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©  Morgan Bove / Sporsora
Sporsora/Crypto-assets: "Investments estimated to reach €5bn in 2025" (S. Guerry, Havas Play)

"There are multiple players: those who focus on the crypto side, those on the NFT side and those on the fan token side. These players are raising a lot of money and signing many partnerships in sports. The market started with fan token companies and then the investments gradually grew, and are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 254377
• Published on 09/06/22 at 11:00
©  Land Rover
Rugby: Land Rover, partner of the Women's Rugby World Cup 2021 (to be played in 2022)

The British car manufacturer Land Rover is to become a "worldwide partner" (first level) of the Women's Rugby World Cup 2021 (to be played in New Zealand in 2022), according to World Rugby on 08/06/2022. "This commitment will extend to the New Zealand tournament where a fleet of new electric…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 254387
• Published on 09/06/22 at 10:20
©  OL
Olympique Lyonnais: 2022-23 season ticket prices between €230 and €1,150

Olympique Lyonnais (Ligue 1 Uber Eats) has launched its season ticket campaign to attend the 19 French league matches in 2022-23 at the Groupama Stadium (59,186 capacity) at prices between €230 and €1,150 (excluding discounts and hospitality, kop prices not yet available), on 07/06/2022. 2021-22…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 254312
• Published on 09/06/22 at 09:40
©  France Télévisions
Roland-Garros: cumulative audience of 42 million viewers on France Télévisions (+3 million vs 2021)

"Nearly 42 million viewers saw at least one minute of Roland-Garros 2022, i.e. 73% of the population (of France), which is the best coverage since 2012, up by 3.3 million viewers compared to 2021. 56% of 15-24 year olds were reached, i.e. 5 points more than in 2021," announced France Télévisions…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 254219
• Published on 08/06/22 at 17:50
©  UEFA
Champions League: four lots for the 2024-2027 TV rights tender in France

The call for tenders for the broadcasting rights, in France, to the Champions League over the 2024-2027 cycle, launched by UEFA via the agency TEAM Marketing, contains four lots, two of which are premium, according to the French sports daily L'Équipe on 03/06/2022. The four lots in the call for…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 254288
• Published on 08/06/22 at 17:20
©  Equipe d'Italie
2022-23 Nations League: 6.4 million viewers for Italy - Hungary on Rai 1

Italy - Hungary (2-1), on Matchday 2 of the 2022-23 Nations League (League A, Group 3), drew an average of 6.4 million viewers in Italy on the public channel Rai 1, on Tuesday 07/06/2022 (kick-off at 20:45 CET), according to data from the audience measurement institute Auditel. This figure…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 254286
• Published on 08/06/22 at 17:00
©  Equipe d'Allemagne
2022-23 Nations League: 8.81 million viewers for Germany - England on ZDF

Germany - England (1-1), on Matchday 3 of the 2022-23 Nations League (League A, Group 3), drew an average of 8.81 million viewers in Germany on the public TV channel ZDF, on Tuesday 07/06/2022 (kick-off at 20:45 CET), according to data from the audience measurement institute AGF. This figure…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 254271
• Published on 08/06/22 at 16:40
©  Stade Pierre-Mauroy
LOSC Lille: stadium to be renamed "Decathlon Arena Stade Pierre-Mauroy" for 5 seasons (press)

Decathlon, a French-based group that designs, produces and distributes sporting goods, has been awarded the naming rights to the Stade Pierre-Mauroy (50,156 capacity) by the Lille European Metropolis (MEL) for five seasons (2022-2027), according to the French radio station, France Bleu Nord, on…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Essentials Sponsors & Partners
• Article # 254220
• Published on 08/06/22 at 16:20
©  Premier Sports
LaLiga Santander: Premier Sports renews broadcasting rights in the UK and Ireland

The pay-TV channel Premier Sports has renewed its full and exclusive broadcasting rights to LaLiga Santander, for the UK and Ireland, until 2025, announced the Spanish league on 07/06/2022. "Additionally, Premier Sports has confirmed that LaLigaTV, the competition's 24/7 channel offering all…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 254228
• Published on 08/06/22 at 15:50
©  AC Milan
Serie A TIM: Instagram, Facebook and Twitter accounts of the 20 clubs (June 2022)

The 20 clubs competing in the 2021-22 Serie A TIM season total more than 238 million fans on Instagram, Facebook and Twitter, according to data compiled by News Tank Football on 01/06/2022. The Serie A TIM is the third most followed European Top 5 league on these three social networks combined…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Networks
• Article # 254226
• Published on 08/06/22 at 15:20