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©  Ryder Cup / X
Golf/Ryder Cup 2023: 271,000 spectators at the event & a record audience in the United Kingdom

The 44th edition of the Ryder Cup, held at the Marco Simone Golf & Country Club in Rome (Italy) from 29/09 to 01/10/2023 (won by Team Europe), drew 271,191 spectators from 100 different countries throughout the event, according to the organisers on 10/10/2023. Key figures for the Ryder Cup 2023…
Domain(s): Media
• Category(ies): Media Audiences, Ticketing, Media, …
• Article # 302903
• Published on 12/10/23 at 10:00
©  FC Barcelona / X
FC Barcelona: Barça Innovation Hub becomes a shareholder of Catalan startup Onalabs (biotechnology)

The Barça Innovation Hub, FC Barcelona's (LALIGA EA Sports) sports knowledge and innovation centre, has become a shareholder in Onalabs, a Catalan start-up specialised in medical and technological innovation, announced the club on 11/10/2023. "Onasport (Onalabs' product) is a device in the form…
Domain(s): Clubs
• Category(ies): Digital, Investment - Shareholding, Game - pitch, …
• Article # 302901
• Published on 12/10/23 at 09:20
©  World Rugby
World Rugby: Mitsubishi Electric (JPN), partner of women's rugby (WXV, Rugby World Cup 2025)

Mitsubishi Electric, a Japanese company that manufactures and sells electrical and electronic equipment, has become an "official partner of women's rugby" with World Rugby, announced the body on 10/10/2023. The agreement covers the 2023 and 2024 editions of the WXV, a new annual global competition…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302771
• Published on 12/10/23 at 08:40
©  CIO
IOC: Russian Committee suspended, decision to be made on Russian athletes at the 2024 Olympics

"The Russian Olympic Committee is suspended with immediate effect until further notice" and "is no longer entitled to operate as a National Olympic Committee, as defined in the Olympic Charter, and cannot receive any funding from the Olympic Movement," announced the International Olympic Committee…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal
• Article # 303014
• Published on 12/10/23 at 08:00
©  Mercedes-Benz AG
esports: Mercedes activates its partnerships for the Worlds in Korea from 10/10 to 19/11/2023

Mercedes-Benz has activated its partnership with LoL Esports, organiser of the Riot Games esports circuit, for the 2023 League of Legends World Championships being held in Seoul and Busan (South Korea) from 10/10 to 19/11/2023, announced the German car manufacturer on 09/10/2023. To mark the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 302800
• Published on 11/10/23 at 17:10
©  SAFF
Saudi Arabia/SAFF: Lay's (PepsiCo), title sponsor of the women's first division (2023-2026)

Lay's, a crisps brand belonging to the American group PepsiCo, has become a strategic partner of the Saudi Arabian Football Federation (SAFF) for three seasons (2023-2026), announced the body on 10/10/2023. The agreement was negotiated by Al-Wasail SMC, the Federation's commercial agency since…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 302865
• Published on 11/10/23 at 17:00
©  Arsenal FC
Arsenal FC: Hotels.com, official partner of the men's & women's teams from 2023-24

Hotels.com, an online hotel booking platform owned by Expedia Group, has become an official partner (2nd level) of Arsenal FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced the club on 11/10/2023. The agreement covers the men's and women's (Barclays Women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 302866
• Published on 11/10/23 at 16:45
©  Puma
CONMEBOL: Puma sponsor & ball supplier for all competitions for 3 years (2024-2026)

German equipment manufacturer Puma has become an official partner of CONMEBOL for "all club and national team matches" organised by the body, announced the latter on 11/10/2023. The agreement will run for three years (2024-2026). As part of the agreement, the German brand will "be sponsoring…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 302847
• Published on 11/10/23 at 16:35
©  Eredivisie
Eredivisie: ESPN extends media rights in the Netherlands for the 2025-2030 cycle (€750m)

The pay-TV group ESPN (The Walt Disney Company) has extended its Eredivisie media rights in the Netherlands for the 2025-2030 cycle (five seasons), announced the Dutch professional league on 10/10/2023. The deal is worth a total of €750m, including a €70m signing bonus, or €136m per season…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 302846
• Published on 11/10/23 at 16:00
©  UEFA / Getty Images - K. Skeie
Euro 2032: "Italy & Turkey have joined forces to host the best Euros ever organised" (FIGC/TFF)

"We would like to express our gratitude to UEFA for honouring us with the role of hosting Euro 2032 as two countries that share in Mediterranean culture. The Italian and Turkish Federations have joined forces intending to host the best Euros ever organised, forming new friendships and leaving a…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Legal, …
• Article # 302834
• Published on 11/10/23 at 15:20