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2021-22 Premier League: an average audience of 507,000 viewers in the USA, a record since 2016

The 2021-22 Premier League matches broadcast in the United States on NBC, USA Network, CNBC and NBCSN (US media and entertainment conglomerate NBCUniversal) posted an average audience of 507,000 viewers (+21% compared to the 2020-21 season), according to figures released by NBC Sports on…

Domain(s): Media
• Category(ies): Media Audiences, Digital, Media, …
• Article # 253737
• Published on 02/06/22 at 17:25

Bundesliga: 21,038 spectators on average per game (-48.5%) & average fill rate of 48.8% in 2021-22

The 18 Bundesliga clubs drew an average of 21,038 spectators per game during the 2021-22 season, down 51.6% from the 2018-19 season (43,450 spectators) - the last to be played in full without any capacity restrictions - and down 48.5% compared to 2019-20 (40,880 spectators), a season in which the…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 253727
• Published on 02/06/22 at 16:55

esports: Kia (car manufacturer), official supplier of the LFL's Summer Split 2022

Kia, a South Korean car manufacturer, will become an official supplier of the French League of Legends (published by Riot Games) in 2022, announced Webedia, organiser of the LFL, on 01/06/2022. This partnership concerns the LFL's Summer Split 2022 (i.e. the second part of the season) which…

Domain(s): Sponsors & Partners
• Category(ies): Media, esport - gaming
• Article # 253655
• Published on 02/06/22 at 16:30

Exclusive Roland-Garros: "Sport has always been part of our brand strategy" (Cédric Renard, Emirates)

"We are the most recognised airline in the world. Sport has always been part of our strategy to convey our brand objectives. We work to ensure that every time, the experience on the ground is equal to the one we offer on board," said Cédric Renard, CEO of Emirates France, to News Tank Football on…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Activation, …
• Article # 253698
• Published on 02/06/22 at 16:10

New Zealand Rugby: Silver Lake's investment definitively approved

The entry of the American investment fund Silver Lake into the capital of New Zealand Rugby, via an initial investment of NZ$200m (€121.6m) in a new commercial company (NZR CommercialCo) valued at NZ$3.5bn (€2.1bn), has been approved by the 26 provincial federations and the New Zealand Māori Rugby…

Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Investment - Shareholding, Legal
• Article # 253736
• Published on 02/06/22 at 15:50

Rugby/EPCR: five South African clubs to take part in European Rugby Cups from 2022-23

"In a landmark expansion of its tournaments, EPCR is delighted to confirm that the five leading clubs from South Africa will compete in the Heineken Champions Cup and the EPCR Challenge Cup from the 2022-23 season and beyond," announced the body on 02/06/2022. "As well as Leinster Rugby…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs
• Article # 253695
• Published on 02/06/22 at 15:20

2022 Finalissima: 6.29 million viewers (in Italy) for Italy - Argentina on Rai 1

The 2022 Finalissima Italy - Argentina (0-3), which took place at Wembley Stadium in London (ENG), drew an average of 6.69 million viewers on the Italian public TV channel Rai 1 on Wednesday 01/06/2022 (kick-off at 20:45 CET), according to data from the audience measurement institute Auditel. This…

Domain(s): Media
• Category(ies): Agencies, Media
• Article # 253714
• Published on 02/06/22 at 14:40

Football Benchmark 2022: valuation of the 32 top European football clubs up 10% (+€3.4bn)

After suffering a 15% drop (-€6.1bn) due to the impacts of the Covid-19 pandemic in 2021, the aggregate valuation of the 32 top European football clubs is up again by 10% (+€3.4bn) in 2022, according to the 7^th edition of "The European Elite" report published by Football Benchmark, the football…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Essentials Clubs
• Article # 253674
• Published on 02/06/22 at 14:00

U20 Women's World Cup Costa Rica 2022: FIFA appoints a refereeing team of 54 women

On 01/06/2022, FIFA published a list of 54 women (13 central referees, 27 assistants and 14 video assistants, document available to download) who will referee the 32 matches of the Women's U20 World Cup organised in Costa Rica from 10 to 28/08/2022. "The FIFA U20 Women's World Cup is the next…

Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Social Responsibility
• Article # 253689
• Published on 02/06/22 at 12:30

Serie A TIM: Fendi (luxury, LVMH), to provide AS Roma's official wardrobe for 2 seasons (2022-2024)

Fendi, an Italian luxury clothing and accessories brand belonging to the LVMH group, has become a "fashion partner" and will provide the "official wardrobe" for AS Roma (Serie A TIM) for two seasons (2022-2024), announced the Italian club on 01/06/2022. "The world-renowned fashion house, based…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 253656
• Published on 02/06/22 at 11:40