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©  D.R.
Manchester United FC: Qualcomm (Snapdragon, technology), main shirt sponsor from 2024-25 (€70m/year)

Qualcomm, an American company specialised in telecommunications technologies, has extended its partnership with Manchester United FC (Premier League) to become the club's main shirt sponsor from the 2024-25 season, announced the club on 12/09/2023. Qualcomm has been a global partner (2nd level…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 299855
• Published on 13/09/23 at 11:30
©  FB
LFP: "Maximise access to our league and to minimise the cost to the consumer" (V. Labrune)

"The limited number of lots has two objectives for us: to maximise access to our league and to minimise the cost to the consumer. It's a real commitment. There's the economic crisis, there's inflation, there's a drop in purchasing power. These are parameters that we are taking into account,…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 299815
• Published on 13/09/23 at 10:40
©  SEF / Twitter
Euro 2024 qualifiers: 3.07 million viewers for Spain - Cyprus on La 1 (RTVE)

Spain - Cyprus (6-0), the Spanish national team's fourth Euro 2024 qualifying match (Group A), drew an average of 3.07 million viewers on the Spanish public TV channel La 1 (RTVE), on Tuesday 12/09/2023 (kick-off at 20:45 CET), according to data from the audience measurement institute Kantar…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 299833
• Published on 13/09/23 at 10:00
©  LFP
France/LFP TV rights (2024-2029): Ligue 1 priced at €825m minimum (5 lots), Ligue 2 at €42m (4 lots)

The Ligue de Football Professionnel launched the call for tenders for domestic media rights to the Ligue 1 Uber Eats and Ligue 2 BKT for the 2024-2029 cycle on 12/09/2023. The tender comprises five lots for Ligue 1 and four for Ligue 2 (see below + document available to download). The bids for…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 299809
• Published on 13/09/23 at 09:20
©  Inter Milan FC
Serie A TIM: FC Inter Milan to open third academy in China "as of early October 2023"

FC Inter Milan (Serie A TIM) have opened their third academy in China in Fuzhou, announced the club on 12/09/2023. This, the first launched by Inter on Chinese territory since the start of the Covid-19 pandemic, will be operational "as of early October (2023)." "After its recent summer opening…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Sponsors - Partners, …
• Article # 299791
• Published on 13/09/23 at 08:40
©  Stade Rennais FC
Stade Rennais FC: third season of the "Bouge!" programme, promoting an active lifestyle

Stade Rennais FC (Ligue 1 Uber Eats) has launched the second season of its "Bouge!" ("Move!") programme, which aims to combat sedentary lifestyles and promote an active lifestyle, particularly among schoolchildren, announced the club on 12/09/2023. Registrations for this third edition are open as…
Domain(s): Clubs
• Category(ies): Activation, Social Responsibility
• Article # 299781
• Published on 12/09/23 at 16:55
©  D.R.
FIBA: Ganten (water), Molten (basketballs) & Smart (telecoms) extend their global partnerships

Ganten, a Chinese mineral water brand, and Smart Communications (or Smart), a telecommunications service based in the Philippines, have extended their roles as global partners (1st level) of FIBA until the 2027 World Cup played in Qatar, announced the body on 08 and 11/09/2023. Ganten, a FIBA…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities
• Article # 299744
• Published on 12/09/23 at 16:35
©  CAf
CAF: broadcast contract with beIN Media Group unilaterally terminated at beginning of September 2023

The Confederation of African Football (CAF) unilaterally terminated its broadcasting contract with Qatari pay-TV group beIN Media Group at the beginning of September 2023. According to several media reports, the decision was prompted by a default on payment of $80m (€74.8m) by its…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 299742
• Published on 12/09/23 at 16:00
©  Premier League
PFA/Premier League: creation of a fund for ex-players impacted by neurodegenerative conditions

"The Professional Footballers' Association (PFA) have announced the creation of a new fund, supported by the Premier League, to assist former players, and their families, who have been impacted by dementia and other neurodegenerative conditions," announced the two bodies on 06/09/2023. The fund…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Social Responsibility
• Article # 299740
• Published on 12/09/23 at 15:20
©  Falken Tyre
Sponsorship: Falken Tyre (tyres) extends as partner of Atlético Madrid & Borussia Mönchengladbach

Falken Tyre Europe GmbH has extended its sponsorship agreements with Club Atlético de Madrid (LaLiga EA Sports) and Borussia Mönchengladbach (Bundesliga) for the 2023-24 season, announced the European subsidiary of Japanese tyre brand Falken (Sumimoto Rubber Industries group) on 10/09/2023. Both…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 299720
• Published on 12/09/23 at 14:30