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©  Nike
Women's World Cup 2023: France's sponsors committed to fighting prejudice in football

The French women's football team's first match versus Jamaica (0-0, Group F, 23/07/2023) was an opportunity for the Fédération Française de Football's sponsors to activate their partnerships at the start of the Women's World Cup 2023 (in Australia and New Zealand from 20/07 to 20/08/2023). The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 296100
• Published on 25/07/23 at 14:35
©  D.R.
USA/ESPN: possible sale of part of the group to the NBA, MLB & NFL (press)

The US media and entertainment conglomerate The Walt Disney Company is reportedly exploring the possibility of selling a minority stake in pay-TV group ESPN to the NBA, MLB and NFL in the United States, according to information reported by the American financial news channel CNBC on…
Domain(s): Media
• Category(ies): Investment - Shareholding, Marketing - Communication, Media
• Article # 296094
• Published on 25/07/23 at 13:40
©  SC Bastia
Ligue 2 BKT: Actual group (HR) sleeve sponsor of SC Bastia for 2023-2025

Actual group, an independent group in the employment and temporary work agencies sector, has become a main partner (2nd level) and sleeve sponsor of SC Bastia (Ligue 2 BKT) for two seasons (2023-2025), announced the club on 24/07/2023. The partnership also includes "extensive visibility and a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 296079
• Published on 25/07/23 at 13:00
©  Equipe d'Italie féminine / Twitter
Women's World Cup 2023: 861,000 viewers for Italy - Argentina on Rai 1

Italy - Argentina (1-0), on Matchday 1 in Group G of the Women's World Cup 2023 (in Australia and New Zealand from 20/07 to 20/08/2023), drew an average of 861,000 viewers on the public TV channel Rai 1 in Italy, on Monday 24/07/2023 (kick-off at 20:00 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 296069
• Published on 25/07/23 at 11:30
©  VAFC
Valenciennes FC: Sport Republic owned by Serbian Dragan Solak, becomes new majority shareholder

Sport Republic, which describes itself as "a London-based investment firm in the sports and entertainment industry", has bought out the majority shareholders of Valenciennes FC (Ligue 2 BKT) and become the club's owner, announced VAFC on 25/07/2023. The UK-based Danish investment fund, which is…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 296063
• Published on 25/07/23 at 10:40
©  US Open
Tennis/US Open: sportdeutschland.tv (OTT) acquires media rights for the DACH region (2023-2027)

Sportdeutschland.tv (owned by the German National Olympic Committee) has acquired exclusive full broadcasting rights from the United States Tennis Association for the US Open Grand Slam tournament in the DACH region (Germany, Austria and Switzerland) for the 2023-2027 cycle (five editions)…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 296054
• Published on 25/07/23 at 10:00
©  LVMH / P. Servent
Paris 2024: LVMH group becomes the sixth premium partner of the Olympic Games for €150m

The French group LVMH Moët Hennessy Louis Vuitton, owner of 75 brands, has become the sixth and, most likely, final premium partner of the Paris 2024 Olympic and Paralympic Games, the first level in the COJOP sponsorship hierarchy, on 24/07/2023. The value of this partnership is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 296039
• Published on 25/07/23 at 09:30
©  Tour de France / Twitter
Tour de France: a record 42.5 million viewers followed the 2023 edition on France Télévisions

"The Tour de France was watched by 42.5 million French people, i.e. 75% of the population (41.5 million in 2022), on France Télévisions' channels and platforms," according to the audience measurement institute Médiamétrie, published by the public broadcasting group on 24/07/2023. This is an…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Media
• Article # 296035
• Published on 25/07/23 at 08:40
©  Paris 2024
Paris 2024: the "Champions Park" a parade site for medallists, at Trocadéro (16th arrondissement)

Paris 2024 presents the "Champions Park", a "unique" venue dedicated to the parade of medal-winning athletes at the Olympic and Paralympic Games on the Trocadéro esplanade (Paris, 16th arrondissement), opposite the Eiffel Tower, announced the COJOP on 24/07/2023. The committee aims to attract a…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 296024
• Published on 24/07/23 at 17:00
©  Union Berlin
Bundesliga: Paramount+ (VoD), main shirt sponsor of Union Berlin from 2023-24

Paramount+, a video-on-demand service provided by US media conglomerate Paramount Global, has become the main shirt sponsor of 1. FC Union Berlin (Bundesliga) from the 2023-24 season, announced the club on 21/07/2023, without giving any indication as to the duration of the partnership. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 296013
• Published on 24/07/23 at 15:50