Sponsors & Partners: archives May, 2024 (page 3/5)

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©  D.R.

Weekly News Extra (13-17/05/2024)

• The Allianz Arena (75,000 capacity) home of FC Bayern Munich (Bundesliga) will host the NFL regular season game between the New York Giants and the Carolina Panthers on 10/11/2024. • Former England international David Beckham (England) has become an ambassador for Boss (fragrances and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 325229
• Published on
©  FIGC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 325220
• Published on
©  Panini

France/Image rights: UNFP & Panini vindicated, but ordered to compensate 4 players

"The UNFP welcomes the decisions handed down by the Paris Court of First Instance on 15/05/2024 which, as the Aix-en-Provence Court of Appeal had already done in its "Moulin à huile" ruling in 2004, confirm that it is perfectly entitled to exploit the collective image rights of professional…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Judicial, Legal, …
• Article # 325178
• Published on
©  AS Monaco

AS Monaco: Roche Bobois (furniture) extends as an official partner until 2024-25

Roche Bobois, a high-end French home furnishings and decoration brand, has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) until 2024-25, announced the club on 16/05/2024. The brand has been a partner of the club since the 2023-24 season. The collaboration continues to take shape…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 325105
• Published on
©  DFB

Germany/DFB: Volkswagen (car manufacturer) extends as a major partner for 4 years (2024-2028)

German car manufacturer Volkswagen has extended its partnership with the Deutscher Fussball Bund (DFB) for an additional four years (2024-2028), announced the DFB on 15/05/2024. The brand has been a partner of the German national teams since 01/07/2019. The partnership, which covers all of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 325074
• Published on
©  Atalanta BC

Atalanta BC: Paramount+ (VoD) main shirt sponsor for the finals of the Europa League & Coppa Italia

Paramount+, the video-on-demand service from the American media conglomerate Paramount Global, has become the main shirt sponsor of Atalanta BC (Serie A TIM) for the 2023-24 Coppa Italia Frecciarossa final (versus Juventus FC on 15/05/2024) and the 2023-24 Europa League final (versus Bayer 04…
Domain(s): Sponsors & Partners, Media
• Category(ies): Clubs, Marketing - Communication, Media, …
• Article # 324843
• Published on
©  DFB

Germany/DFB: Klarna (payment solutions), partner of the men's national team until 2026

Klarna, a Swedish payment solutions provider has become an official (2nd level) partner of the German men's national team until 2026, announced the Deutscher Fussball Bund on 14/05/2024. The agreement covers Euro 2024, organised in Germany from 14/06 to 14/07/2024, and the German national…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 324798
• Published on
©  AFA

Argentina: Betano (betting) title sponsor of the first division (Torneo Betano) from 2024

Betano, a sports betting operator owned by the Greek group Kaizen Gaming, has become the title sponsor of the Argentinian first division football championship from 2024, announced the Asociación del Fútbol Argentino (AFA) on 08/05/2024. The competition will be known as the "Torneo Betano". The…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 324639
• Published on
©  FFF / A. Mesa

FFF: equipment supplier contract "worth over €100m" per year renewed with Nike (P. Diallo)

"We have signed a historic contract worth over €100m. The FFF is one of the Federations with the largest equipment supplier contract in the world for the next ten years," declared Philippe Diallo, president of the Fédération Française de Football, to the daily newspaper Ouest France on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 324551
• Published on
©  1. FC Köln

Bundesliga: RheinEnergie (energy) extends as title sponsor of 1. FC Köln's stadium until 2029

RheinEnergie AG, a German energy supplier,  has extended its naming rights contract for 1. FC Köln's (Bundesliga) stadium for a further five seasons, from 2025 to 2029, announced the club on 07/05/2024. The 50,000-seat stadium will continue to be known as the "RheinEnergie…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 324497
• Published on