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©  LaLiga
Spain: Mahou San Miguel succeeds Budweiser as LaLiga's "official beer partner" until 2026-27

Mahou San Miguel, a Spanish beer company, has once again, become the "official beer partner" of LaLiga, for five seasons (2022-2027), announced the Spanish League on 23/06/2022. Mahou San Miguel succeeds Budweiser (of the AB InBev group), official beer partner of LaLiga for the 2019-2022…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 256292
• Published on 24/06/22 at 12:05
©  D.R.
Golf: "You can't compete with a foreign monarchy" (Jay Monahan, PGA Tour)

"If this is an arms race and if the only weapons here are dollar bills, the PGA Tour can't compete with a foreign monarchy (Saudi Arabia) that is spending billions of dollars in an attempt to buy the game of golf. We welcome good, healthy competition. The LIV Saudi Golf League is not that. It's an…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Game - pitch
• Article # 256205
• Published on 24/06/22 at 11:00
©  D.R.
FFF: texts voted for by the federal assembly on 18/06/2022 concerning the LFP

• Creation of a commercial company, • Statutes of the commercial company, • Reform of the governance of the LFP. These are the themes of the three texts (documents available to download) adopted by the FFF federal assembly held in Nice (Alpes-Maritimes, FRA) on Saturday 18/06/2022 and which…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal
• Article # 256212
• Published on 24/06/22 at 10:20
©  Everton FC
Everton FC: Christopher Ward (watchmaker) official global timing partner from 2022-23

Christopher Ward, a British online-only watch retailer has become the "official global timing partner" of Everton FC (Premier League) from the 2022-23 season as part of a "multi-year deal," announced the club on 23/06/2022. The agreement is Christopher Ward's first entry into football…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256222
• Published on 24/06/22 at 09:40
©  Real Madrid CF
Basketball: Autohero (vehicle e-commerce), main jersey sponsor of Real Madrid (Liga Endesa)

Autohero, an online used car sales platform belonging to the Berlin-based Auto1 Group SE, has become the main jersey sponsor of Real Madrid Basketball (Liga Endesa) for three seasons (2022-2025), announced the Spanish club on 23/06/2022. The agreement includes an option to extend the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256204
• Published on 23/06/22 at 17:55
©  Paris SG
Ligue 1 Uber Eats: Paris Saint-Germain and Taiwanese artist Jay Chou launch a series of 10,000 NFTs

To celebrate the tenth French league title for Paris Saint-Germain (Ligue 1 Uber Eats) "the Parisian club and Jay Chou, a superstar with hundreds of millions of fans in Asia, are continuing their collaboration by launching an exclusive series of 10,000 NFTs," announced the club on 23/06/2022…
Domain(s): Clubs
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing, …
• Article # 256189
• Published on 23/06/22 at 17:35
©  Sporsora
Media: "We offer different content adapted to social networks" (G. Pons, Eurosport France)

"The audience for linear television is ageing. Our audience has an average age of 50, which is not a very young audience. So we are looking for influencers. We have younger profiles online, because we also broadcast programmes on our platform. The site is very popular with the 15-25 age group. We…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 256178
• Published on 23/06/22 at 17:00
©  ziggosport
Netherlands: Ziggo Sport (pay-TV) extends LaLiga Santander TV rights until 2028-29

Ziggo Sport has extended its exclusive broadcasting rights to LaLiga Santander in the Netherlands until 2028-29, announced the Dutch pay-TV group on 23/06/2022. Ziggo Sport had previously extended these rights, for the 2021-2024 cycle, on 06/08/2020. "The extension concerns the rights to…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 256173
• Published on 23/06/22 at 16:20
©  1. FC Union Berlin
Bundesliga: Comedy Central (TV channel), sleeve sponsor of Union Berlin for two years (2022-2024)

Comedy Central, a television channel available in Germany and owned by the US conglomerate Paramount, has extended its partnership with 1. FC Union Berlin (Bundesliga) for two additional seasons (2022-24), announced the German club on 21/06/2022. Comedy Central will become the sleeve sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Media
• Article # 256161
• Published on 23/06/22 at 15:30
©  TIM
Italy: TIM launches a "football and sports" offer priced at €19.99 per month for the 2022-23 season

TIM, a brand belonging to the telecommunications operator Telecom Italia, has launched the TIMVision "calcio e sport" ("football and sport") offer at €19.99 for the 2022-23 season, which allows users to watch sports competitions for which the rights are held by the streaming platforms DAZN and…
Domain(s): Media
• Category(ies): Digital, Media
• Article # 256153
• Published on 23/06/22 at 14:50