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©  RB Leipzig
Bundesliga: AOC (real estate), sleeve sponsor of RB Leipzig for 2022-2024, partner until 2025

AOC Die Stadtentwickler, a German real estate developer, has become an exclusive partner (first level) of RB Leipzig's men's team (Bundesliga) and an official partner (second level tier) of the women's team (2. Frauen-Bundesliga) for three seasons (2022-2025) on 29/07/2022. "In the first two years…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260345
• Published on 01/08/22 at 17:50
©  Tour de France
Tour de France Femmes: 19.8 million viewers in France for the first edition on France Télévisions

"19.8 million French people, i.e. 34% of the population, watched this first edition of the Tour de France Femmes (from 24 to 31/07/2022), which ended yesterday at the Super Planche des Belles Filles," announced the public audiovisual group France Télévisions on 01/08/2022. "In the afternoons…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 260327
• Published on 01/08/22 at 17:35
©  BVB
UEFA: safe standing facilities to be observed in England, Germany and France in 2022-23

UEFA has launched "a programme to observe the use of standing facilities for general admission spectators attending matches of clubs participating in its men's club competitions (Champions League, Europa League and Europa Conference League) during the upcoming 2022-23 season," announced the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 260330
• Published on 01/08/22 at 17:00
©  D.R.
Tour de France Femmes: "Desire to support & develop women's cycling" (A. Lanaya, UCI/J. Goupil, ASO)

"We have to be aware of the economic fragility of the women's circuit. A major player like ASO must be able to benefit from sufficient economic returns to organise such a race. It is important for us, we are not here to make them lose money! But ASO quickly understood our desire to develop women's…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 260291
• Published on 01/08/22 at 16:20
©  Photo AS Monaco
AS Monaco FC: eToro (trading) succeeds Fedcom as main shirt sponsor for European Cup matches

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) to become its main shirt sponsor for European Cup matches from 2022-23, announced the club on 01/08/2022. The agreement was negotiated by marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260304
• Published on 01/08/22 at 15:30
©  Equipe d'Angleterre féminine
Women's Euro 2022 Final: 11 million viewers for England - Germany on BBC 1, 17.9 million on ARD

England - Germany (2-1 after extra time), the final of the Women's Euro 2022 played in front of 87,192 spectators at Wembley Stadium (London, ENG), drew an average of 11 million viewers, with a peak audience of 17.4 million, on the British public TV channel BBC One, on Sunday 31/07/2022 (kick-off…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 260303
• Published on 01/08/22 at 14:40
©  Binance
Serie A TIM: SS Lazio and Binance (crypto) market season tickets and match tickets as NFTs

SS Lazio (Serie A TIM) and its main sponsor Binance (crypto-assets) have launched a blockchain-based ticketing solution and are offering match tickets and season tickets as NFTs for the 2022-23 season, announced the club on 29/07/2022. The Hong Kong-based platform, which specialises in…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 260276
• Published on 01/08/22 at 14:00
©  D.R.
Formula 1: Porsche to buy 50% of Red Bull Technology in order to return to F1 in 2026

Porsche, a brand belonging to the German car manufacturer Volkswagen, plans to acquire a 50% stake in Red Bull Technology, the branch of the Austrian group responsible for designing the single-seaters for the Oracle Red Bull Racing team, according to documents published by the Moroccan Competition…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 260222
• Published on 01/08/22 at 12:30
©  SC Freiburg
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 260228
• Published on 01/08/22 at 11:40
©  AS Monaco FC
Ligue 1 Uber Eats: Triangle Intérim (HR) extends as a shoulder sponsor of AS Monaco (2022-2024)

Triangle Interim, a French company specialised in human resources, has extended as a premium partner and shoulder sponsor of AS Monaco FC (Ligue 1 Uber Eats) for two additional seasons (2022-2024), announced the club on 29/07/2022. Triangle Intérim will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260230
• Published on 01/08/22 at 11:00