swedish pay and free-TV group Nent (Nordic entertainment group), has acquired the exclusive broadcasting rights to the matches of the Scottish, Welsh and Northern Irish national teams, in the United Kingdom, over the 2024-2028 cycle, announced the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Digital, Marketing - Communication, …
• Article # 249862
• Published on 27/04/22 at 16:20
©  Degree Deodorant
Technology: an inclusive marathon held in the metaverse by Degree (deodorant, Unilever)

Degree (Sure in the UK market), an American deodorant brand belonging to the British group Unilever, held the "Degree Metathon" - "the world's first Marathon in the Metaverse" - via the virtual reality platform Decentraland on 26/04/2022. The event highlighted inclusivity and accessibility within…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 249830
• Published on 27/04/22 at 15:30
©  Manchester City
Champions League: 1.35 million viewers in Spain for Manchester City - Real Madrid CF on Movistar

Manchester City FC (Premier League) - Real Madrid CF (LaLiga Santander), the first leg of their 2021-22 Champions League semi-final (4-3), drew an average of 1.35 million viewers in Spain on the pay-TV channel Movistar (Telefonica group), according to data from the audience measurement institute…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 249828
• Published on 27/04/22 at 14:40
©  LFC
Champions League: head-to-head Liverpool FC - Villarreal CF (semi-final first leg, 27/04/2022)

With a turnover of €550.4m in 2020-21, Liverpool FC (Premier League) are ranked 7th in the 2022 edition of the "Deloitte Football Money League", a ranking from which Villarreal CF (LaLiga Santander) are absent (2020-21 turnover: €123.9m), as the two clubs prepare to face each other in the first…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 249809
• Published on 27/04/22 at 14:00