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©  Premier League
Premier League: players to only kneel in support of the fight against racism during certain matches

Premier League players will no longer routinely take a knee just before kick-off in support of the fight against racism, but will do so in specific matches only, including the opening match of the 2022-23 season (Crystal Palace FC - Arsenal FC, this Friday 05/08/2022), Boxing Day matches, the…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 260616
• Published on 04/08/22 at 14:40
©  LFP
2022-23 Ligue 1 Uber Eats: all you need to know regarding broadcasters in France and internationally

The video-on-demand platform Prime Video (Amazon), the pay and free-TV group Canal+ and the French telecommunications operator Free are the official broadcasters of the 2022-23 Ligue 1 Uber Eats season in France, the first matchday of which is scheduled from 05 to 07/08/2022. • Amazon is…
Domain(s): Media
• Category(ies): Digital, Media, Essentials Media
• Article # 260565
• Published on 04/08/22 at 14:00
©  D.R.
Tennis: Explore Asheville, official partner of the 2022 US Open in the "tourism" category

Explore Asheville, a brand of the North Carolina-based city's tourism office, has become the "official tourism partner" of the 2022 US Open, announced the United States Tennis Association (USTA), organiser of the Grand Slam tournament on 02/08/2022. "This partnership with the US Open will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 260589
• Published on 04/08/22 at 12:30
©  RB Leipzig
Sponsorship: major changes among the 18 Bundesliga clubs for the 2022-23 season

The 2022-23 Bundesliga season begins this Friday, 05/08/2022, with 77 new sponsorship deals among the 18 participating clubs (as of 02/08/2022), compared to 172 for the entire 2021-22 season. In total, shirt sponsors and equipment suppliers are paying €330m to the Bundesliga clubs in 2022-23 (42…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 260567
• Published on 04/08/22 at 11:40
©  Adobe
Bundesliga: Adobe (software) partners with FC Bayern Munich to deliver personalised fan experiences

Adobe, an IT company that publishes graphic design and video editing software, has become a partner of FC Bayern Munich (Bundesliga) for three seasons (2022-2025), announced the German club and the American company on 03/08/2022. "The collaboration will create personalised experiences for fans…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Digital
• Article # 260562
• Published on 04/08/22 at 11:00
©  Paris SG
Paris Saint-Germain: a rap album "Ici c'est Paris" to celebrate the club's 10th Ligue 1 title

Paris Saint-Germain (Ligue 1 Uber Eats) and the label Rec. 118 (Warner Music France) will soon release an album featuring several French and international rappers entitled "Ici c'est Paris" (This is Paris), announced the club on 02/08/2022. "To mark the 10th French league title, the Parisian…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 260458
• Published on 04/08/22 at 10:20
©  PSG
2022-23 Ligue 1 Uber Eats: all you need to know about the 20 clubs

Paris Saint-Germain, the 2021-22 Ligue 1 Uber Eats champions, will put their title back on the line from Friday 05/08/2022, when the 2022-23 French championship season kicks off. The capital club, who also won the Trophée des Champions (4-0 versus FC Nantes on 31/07/2022), will once again be…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 260546
• Published on 04/08/22 at 09:40
©  D.R.
Sponsorship: major changes among the Ligue 1 Uber Eats clubs for the 2022-23 season

The 2022-23 Ligue 1 Uber Eats season begins this Friday 05/08/2022 with 37 new sponsorship deals among the 20 competing clubs (as of 03/08/2022), compared to 104 for the entire 2021-22 season. With four clubs under contract (20%), adidas remains the most represented equipment manufacturer in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 260549
• Published on 03/08/22 at 17:55
©  LaLiga
China: LaLiga Plus ("freemium" app) to show LaLiga Santander & LaLiga SmartBank matches from 2022-23

LaLiga has launched a new "freemium" app, LaLiga Plus, in China to broadcast LaLiga Santander and LaLiga SmartBank matches from the 2022-23 season onwards, as part of a six-year agreement with Chinese media and technology company Streamline, announced the Spanish league on 03/08/2022. LaLiga…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 260543
• Published on 03/08/22 at 17:35
©  The Football Association
The FA: tender process to find a partner to build an NFT platform focused on the England teams

The Football Association has launched a "request for proposal (RFP) tender process to appoint a partner to build a long-term NFT based platform, focused on the England senior men's and women's teams," announced the English body on 28/07/2022. "The blockchain based digital technology will create…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 260491
• Published on 03/08/22 at 17:00