Archives June, 2023 (page 25/26)

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©  DFB

Germany/DFB: Google Pixel, title sponsor of the Frauen-Bundesliga for four seasons (2023-2027)

Google Pixel, a smartphone brand owned by US technology services company Google, has acquired the naming rights to the Frauen-Bundesliga (Germany Women's 1st Division) for four seasons (2023-2027), announced the Deutscher Fussball Bund on 01/06/2023. The German women's league will be known as the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 290543
• Published on
©  D.R.

Rugby World Cup 2023 France: TF1 partners with Meta to create content on Instagram

On the occasion of the Rugby World Cup 2023 (organised in France from 08/09 to 28/10/2023), TF1 has entered into a partnership with the Meta group, parent company of the social networks Facebook and Instagram and the instant messaging platforms Whatsapp and Messenger, announced the French private…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media, …
• Article # 290515
• Published on
©  Paris Saint-Germain

Paris Saint-Germain: 2023 summer tour in Japan with the football, handball & esports teams

Paris Saint-Germain is organising a summer tour of Japan with its men's football (Ligue 1 Uber Eats) and handball (Liqui Moly StarLigue) teams, as well as "its esports teams," announced the club on 02/06/2023. "The football team will play three matches: on 25 and 28/07 at Yanmar Stadium Nagai…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 290513
• Published on
©  FC Barcelone

FC Barcelona: collection of NFTs for sustainable development launched with Plastiks (recycling)

FC Barcelona (LaLiga Santander) and Plastiks (a plastic recycling company) are marketing "an exclusive collection of NFTs in digital card format. 'Unleash Your Passion' features a total of 3,000 collatable animal-themed pieces of digital art, each of which contributes to removing 35,000,000kgs of…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 290485
• Published on
©  FC Lorient

FC Lorient: Jean Floc'h (agrifood) extends as main shirt sponsor for 3 seasons (2023-2026)

Jean Floc'h, a group based in Morbihan (FRA) and specialised in the food industry, has extended as a partner and main shirt sponsor of FC Lorient (Ligue 1 Uber Eats) for an additional three seasons (2023-2026), announced the club on 26/05/2023. The agreement also covers the club's training…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 290480
• Published on
©  LOSC Lille

LOSC Lille: 2023-24 season ticket prices between €180 and €1,150

LOSC Lille has launched its 2023-24 season ticket campaign to attend the 17 Ligue 1 Uber Eats matches at the Decathlon Arena - Stade Pierre-Mauroy (50,156 capacity) in Villeneuve d'Ascq (Nord, FRA) at prices ranging from €180 to €1,150 (excluding discounts), on 31/05/2023. Season ticket holders…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 290474
• Published on
©  FIFA

FIFA: Frito-Lay (snacks), official supporter of the Women's World Cup 2023 for North America

Frito-Lay, a Mexican company specialised in the food industry and owned by the American group PepsiCo, has become an "official supporter" (3rd level) of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023) for North America, announced FIFA on 30/05/2023. This…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 290458
• Published on
©  Formula One Group

Formula 1: Hungarian Grand Prix to be presented by young fans on Sky Sports in the UK & Germany

Sky Sports will offer special coverage of the Formula 1 Hungarian Grand Prix (Sunday 23/07/2023) by "three young fans" for broadcast in the UK and Germany, announced the pay-TV operator on 31/05/2023. "Formula 1 will provide a dedicated international feed, including bespoke graphics, sound…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 290451
• Published on
©  Real Madrid CF

Forbes 2023: Real Madrid the most valuable club ($6.07bn), ahead of Manchester United & FC Barcelona

With an estimated valuation of $6.07bn (€5.68bn excluding real estate), Real Madrid CF (LaLiga Santander) is the world's most valuable football club in 2023, according to a ranking published by the American business magazine Forbes on 31/05/2023. The Madrid club's valuation has risen by 19…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Essentials Clubs
• Article # 290420
• Published on