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©  D.R.
SporTech: "Our companies will become a safe haven for financiers after Paris 2024" (J. D'Arrigo)

"SporTech will become a safe haven after the Paris 2024 Olympic and Paralympic Games. Our companies have shared values linked to sport, with rules, respect, gender diversity and openness, not to mention the sport-health dimension. Financiers will be coming to us more and more. The recent arrival…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International development, Digital, …
• Article # 332509
• Published on 17/07/24 at 09:20
©  Audi
Formula 1: BP (petrol) Audi's first partner for its entry into F1 in 2026

British oil and gas producer BP is to become the exclusive sponsor and technical partner of Audi Formula 1 Team as it enters Formula 1 for the 2026 season, announced the German car manufacturer on 16/07/2024. • The brand is the first to commit to the team, whose entry into F1 was made official…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 332446
• Published on 16/07/24 at 17:10
©  UEFA
Euro 2024: 186 brands generated €145.9m via adverts on TF1 & M6 in France during the competition

186 brands generated €145.9m through the broadcast of advertising spots on the advertising screens framing the broadcasts (before, during and after the matches) of the 25 Euro 2024 matches (from 14/06 to 14/07/2024) shown on TF1 and M6 in France, according to data published by the consulting firm…
Domain(s): Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Media, Sponsors - Partners
• Article # 332360
• Published on 16/07/24 at 13:00
©  D.R.
Weekly News Extra (08-12/07/2024)

• The Italian brand CP Company has become the official "fashionwear partner" of Manchester City FC (Premier League) as part of a "multi-year agreement" from the 2024-25 season. • Manchester United FC (Premier League) is offering its 2024-25 home shirt for sale on Roblox (metaverse). • The…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 332059
• Published on 12/07/24 at 17:30
©  Como 1907
Serie A Enilive: Uber, main shirt sponsor of promoted side Como 1907 for 3 seasons (2024-2027)

The American ride-hailing app Uber has become the main shirt sponsor of Como 1907 for three seasons (2024-2027), announced the club (promoted to the Serie A Enilive at the end of the 2023-24 season) on 12/07/2024. In addition to appearing on the front of the Lombard club's shirts, the brand has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 332028
• Published on 12/07/24 at 12:00
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 331995
• Published on 12/07/24 at 11:00
©  LALIGA
Spain: Uber Eats (food delivery) official sponsor of LALIGA for three seasons (2024-2027)

Uber Eats, a food delivery application, has become an official sponsor (2nd level) of LALIGA for three seasons (2024-2027), announced the governing body on 11/07/2024. • As part of the agreement, the app will become the presentation partner for the "Delivery of the Day", a weekly prize awarded…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331945
• Published on 11/07/24 at 15:35
©  FC Inter Milan
FC Inter Milan: Qatar Airways (airline) training kit partner in 2024-25

Qatari airline Qatar Airways has extended its partnership with FC Inter Milan (Serie A Enilive) to become the club's training kit partner for the 2024-25 season, announced the club on 11/07/2024. This extended deal also covers the Milanese club's women's (Serie A Femminile eBay) and youth teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331931
• Published on 11/07/24 at 15:00
©  Club Atlético de Madrid
LALIGA EA Sports: Kraken (crypto trading) sleeve sponsor of Club Atlético de Madrid from 2024-25

Kraken, a cryptocurrency trading platform, has become the sleeve sponsor of Club Atlético de Madrid (LALIGA EA Sports) from the 2024-25 season, announced the club on 10/07/2024. The agreement also covers the club's women's team (Liga F). Kraken has the status of "official partner", the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331913
• Published on 11/07/24 at 13:35
©  Samsung
Paris 2024: Samsung & Louis Vuitton to give themselves visibility on the podiums at the Olympics

Samsung Electronics has activated its partnership with the IOC and is offering nearly 17,000 athletes taking part in the Paris 2024 Olympic Games the Galaxy Z Flip6 "Olympic Edition smartphones powered by Galaxy AI" range ahead of its official launch, announced the South Korean electronics group…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Olympics
• Article # 331899
• Published on 11/07/24 at 12:45