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©  D.R.
Weekly News Extra (27-31/05/2024)

• "FIFA wishes to clarify the context and substance of a ‘meeting’ between FIFA staff members and individuals from the Union of European Clubs (UEC) last week. This exchange was in no way a formal engagement of any official standing. FIFA regrets and rejects any indication that it was anything…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 326688
• Published on 31/05/24 at 17:10
©  Borussia Dortmund
Bundesliga: Rheinmetall (military armaments) "champion partner" of Borussia Dortmund (2024-2027)

Rheinmetall, a German military armaments group, has become a "champions partner" (2nd level) of Borussia Dortmund (Bundesliga) for three seasons (2024-2027), announced the German club on 29/05/2024. "The partnership has a term of three years and includes the use of wide-reaching advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Geopolitics, Marketing - Communication
• Article # 326703
• Published on 31/05/24 at 13:00
©  AFC Ajax
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 326686
• Published on 31/05/24 at 11:00
©  Land Rover
Wimbledon: Range Rover to replace Jaguar as the official vehicle promoted by Jaguar Land Rover

Jaguar Land Rover, the British car manufacturer owned by the Indian group Tata Motors, has extended its partnership with the All England Lawn Tennis Club (AELTC) and will promote its Range Rover SUV model (from the Land Rover brand) as an official partner of Wimbledon from 2024, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 326644
• Published on 31/05/24 at 10:00
©  D.R.
Sky Bet Championship: Red Bull minority shareholder and main shirt sponsor of Leeds United FC

Red Bull, an Austrian group specialised in the production and marketing of energy drinks, is to become a minority shareholder and the main shirt sponsor of Leeds United FC (Sky Bet Championship) from the 2024-25 season, announced the club on 30/05/2024. "Leeds United will feature Red Bull…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Legal, …
• Article # 326587
• Published on 30/05/24 at 15:00
©  Athletic Club Bilbao
Athletic Club Bilbao: Digi (telecoms) extends as back shirt sponsor for two seasons (2024-2026)

The Romanian telecommunications operator Digi has extended as back shirt sponsor of Athletic Club Bilbao (LALIGA EA Sports) for an additional two seasons (2024-2026), announced the club on 29/05/2024. The agreement also covers the club's women's team (Liga F). Digi will continue to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 326558
• Published on 30/05/24 at 13:00
©  Aston Villa FC
Premier League: Trade Nation (trading) extends as sleeve sponsor of Aston Villa FC until 2025-26

Trade Nation, a British company specialised in trading, has extended as sleeve sponsor of Aston Villa FC (Premier League) for an additional two seasons (2024-2027), announced the club on 28/05/2024. The agreement also covers the club's women's team (Barclays Women's Super League). Trade Nation…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 326490
• Published on 30/05/24 at 10:00
©  AS Monaco FC
Ligue 1 Uber Eats: Bang & Olufsen (audio) extends as back shirt sponsor of AS Monaco (2024-2026)

Bang & Olufsen, a Danish manufacturer of audiovisual equipment, has extended as a premium partner and back shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) for an additional two seasons (2024-2026), announced the club on 29/05/2024. Bang & Olufsen will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 326464
• Published on 29/05/24 at 17:00
©  D.R.
LALIGA EA Sports: Etihad Airways (airline), main shirt sponsor of Girona FC for 2024-2027 (€2m/year)

Etihad Airways, the national airline of the United Arab Emirates, has become the main shirt sponsor of Girona FC (LALIGA EA Sports) for three seasons (2024-2027), announced the Spanish club on 27/05/2024. The agreement is worth an estimated €2m per season, twice the amount paid by Gosbi (animal…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, International development, …
• Article # 326364
• Published on 29/05/24 at 12:00
©  AS Monaco FC
Ligue 1 Uber Eats: Triangle Intérim (HR) extends as shoulder sponsor of AS Monaco (2024-2027)

Triangle Interim, a French company specialised in human resources, has extended as a premium partner and shoulder sponsor of AS Monaco FC (Ligue 1 Uber Eats) for an additional three seasons (2024-2027), announced the club on 28/05/2024. Triangle Intérim will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 326303
• Published on 29/05/24 at 10:00