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©  Emirates / Olivier Rimbon Foeller
Exclusive Roland-Garros: "Sport has always been part of our brand strategy" (Cédric Renard, Emirates)

"We are the most recognised airline in the world. Sport has always been part of our strategy to convey our brand objectives. We work to ensure that every time, the experience on the ground is equal to the one we offer on board," said Cédric Renard, CEO of Emirates France, to News Tank Football on…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Activation, …
• Article # 253698
• Published on 02/06/22 at 16:10
©  New Zealand Rugby
New Zealand Rugby: Silver Lake's investment definitively approved

The entry of the American investment fund Silver Lake into the capital of New Zealand Rugby, via an initial investment of NZ$200m (€121.6m) in a new commercial company (NZR CommercialCo) valued at NZ$3.5bn (€2.1bn), has been approved by the 26 provincial federations and the New Zealand Māori Rugby…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Investment - Shareholding, Legal
• Article # 253736
• Published on 02/06/22 at 15:50
©  EPCR
Rugby/EPCR: five South African clubs to take part in European Rugby Cups from 2022-23

"In a landmark expansion of its tournaments, EPCR is delighted to confirm that the five leading clubs from South Africa will compete in the Heineken Champions Cup and the EPCR Challenge Cup from the 2022-23 season and beyond," announced the body on 02/06/2022. "As well as Leinster Rugby…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs
• Article # 253695
• Published on 02/06/22 at 15:20
©  UEFA
2022 Finalissima: 6.29 million viewers (in Italy) for Italy - Argentina on Rai 1

The 2022 Finalissima Italy - Argentina (0-3), which took place at Wembley Stadium in London (ENG), drew an average of 6.69 million viewers on the Italian public TV channel Rai 1 on Wednesday 01/06/2022 (kick-off at 20:45 CET), according to data from the audience measurement institute Auditel. This…
Domain(s): Media
• Category(ies): Agencies, Media
• Article # 253714
• Published on 02/06/22 at 14:40
©  Football Benchmark
Football Benchmark 2022: valuation of the 32 top European football clubs up 10% (+€3.4bn)

After suffering a 15% drop (-€6.1bn) due to the impacts of the Covid-19 pandemic in 2021, the aggregate valuation of the 32 top European football clubs is up again by 10% (+€3.4bn) in 2022, according to the 7th edition of "The European Elite" report published by Football Benchmark, the football…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Essentials Clubs
• Article # 253674
• Published on 02/06/22 at 14:00
©  FIFA
U20 Women's World Cup Costa Rica 2022: FIFA appoints a refereeing team of 54 women

On 01/06/2022, FIFA published a list of 54 women (13 central referees, 27 assistants and 14 video assistants, document available to download) who will referee the 32 matches of the Women's U20 World Cup organised in Costa Rica from 10 to 28/08/2022. "The FIFA U20 Women's World Cup is the next…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Social Responsibility
• Article # 253689
• Published on 02/06/22 at 12:30
©  AS Roma
Serie A TIM: Fendi (luxury, LVMH), to provide AS Roma's official wardrobe for 2 seasons (2022-2024)

Fendi, an Italian luxury clothing and accessories brand belonging to the LVMH group, has become a "fashion partner" and will provide the "official wardrobe" for AS Roma (Serie A TIM) for two seasons (2022-2024), announced the Italian club on 01/06/2022. "The world-renowned fashion house, based…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 253656
• Published on 02/06/22 at 11:40
©  Real Betis Balompié
LaLiga Santander: Fancurve (Web3) to launch Real Betis Balompié digital shirts (NFTs)

Fancurve, an American blockchain platform offering a "digital sports fashion" metaverse, has become an official partner of Real Betis Balompié (LaLiga Santander) for three seasons (2022-2025), announced the Sevillian club on 31/05/2022. As part of the partnership, Fancurve will launch a series…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing
• Article # 253654
• Published on 02/06/22 at 11:00
Nations League/UEFA qualifiers: Sky, Mediaset and RAI share broadcasting rights in Italy

The pay-TV operator Sky Italia and the private Italian television group Mediaset have acquired the non-exclusive broadcasting rights, via the agency CAA Eleven, to the top fixtures of the Nations League and UEFA qualifiers over the 2022-2024 cycle (excluding Italy's matches), announced the two…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 253652
• Published on 02/06/22 at 10:20
©  beIN Sports
10 years of beIN Sports France (2012-2022): "We are here for the long term" (Y. Al-Obaidly)

Launched on 01/06/2012 on the French market, beIN Sports France celebrates its 10th anniversary on Wednesday 01/06/2022. "As the group's first international beIN Sports entity, closely followed by beIN Sports America and beIN Sports Asia, beIN Sports France was the first European subsidiary of…
Domain(s): Media
• Category(ies): Media
• Article # 253651
• Published on 02/06/22 at 09:40