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Nike: turnover stable at €47.47bn & a net profit of €5.26bn (+11.7%) in 2023-24

The Nike group posted a turnover of $51.36bn (€47.47bn) during the 2023-24 financial year (from 01/06/2023 to 31/05/2024), an increase of $145m (+0.3%, on a currency-neutral basis) compared with 2022-23, announced the American equipment manufacturer on 27/06/2024. The Nike brand accounts for…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance, …
• Article # 331780
• Published on 10/07/24 at 15:40
©  OGC Nice
Ligue 1 McDonald's: Actual (HR) named pocket sponsor of OGC Nice for three seasons (2024-2027)

Actual, an independent group specialised in employment and temporary work agencies, has become a premium partner (2nd level) and pocket sponsor of OGC Nice (Ligue 1 McDonald's) for three seasons, i.e. over the 2024-2027 cycle, announced the club on 10/07/2024. As well as appearing on OGC Nice's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331746
• Published on 10/07/24 at 13:40
©  SSC Napoli
Serie A Enilive: Coca-Cola (beverages) training kit sponsor of SSC Napoli for 2024-25

The Coca-Cola Company, an American drinks manufacturer, has extended its partnership with SSC Napoli (Serie A Enilive) to become a training kit sponsor for the 2024-25 season, announced the club on 08/07/2024. The brand, which is one of the Italian club's global partners (3rd level), has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331527
• Published on 09/07/24 at 14:30
©  Chelsea FC
Premier League: Ascott "official global hotels partner" of Chelsea FC from 2024-25

The Ascott Limited (Ascott), the lodging business unit of the Singapore-based global asset manager CapitaLand Investment Limited, has become the "official global hotels partner" (2nd level) of Chelsea FC (Premier League), announced the London (ENG) club on 08/07/2024. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, International development, …
• Article # 331495
• Published on 09/07/24 at 13:40
©  Udinese Calcio
Serie A Enilive: Banca 360 FVG (bank) co-sponsor of Udinese Calcio for two seasons (2024-2026)

Banca 360 FVG, an Italian cooperative credit bank, has become co-sponsor (2nd level) of Udinese Calcio (Serie A Enilive) for a "two-year period" from 2024 to 2026, announced the club on 04/07/2024. The brand will appear on the front of the club's shirt alongside its main shirt sponsor Io sono…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 331423
• Published on 09/07/24 at 13:00
©  Como 1907
Serie A Enilive: adidas succeeds Erreà as equipment supplier of promoted side Como 1907 from 2024-25

German brand adidas is to become the official equipment supplier of Como 1907 under a "multi-year agreement" from the 2024-25 season, announced the club (promoted to the Serie A Enilive at the end of the 2023-24 season), on 08/07/2024. The agreement "will see Como extend its own retail…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 331454
• Published on 08/07/24 at 16:35
©  AC Milan
Serie A Enilive: Boomerang (sports betting) official regional partner of AC Milan in Europe

Boomerang, a global sports betting company, has become an "official regional betting partner" of AC Milan (Serie A Enilive) in Europe from the 2024-25 season, announced the Italian club on 04/07/2024. Boomerang has the status of "regional partner" the fifth level in AC Milan's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 331410
• Published on 08/07/24 at 16:00
©  Leicester City FC
Premier League: BC.Games (gaming platform) main shirt sponsor of Leicester City FC from 2024-25

Online cryptocurrency gaming platform BC.Games has become the main shirt sponsor of Leicester City FC as part of a "multi-year partnership" from the 2024-25 season, announced the club (promoted to the Premier League after the 2023-24 season) on 05/07/2024. The agreement, "one of the most…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331324
• Published on 08/07/24 at 11:30
©  D.R.
Weekly News Extra (01-05/07/2024)

• Lawnmower manufacturer Husqvarna has become a global partner (2nd level) of Liverpool FC (Premier League) as part of a "multi-year" agreement from the 2024-25 season. • Dutch public broadcaster NOS has acquired the Dutch broadcasting rights for Euro 2028. • The new rule introduced by UEFA for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 331235
• Published on 05/07/24 at 16:50
©  Real Betis Balompié
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 331228
• Published on 05/07/24 at 16:30