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©  Toyota
IOC: Toyota (car manufacturer) will not renew its partnership after the Paris 2024 Games (press)

The Japanese car manufacturer Toyota will not renew its global partnership with the Olympic and Paralympic Movement (IOC and IPC) when its current contract comes to an end after the Paris 2024 Olympic Games, according to the Japanese media Kyodo on 24/05/2024. In 2015, the Toyota-based group…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding
• Article # 326071
• Published on 28/05/24 at 16:00
©  FC Bayern Munich
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 326031
• Published on 27/05/24 at 13:00
©  Allied Sports
Lega Serie A: Allied Sports put in charge of developing the league's partnerships in North America

Lega Serie A's United States office has signed a partnership with Allied Sports in which the full-service agency has become an "official agency of record" and will "lead partnership development for the League in North America," announced the Italian League on 22/05/2024. "As part of Lega Serie…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, International development, …
• Article # 325929
• Published on 27/05/24 at 11:00
©  D.R.
Weekly News Extra (20-24/05/2024)

• The free streaming platform M6+ will be broadcasting live all the matches from the Kings World Cup (international seven-a-side football tournament), being held in Mexico from 26/05 to 08/06/2024. • Borussia Dortmund (Bundesliga) reached the milestone of 200,000 members in May 2024. In Germany…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 325908
• Published on 24/05/24 at 16:00
©  UEFA
UEFA: AXA "global partner" of Women's Euro 2025 & sponsor of the 2,500-strong volunteer programme

French insurer AXA has become a global partner of UEFA Women's Euro 2025, which will be contested by 16 teams in eight Swiss cities from 02 to 27/07/2025, announced UEFA on 24/05/2024. As part of the agreement, AXA will sponsor the competition's programme for 2,500 volunteers. The insurance…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 325884
• Published on 24/05/24 at 13:00
©  UEFA
UEFA: Hankook (tyres) renews as a partner of the Europa League & Conference League (2024-2027)

Hankook, a South Korean tyre manufacturer, has renewed its partnership with the Europa League and the Conference League for three seasons (2024-2027), announced UEFA on 23/05/2024. Through this agreement, the group will also promote its iON (for both competitions) and Laufenn (only in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 325818
• Published on 24/05/24 at 08:46
©  D.R.
esports: Contiental (tyres) official supplier to the French League of Legends (LFL) for 3 months

Continental France, a national subsidiary of the German tyre manufacturer, has become a partner of the French League of Legends (LFL) for its Summer Split 2024 (the "summer segment" which begins on 22/05), i.e. for a period of three months, announced Webedia, co-producer of the competition with…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Sponsors - Partners, …
• Article # 325622
• Published on 23/05/24 at 09:20
©  SponsorUnited
NBA: $1.5bn in sponsorship revenue generated in 2023-24, up 7% (SponsorUnited study)

The National Basketball Association (NBA) and its franchises generated $1.5bn (€1.38bn) in sponsorship revenue over the 2023-24 regular season, up 7% ($1.4bn) on 2022-23 and 77% on 2020-21 ($850m), according to a study by the US agency SponsorUnited published on 21/05/2023. "This growth in…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Sponsors - Partners
• Article # 325618
• Published on 23/05/24 at 08:40
©  PIF
Women's tennis: after the ATP, the Public Investment Fund (KSA) joins forces with the WTA from 2024

The Public Investment Fund (PIF) of Saudi Arabia has become a global partner (2nd level) of the Women’s Tennis Association from 2024 as part of a multi-year agreement, announced the WTA on 20/05/2024. As part of this agreement, the PIF becomes the first ever partner of the "PIF WTA" rankings…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 325405
• Published on 21/05/24 at 15:50
©  Aston Villa FC
Aston Villa FC: adidas to succeed Castore as equipment supplier from 2024-25

The German brand adidas is to become the official equipment supplier of Aston Villa FC (Premier League) as part of a "multi-year partnership" from the 2024-25 season, announced the club on 20/05/2024. The German equipment manufacturer succeeds the British brand Castore, which signed a contract…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 325342
• Published on 21/05/24 at 13:00