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©  Manchester City FC
Manchester City FC: Asahi (JPN) succeeds Heineken as official beer partner from 2022-23

Asahi, a Japanese beer brand, has become a global partner and the "official beer partner" of four clubs belonging to City Football Group, including Manchester City FC (Premier League) from the 2022-23 season, announced the English club on 05/08/2022. This agreement also covers three other…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Stadiums
• Article # 260832
• Published on 08/08/22 at 18:00
©  AN
France/Qatar 2022: National Assembly bill for a France-Qatar partnership on security adopted

The bill authorising the approval of the agreement between the French and Qatari governments "to establish a partnership for the security of the 2022 World Cup" has been adopted by the National Assembly at first reading on 04/08/2022. The Senate had already decided in favor of this bill, which was…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Legal, Essentials Public Authorities & Regulations
• Article # 260783
• Published on 08/08/22 at 17:00
©  Borussia Dortmund
2022-23 Bundesliga: attendance for Matchday 1 (42,107 spectators on average per game)

Matchday 1 of the 2022-23 Bundesliga season drew an average of 21,107 spectators per game, from Friday 05 to Sunday 07/08/2022. The average fill rate was 92%. German clubs are starting the new season without any capacity restrictions in their stadiums, unlike the 2021-22 season during which the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 260817
• Published on 08/08/22 at 16:00
©  NUFC
The FA / clubs: any change of logo or colors now subject to the approval of supporters

The Football Association "has introduced new rules to help protect the heritage of football clubs in England" from the 2022-23 season, announced the body on 05/08/2022. Every club in the Premier League, EFL (Sky Bet Championship, Sky Bet League One and Sky Bet League Two), National League…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 260807
• Published on 08/08/22 at 15:00
©  FC Bayern Munich
Germany/Bundesliga: more than 5 million viewers for Eintracht Frankfurt-Bayern Munich on Sat.1

Eintracht Frankfurt - FC Bayern Munich (1-6), the opening match of the 2022-23 Bundesliga season, drew an average of 5.24 million viewers during the first half and 6.13 million during the second half, on the German free and private TV channel Sat.1, on Friday 05/08/2022 (kick-off at 20:30 CET)…
Domain(s): Media
• Category(ies): Media
• Article # 260798
• Published on 08/08/22 at 13:30
©  OM
Sponsorship: financial difficulty for Cazoo (e-commerce), main shirt sponsor of 7 clubs in Europe

Cazoo Group, a British used car sales platform, posted a loss of £243m (€281.6m) in the first half of 2022 (from 01/01 to 30/06/2022), compared to £100m (€116.3m) over the same period in 2021, announced the group on 02/08/2022. The financial situation of the group created in 2018 is of concern…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Finance
• Article # 260753
• Published on 08/08/22 at 12:05
©  Manchester City
Premier League: Canal+ extends rights in sub-Saharan Africa for the 2022-2025 cycle

Canal+ has extended its broadcasting rights, in sub-Saharan Africa, to the Premier League for the 2022-2025 cycle, "including exclusive French-language rights in the region's French-speaking territories," announced the pay-TV group on 04/08/2022. This agreement covers all 380 matches per…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 260754
• Published on 08/08/22 at 11:00
©  D.R.
Manchester City FC: Puma launches its first digital shirt in the metaverse on the platform Roblox

Puma has activated its partnership with Manchester City FC (Premier League) for the launch of a web3 operation on Roblox, an online multiplayer video game platform (over 50 million daily users), to unveil the club's 2022-23 third shirt, announced both organisations on 03/08/2022. This is Puma's…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 260714
• Published on 08/08/22 at 10:00
©  Premier League
2022-23 Premier League: all you need to know regarding broadcasters in the UK and internationally

Crystal Palace FC - Arsenal FC, the first match of the 2022-23 Premier League season, scheduled to take place at Selhurst Park (25,456 capacity) in London (UK) on Friday 05/08/2022 (kick-off at 20:00 local time, 21:00 CET), will be broadcast in the UK on Sky Sports Main Event and Sky Sport Premier…
Domain(s): Media
• Category(ies): Rights Acquisitions, Digital, Media, …
• Article # 260728
• Published on 05/08/22 at 19:35
©  FCB
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 260743
• Published on 05/08/22 at 18:30