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©  UEFA
UEFA: Engelbert Strauss (workwear, GER), official partner of Euro 2024

Engelbert Strauss, a German manufacturer of professional clothing and work protection equipment, has extended its agreement with UEFA to become an official partner of Euro 2024 (played in Germany from 14/06 to 14/07/2024), announced the body on 07/10/2022. The German brand is already committed…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 266649
• Published on 07/10/22 at 14:40
©  Real Betis Balompié / Twitter
2022-23 Europa League: 220,000 viewers in Spain for AS Roma - Real Betis Balompié on Movistar

AS Roma (Serie A TIM) - Real Betis Balompié (LaLiga Santander) in Group C (1-2) of the 2022-23 Europa League group stage, drew an average of 220,000 viewers in Spain on the pay-TV channel Movistar (Telefonica Group) on Thursday 06/10/2022 (kick-off at 21:00 CET), according to data from the…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 266639
• Published on 07/10/22 at 14:00
©  D.R.
Decathlon: Arnaud Leroux appointed marketing and communications director

Arnaud Leroux has been appointed as marketing and communication director of the French sporting goods manufacturer and distributor Decathlon, according to a statement on his LinkedIn account on 05/10/2022. Leroux previously held the post of marketing director for Asics Southern Europe…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 266598
• Published on 07/10/22 at 12:30
©  Seb Lascoux
Think Football 2022: "The arrival of CVC changes operational governance" (O. Létang, LOSC Lille)

"The arrival of CVC Capital Partners changes the operational governance as there will be no club within the commercial company. There will only be a supervisory committee with three people from the LFP, two from CVC, and one from the FFF but without voting rights. The strategic vision is therefore…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 266614
• Published on 07/10/22 at 11:40
©  Real Madrid CF
LaLiga Santander: Softtek (technology), global partner of Real Madrid CF from 2022-23

The Mexican technology company Softtek has become a global partner of Real Madrid CF (LaLiga Santander) from the 2022-23 season, announced the club on 06/10/2022. The agreement covers the men's and women's first teams. Softtek has the status of global partner, the second level in the Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 266610
• Published on 07/10/22 at 11:00
©  LPFF
Spain: Finetwork (telecoms) acquires naming rights to the women's first division for 2022-2025

Finetwork, a Spanish telecommunications company, has acquired the naming rights for the Spanish women's first division, which will be known as the "Finetwork Liga F" for three seasons (2022-2025), announced the Spanish professional women's football league (Liga Profesional de Fútbol Femenino…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 266607
• Published on 07/10/22 at 10:20
©  AS Roma
Serie A TIM: AS Roma supporters involved in the club's sustainable development strategy

AS Roma (Serie A TIM) is involving its fans in a survey as part of the development of its sustainability strategy, announced the Italian club on 04/10/2022. On the occasion of the match versus Real Betis Balompié (LaLiga Santander) in the Europa League (1-2 defeat at home on Thursday…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 266597
• Published on 07/10/22 at 09:40
©  Real Betis
2022-23 Europa League: head-to-head, AS Roma - Real Betis Balompié, Thursday 06/10/2022

With nearly 23 million followers on social networks (Facebook, Instagram, TikTok and Twitter), AS Roma (Serie A TIM) has a community almost five times larger than that of Real Betis Balompié (LaLiga Santander) who count 4.7 million, as the two clubs prepare to face each other in Group C on…
Domain(s): Clubs
• Category(ies): Ticketing, Sporting Goods & Brands, Finance, …
• Article # 266568
• Published on 06/10/22 at 18:00
©  NTF
Think Football 2022: "Our structure is at the service of the sports ecosystem" (É. Follorou, TikTok)

"Our internal structure is at the service of the sports ecosystem. We have staff dedicated to the sports vertical. We are not limited to football, there is a demand for all sports. Our role is to support partners who do not necessarily have the necessary tools internally. Media, broadcasters…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Digital, Activation, …
• Article # 266559
• Published on 06/10/22 at 17:40
©  AFC
beIN Media Group: acquisition of TV rights for AFC competitions in the MENA region for 2022-2032

The Qatari pay-TV group beIN Media Group has acquired the broadcasting rights in the MENA region (excluding Saudi Arabia, the United Arab Emirates, Iran and Iraq) to competitions organised by the AFC over the 2022-2032 cycle (i.e. three cycles), announced the Asian Football Confederation on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 266566
• Published on 06/10/22 at 17:05