Archives 2022 (page 170/285)

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©  D.R.

Bologna FC 1909: Cazoo (car sales) signs 1st deal in Italy, 7th in the European Top 5 for 2022-23

Cazoo, a British used car sales platform, is to become the new major partner and main shirt sponsor of Bologna FC 1909 (Serie A TIM) from 2022-23 as part of a multi-year agreement, announced the Italian club on 25/05/2022. The agreement covers Bologna FC's men's, women's and youth teams. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 252943
• Published on
©  Uber Eats

FFF: Uber Eats, major partner of the French national teams until the Women's Euro 2025

Uber Eats, a home shopping and meal delivery app, has become a major partner of the Fédération Française de Football (French Football Federation) for three seasons, from June 2022 until the 2025 Women's Euro, announced the FFF and the subsidiary of the group Uber on 25/05/2022. "The number 1…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 252930
• Published on
©  adidas

UEFA: "Peace" written in Cyrillic on adidas' ball for the 2021-22 Champions League final

adidas and UEFA have presented the official ball for the 2021-22 Champions League final between Real Madrid CF (LaLiga Santander) and Liverpool FC (Premier League) at the Stade de France (80,000 capacity) in Saint-Denis (Paris, FRA) on 24/05/2022. The football bears the words "мир | PEACE" in…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 252910
• Published on
©  UEFA

UK & France/Champions League: launch of the call for tenders for 2024-2027 TV rights on 31/05/2022

The call for tenders for the broadcasting rights to the Champions League for the 2024-2027 cycle will be launched by UEFA via the Swiss agency TEAM Marketing on 31/05/2022, with the submission of bids one month later, according to information revealed by the French sports daily L'Équipe on…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Media, …
• Article # 252904
• Published on
©  Chelsea FC

Chelsea FC: Premier League & UK Government approve Todd Boehly/Clearlake consortium takeover

"Last night (24/05/2022) the Government issued a licence that permits the sale of Chelsea FC. Given the sanctions we placed on those linked to Putin and the bloody invasion of Ukraine, the long-term future of the club can only be secured under a new owner. We are satisfied the proceeds of the sale…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Legal, …
• Article # 252899
• Published on
• Updated on
©  Lega Serie A

Italy/Serie A TIM: 30% audience decline in 2021-22 compared to 2020-21 (Auditel)

The Serie A TIM posted a 30% decline in audience figures during the 2021-22 season compared to the previous season, according to data from the audience measurement institute Auditel reported by the daily Italia Oggi on 24/05/2022. A total of 169.6 million viewers watched Italian Championship…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Media, …
• Article # 252870
• Published on
©  iQIYI

China: iQiyi Sports acquires Serie A TIM streaming rights for the 2022-2024 cycle

The Chinese streaming platform iQiyi Sports has acquired the non-exclusive streaming rights to the Serie A TIM in China for the 2022-23 and 2023-24 seasons on 24/05/2022. The agreement includes the rights to the live streaming of matches, as well as Serie A highlights and news. These rights…
Domain(s): Media
• Category(ies): Rights Acquisitions, Digital, Media
• Article # 252808
• Published on