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©  AC Milan
AC Milan: club to open its first academy in the United States in spring 2024

AC Milan (Serie A TIM), in partnership with the American company Black&Red Pumas LLC, is to open its first academy in the United States, which will take place in Fairfax (Virginia) and around Washington DC, in the spring of 2024, announced the club on 15/11/2023. A five-day camp will be organised…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Sponsors - Partners, …
• Article # 306670
• Published on 17/11/23 at 15:50
©  DAZN
NFL: DAZN/YouTube agreement for the distribution of the "NFL Game Pass" in the UK & Germany

DAZN has entered into an agreement with YouTube (Google/Alphabet) to distribute "NFL Game Pass" on the video platform in the UK and Germany, announced the OTT sports platform on 17/11/2023. It is now available via the YouTube Primetime Channels service in these territories. NFL Game Pass allows…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 306654
• Published on 17/11/23 at 15:20
©  UEFA
UEFA: Booking.com (travel) renews as a sponsor of Euro 2024 & Women's Euro 2025

Booking.com, a Dutch hotel booking platform, has renewed its agreement as an official sponsor of the men's Euro 2024 (in Germany from 14/06 to 14/07/2024) and the women's Euro 2025 (in Switzerland), announced UEFA on 17/11/2023. As part of the renewed agreement, the platform will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 306653
• Published on 17/11/23 at 14:30
©  D.R.
FIFA: a record partnership with Saudi Aramco (oil, KSA) worth €92m per year (press)

Saudi Aramco (Saudi Arabian Oil Company), Saudi Arabia's national oil and gas company, "is to become FIFA's biggest-paying sponsor," according to the British daily The Times on 16/09/2023. "Sources in the marketing industry and those with knowledge of Aramco's plans have said that talks over a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 306647
• Published on 17/11/23 at 13:40
©  FFF
France/FFF: a video featuring Les Blues dedicated to the fight against school bullying

The Fédération Française de Football has launched a campaign against bullying at school, in conjunction with the French Ministry of National Education and Youth, on 16/11/2023. As part of this campaign, the FFF has published a video featuring the players and staff of the French men's team…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility
• Article # 306641
• Published on 17/11/23 at 13:00
©  Euroleague Basketball
Euroleague: OlyBet (sports betting) premium partner in four markets for 2023-2025

OlyBet, a sports betting subsidiary belonging to the Estonian Olympic Entertainment Group, has extended its partnership with Euroleague Basketball to become a premium partner of the Turkish Airlines EuroLeague and the BKT EuroCup until 2024-25, announced the organisation on 16/11/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 306638
• Published on 17/11/23 at 11:30
©  Accor
Activation: Accor (hotels) unveils a brand campaign featuring six Paris Saint-Germain players

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and unveiled the "All Childhood Dreams" campaign on 16/11/2023. To mark the occasion, the French hotel group has released a video on social media featuring six…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 306633
• Published on 17/11/23 at 11:05
©  D.R.
Operation of stadiums & arenas: acquisition of ASM Global by Legends

Legends is to acquire ASM Global, under an agreement between the two parties announced on 07/11/2023. The acquisition will create "a leading live events company dedicated to delivering exceptional experiences to fans around the world." The value of the deal was not disclosed, but trade media…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Investment - Shareholding, Marketing - Communication, …
• Article # 306624
• Published on 17/11/23 at 10:40
©  SEFutbol / X
Euro 2024 qualifiers: 1.76 million viewers for Cyprus - Spain on La 1 (RTVE)

Cyprus - Spain (1-3),the Spanish national team's seventh Euro 2024 qualifying match (Group A), drew an average of 1.76 million viewerson the Spanish public TV channel La 1 (RTVE), on Thursday 16/11/2023 (kick-off at 18:00 CET), according to data from the audience measurement institute Kantar. This…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 306622
• Published on 17/11/23 at 10:30
©  LFP
LFP: 110 Ligue 1 Uber Eats & Ligue 2 BKT shirts up for auction in support of Bleuet de France

The Ligue de Football Professionnel and the Ligue 1 Uber Eats and Ligue 2 BKT professional football clubs are launching an auction of 110 shirts emblazoned with the Bleuet de France and worn by the players during the weekend of 11/11/2023, announced the LFP on 15/11/2023. "Matchday 12 of the…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 306574
• Published on 17/11/23 at 08:40