Archives 2023 (page 131/288)

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Serie A TIM: MSC Cruises succeeds BitMex as AC Milan's sleeve sponsor from 2023-24

MSC Cruises, a cruise line belonging to the MSC Group (maritime transport) based in Geneva (SUI), has become a main partner (1^st level) and sleeve sponsor of AC Milan in the Serie A TIM and in European competitions from 2023-24, announced the club on 19/07/2023. The partnership covers all of AC…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295494
• Published on 19/07/23 at 11:30

European Top 5/summer tours 2023: USA, Asia (excluding China) & Mexico the preferred destinations

For the second season back to normal after the Covid-19 health crisis, most of the major clubs in the European Top 5 have decided to organise a summer tour outside Europe in 2023. The United States, which (along with Canada and Mexico) will host the 2026 World Cup, is the preferred destination…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 295412
• Published on 19/07/23 at 10:40

United Kingdom: launch of TNT Sports (formerly BT Sport) via the BT/Eurosport UK joint venture

The TNT Sports package was officially launched on Tuesday 18/07/2023 in the UK and Ireland, replacing telecoms operator BT Group's BT Sport package, announced media and entertainment conglomerate Warner Bros. Discovery and BT Group on the same day. Warner Bros. Discovery and BT Group had…

Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 295474
• Published on 19/07/23 at 10:00

Olympique Lyonnais: club takes note of DNCG sanctions upheld on appeal to the FFF

The Appeals Commission of the FFF's National Directorate of Management Control (DNCG) has confirmed on appeal the limits imposed on Olympique Lyonnais' (Ligue 1 Uber Eats) wage bill and transfer allowances, announced the body on 18/07/2023. This double sanction was initially imposed by the…

Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal
• Article # 295443
• Published on 19/07/23 at 09:20

Women's World Cup 2023: 72% of participating teams equipped by Nike (13) or adidas (10)

With 13 national associations/federations under contract, Nike is the most represented equipment manufacturer among the 32 teams taking part in the Women's World Cup 2023 in Australia and New Zealand (from 20/07 to 20/08/2023), ahead of adidas (10 teams). Between them, the two brands equip 72% of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 295444
• Published on 19/07/23 at 08:40

Women's World Cup 2023: Nike launches "What The Football" a dedicated brand campaign

Nike, has launched its "What The Football" brand campaign dedicated to the Women's World Cup 2023 (to be played in Australia and New Zealand from 20/07 to 20/08/2023) "championing female footballers from around the globe who are changing the game and inspiring the world through the power of…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 295417
• Published on 18/07/23 at 17:08

Ligue 1 Uber Eats: Staffmatch (temp agency), shorts sponsor of Olympique Lyonnais (2023-2026)

Staffmatch, a French temporary employment agency, has become a major partner and shorts sponsor (left side) of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2023-2026), announced the club on 18/07/2023. The agreement was negotiated by Sportive, Olympique Lyonnais' exclusive commercial…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 295411
• Published on 18/07/23 at 16:40

Italy: "The Italian system is a healthy system that produces talent" (Luigi De Siervo, Lega Serie A)

"Congratulations to coach Alberto Bollini (coach of Italy's U19 team, winners of Euro 2023 by beating Portugal 1-0 in the final at the Ta' Qali National Stadium in Malta on 16/07/2023) and to all the teams that have invested in our young talent: "Calcio is back", I would say, borrowing a slogan…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Game - pitch, Legal, …
• Article # 295368
• Published on 18/07/23 at 16:10

Wimbledon 2023: a record 54.3 million streams on BBC platforms

The BBC achieved a streaming audience record for the 2023 edition of the Wimbledon Grand Slam (played from 03 to 16/07/2023) with a total of 54.3 million views (compared with 53.8 million in 2022) on the BBC iPlayer platform and BBC Sport online (website and app), announced the public broadcasting…

Domain(s): Media
• Category(ies): Media Audiences, Digital, Authorities, …
• Article # 295379
• Published on 18/07/23 at 15:20

SPFL: Infront (international) & BBC (Scotland) extend media rights until 2029

Swiss media and marketing rights agency Infront has extended its international media rights for Scottish Professional Football League competitions until 2028-29, announced the two entities on 17/07/2023. These competitions include the cinch Premiership, the cinch Championship (D2), the cinch…

Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 295380
• Published on 18/07/23 at 14:30