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©  D.R.
IOC: Alibaba (e-commerce, CHN) official partner of the Athlete365 Business Accelerator

Alibaba Group has extended its partnership with the IOC to become "the first global partner" of the body ("Top" marketing programme) to support the fourth edition of the Athlete365 Business Accelerator programme, announced the Chinese e-commerce group on 31/07/2024. The Athlete365 Business…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 334063
• Published on 31/07/24 at 14:10
©  Olympique de Marseille
Olympique de Marseille: D'Or et de Platine (record label) extends as a sleeve sponsor for 2024-25

D'Or et de Platine, a French record label created by Marseille rapper JuL, has extended its sponsorship of Olympique de Marseille (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 30/07/2024. The agreement covers the men's and women's (Seconde Ligue) teams. The label, which has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 333918
• Published on 30/07/24 at 14:30
©  AS Monaco FC
Ligue 1 McDonald's: FOM Industrie (industrial machinery) shorts sponsor of AS Monaco FC in 2024-25

Monegasque industrial machinery manufacturer FOM Industrie has become a shorts sponsor of AS Monaco FC (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 30/07/2024. The company has the status of premium partner, the second level in the club's sponsorship hierarchy, and as such…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 333913
• Published on 30/07/24 at 13:40
©  Real Madrid CF
LALIGA EA Sports: Orange (telecoms) regional partner of Real Madrid CF for three seasons (2024-2027)

French telecommunications operator Orange has become a "regional partner" (4th level) of Real Madrid CF (LALIGA EA Sports) for three seasons, over the 2024-2027 cycle, announced the Spanish club on 29/07/2024. As part of the agreement, the French group will become the "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333850
• Published on 30/07/24 at 08:40
©  MCFC
Manchester City FC: Betway (sports betting), official global betting partner from the 2024-25 season

Betway, a sports betting operator based in Guernsey and Malta owned by Super Group, has become the "official global betting partner" (first level) of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2024-25 season, announced the club on 26/07/2024. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 333829
• Published on 29/07/24 at 15:55
©  Real Madrid CF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 333794
• Published on 29/07/24 at 13:10
©  D.R.
Weekly News Extra (22-26/07/2024)

• Kylian Mbappé (FRA, Real Madrid CF) has been appointed ambassador for the Accor hotel group, which will be promoting the operations of the "Inspired by KM" association, of which the footballer is president. • Sevilla FC (LALIGA EA Sports) posted a record 80,000 visitors for its Stadium Tour in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 333690
• Published on 26/07/24 at 16:25
©  Real Betis Balompié
Real Betis Balompié: Gree (air conditioning) succeeds Finetwork as main shirt sponsor (2024-2027)

Gree, an air conditioning brand owned by the Chinese group Gree Electric Appliances, has become the main shirt sponsor of Real Betis Balompié (LALIGA EA Sports) and its futsal team for three seasons (2024-2027), announced the Andalusian club on 26/07/2024. Gree has also become an official sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 333669
• Published on 26/07/24 at 15:50
©  D.R.
Sports betting: English football authorities adopt a "code of conduct" from 2024-25

"The Premier League, EFL, The Football Association and Women's Super League have formally agreed to adopt a new code of conduct for gambling related agreements in football," announced the four English football authorities in a joint statement on 24/07/2024. This code of conduct, which concerns…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Authorities, …
• Article # 333648
• Published on 26/07/24 at 13:00
©  Atalanta BC
Atalanta BC: Lete (water) main shirt sponsor; RadiciGroup (chemicals) sleeve sponsor for UEFA Cups

Lete, an Italian mineral water brand, has become the main shirt sponsor (first level) of Atalanta BC (Serie A Enilive) for three seasons from 2024-25 until 2026-27, announced the Bergamo-based club on 25/07/2024. "The newly appointed main sponsor of the Bergamo club will stand by the Nerazzurri…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 333565
• Published on 25/07/24 at 17:20