Filter by domain
Filter by year
Filter by month
©  FC Bayern Munich
Sponsorship: major changes among the 18 Bundesliga clubs for the 2023-24 season

With four clubs under contract (22.2%), Nike is the most represented of the 10 equipment suppliers to the 18 clubs participating in the 2023-24 Bundesliga. The American brand, which was also the most represented last season (with six clubs under contract), is ahead of Puma, which equips three of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 297580
• Published on 17/08/23 at 16:40
©  Werder Brême
SV Werder Bremen: bus service replaced by trams for travel to the Weserstadion

In collaboration with its partner BSAG (Bremer Straßenbahn AG, Bremen's public transport provider) and the city's police force, SV Werder Bremen (Bundesliga) has replaced the bus service that used to take fans to the wohninest Weserstadion (42,100 capacity) on matchdays with a tram service…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility
• Article # 297579
• Published on 17/08/23 at 16:05
©  LaLiga
Spain: Visit Saudi (tourist office) global partner of LALIGA from the 2023-24 season

Visit Saudi, the national tourism board of Saudi Arabia, has become a global partner of LALIGA from the 2023-24 season, announced the Spanish League on 17/08/2023. The duration of the agreement has not been communicated. One of the aims of the partnership is to present Saudi Arabia "as the most…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 297569
• Published on 17/08/23 at 15:45
©  FIFA
Women's World Cup 2023: a peak of 7.3 million viewers for Australia-England in the UK (BBC)

Australia - England (1-3), semi-final of the Women's World Cup 2023, posted a peak audience of 7.3 million viewers on the British public TV channel BBC One on Wednesday 16/08/2023 (kick-off at 20:00 Sydney time, 11:00 GMT, 12:00 CET) in the UK, according to data from the BBC. This is the best…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Media, …
• Article # 297563
• Published on 17/08/23 at 15:20
©  MCFC
Manchester City FC: launch of a messaging service to report discriminatory behavior at the stadium

Manchester City FC (Premier League) have launched a messaging service for spectators to report any discriminatory behaviour, gestures or chanting on matchdays at the Etihad Stadium (Manchester, ENG) on 14/08/2023. Fans can anonymously report an incident to the club's security department by…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Social Responsibility, …
• Article # 297559
• Published on 17/08/23 at 14:30
©  D.R.
Premier League: 6686 Sport (betting), sleeve sponsor of Wolverhampton Wanderers FC for 2023-24

Hong Kong sports betting operator 6686 Sport has become a sleeve sponsor of Wolverhampton Wanderers FC (Premier League) for the 2023-24 season, announced the English club on 14/08/2023. "This deal represents the biggest sleeve sponsorship in the club's history and also demonstrates the growing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297552
• Published on 17/08/23 at 13:40
©  D.R.
Paris 2024: "Our athletes need to be at the Olympics" (V. Gutzeit, Minister of Sport for Ukraine)

"Our athletes need to be at the Olympics (in Paris 2024). Our flag will be at the Opening Ceremony, at the competitions, our athletes will represent our state so that everyone in the world will see that Ukraine is, was and will be," said Vadym Gutzeit, Minister of Sport for Ukraine, in an…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Social Responsibility
• Article # 297517
• Published on 17/08/23 at 13:00
©  FIFA
Women's World Cup 2023: a record 1.92 million viewers for Spain - Sweden on La 1 (RTVE)

Spain - Sweden (2-1), semi-final of the Women's World Cup 2023, drew an average of 1.921 million viewers on the public TV channel La 1 (RTVE) in Spain, on Tuesday 15/08/2023 (kick-off at 20:00 local time, 10:00 CET), according to data from the audience measurement institute Kantar. This was the…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Media
• Article # 297546
• Published on 17/08/23 at 11:30
©  LaLiga
LALIGA: opening of the league's first official online store in collaboration with Fanatics

LALIGA, in collaboration with Fanatics, an American manufacturer and distributor of licensed sports products, is opening its first online shop for the sale of officially licensed shirts, training wear and accessories "from most of the LALIGA EA Sports and LALIGA Hypermotion clubs," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 297550
• Published on 17/08/23 at 10:40
©  IBM
Tennis: IBM deploys AI-generated audio commentary on US Open app & website

IBM has activated its partnership with the USTA organiser of the US Open Grand Slam tournament and is deploying an artificial intelligence (AI) solution within the US Open application and website to provide audio commentary, announced the American software, hardware and IT services company on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 297544
• Published on 17/08/23 at 10:00