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©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 332878
• Published on 19/07/24 at 11:30
©  Fortuna Düsseldorf
Fortuna Düsseldorf: continuation of free stadium admission policy for 4 matches in 2024-25

Fortuna Düsseldorf (2.Bundesliga) is continuing in 2024-25 its strategic orientation entitled "Fortuna für alle" (Fortuna for all) launched in 2023-24, which includes a policy of free admission to the Merkur Spiel-Arena (54,600 capacity, Düsseldorf, GER), announced the club on 18/07/2024. Four…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Social Responsibility, …
• Article # 332872
• Published on 19/07/24 at 10:40
©  CIO
Paris 2024: IOC Refugee Olympic Team welcomed in Bayeux, Calvados (FRA)

The IOC Refugee Olympic Team, made up of athletes, coaches and operational staff, arrived in France and gathered in Bayeux (Calvados), Normandy, for a welcome event organised by the towns of Bayeux and Caen, according to the International Olympic Committee on 18/07/2024. The team is made up of…
Domain(s): Public Authorities & Regulations
• Category(ies): Geopolitics, Authorities, Game - pitch, …
• Article # 332866
• Published on 19/07/24 at 10:00
©  Angel City
NWSL: Angel City valued at $250m following its acquisition by B. Iger (Walt Disney Company) & W. Bay

Journalist Willow Bay and her husband Bob Iger, CEO of The Walt Disney Company, have reached a definitive agreement to purchase the NWSL franchise of Angel City FC, according to the Los Angeles club on 17/07/2024. The deal values ACFC at $250m (€229m), "the highest valuation ever for a women's…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Investment - Shareholding
• Article # 332847
• Published on 19/07/24 at 09:20
©  FIFA
FIFA: On Location (USA) official hospitality provider for the 2026 World Cup

On Location has been appointed as the official hospitality provider for the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) following a call for tenders issued by FIFA in September 2023, announced the American company on 18/07/2024. The service…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Authorities, Marketing - Communication, …
• Article # 332842
• Published on 19/07/24 at 08:40
©  FL
LFP: Caliente TV to broadcast Ligue 1 & Ligue 2 in Mexico, Central & Latin America (2024-2027)

The Mexican platform Caliente TV has acquired the exclusive broadcasting rights to the Ligue 1 McDonald's in Mexico, Central America and Latin America (excluding Brazil) for the 2024-2027 cycle from LFP Media, announced the LFP on 18/07/2024. The agreement also includes Ligue 2 BKT and the Trophée…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 332830
• Published on 18/07/24 at 17:25
©  RFEF
Euro 2024: victory for Spain, successful hosting by Germany & satisfaction for UEFA

UEFA Euro 2024 ended with Spain beating England 2-1 in the final at the Olympiastadion (70,000 capacity) in Berlin (GER) on Sunday 14/07/2024. The men's competition saw "La Roja" win 11 months after the Spanish women's team at the Women's World Cup 2023, co-hosted by Australia and New…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Ticketing, Authorities, …
• Article # 332824
• Published on 18/07/24 at 17:07
©  D.R.
Euro 2024: "A €20m budget to host the competition in Düsseldorf" (Thomas Neuhäuser)

"The City of Düsseldorf's budget for hosting Euro 2024 is around about €20m, for all the city operations, to manage the fan zones, mobility, security, volunteers, etc. We also have a separate budget for the cultural programme related to the tournament," said Thomas Neuhäuser, project manager of…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Finance, Marketing - Communication, …
• Article # 332819
• Published on 18/07/24 at 16:35
©  WNBA
USA: WNBA TV rights to be sold to ESPN, NBC & Amazon for $200m/year from 2025 (press)

The American broadcasting groups NBCUniversal, ESPN (The Walt Disney Company) and the e-commerce group Amazon are reportedly close to acquiring the TV rights to the WNBA in the United States from 2025, according to US media outlet The Athletic on 17/07/2024. The deal, estimated to be worth…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 332792
• Published on 18/07/24 at 15:00
©  LinkedIn
DAZN: "2024 will be the first year in which we are profitable" (Shay Segev)

"DAZN is positioned for long-term success, we are in the final phase of a first step. We are focusing on three pillars: the key markets where we need to maximise our potential, the fight against piracy and the integration of social content. We want to make the most of our digital nature…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Marketing - Communication
• Article # 332755
• Published on 18/07/24 at 13:40