Sponsors & Partners: archives May, 2024 (page 4/5)

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©  D.R.

Weekly News Extra (06-10/05/2024)

• LALIGA, the Spanish National Police Sports Office, the RFEF and the Spanish Association of Football Teams Physicians (AEMEF) have come together to "examine incidents that take place in professional football stadiums, especially those affecting the public, and their impact on the running of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 324403
• Published on
©  ALL

Activation: ALL (Accor) promotes its broadcast channel on Instagram for Paris SG-Toulouse FC

Accor, via its lifestyle programme ALL (Accor Live Limitless), is promoting its broadcast channel on Instagram for the match between Paris Saint-Germain and Toulouse FC (Matchday 33 of the 2023-24 Ligue 1 Uber Eats season, Sunday 12/05/2024), announced the French hotel group on 06/05/2024. The…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 324384
• Published on
©  AC Milan

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 324382
• Published on
©  Qatar Airways

MotoGP: Qatar Airways named official airline for three years (2024-2026)

Qatari airline Qatar Airways has become an official (1st level) sponsor of the MotoGP circuit under a three-year agreement from the 2024 season, spanning the 2024-2026 cycle, announced the brand and Dorna Sports, the company which holds the commercial and TV rights to MotoGP, ahead of the Michelin…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 324368
• Published on

Premier League: a multi-year agreement with Fanatics (licensed products) from 2025-26

Fanatics, an American manufacturer and distributor of licensed sports products, has entered into a "multi-year agreement" with the Premier League from June 2025, announced the English league on 05/05/2024. Under the terms of this partnership, the American brand "will become the exclusive…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 324376
• Published on
©  @David Atlan

Nike: "Victory Mode" tour with Kylian Mbappé to encourage young people to take up sport

Equipment manufacturer Nike, French international player Kylian Mbappé (Paris Saint-Germain) and his charity IBKM have joined forces to launch the "Victory Mode" tour, the aim of which is to give "young people across Île-de-France the opportunity to discover new sports and participate in inspiring…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication, …
• Article # 324329
• Published on
©  FC Bayern Munich

FC Bayern Munich: Allianz sleeve sponsor for 2024-25 with a QR code displayed on the home shirt

Allianz, a German insurance company, is stepping up its partnership with FC Bayern Munich (Bundesliga) and has become a sleeve sponsor for the 2024-25 season, announced the German club on 06/05/2024. The German brand, which has been a partner of Bayern since 2000, has lent its name to the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 324182
• Published on
©  Club Atlético de Madrid

LALIGA EA Sports: ComAve (e-commerce) shorts sponsor of Club Atlético de Madrid from 2024-25

ComAve, a Luxembourg-based e-commerce platform, has become a shorts sponsor of Club Atlético de Madrid (LALIGA EA Sports) from the 2024-25 season, announced the club on 06/05/2024. "The ground-breaking company will be seeking to deliver new innovative solutions to our fans, making us the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 324134
• Published on
©  FIGC

Italy/FIGC: Gillette (shaving) extends its partnership to the men's team for Euro 2024

Gillette, an American company specialised in shaving and hygiene products and part of the Procter & Gamble group, which has been an "official partner" of the Italian women's national team since 2023, has extended its partnership with the Federazione Italiana Giuoco Calcio to the men's team for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 324100
• Published on
©  NBA

Basketball: Tissot (watchmaker) "presenting partner" of the NBA Paris Games 2025 (Spurs-Pacers)

Swiss watchmaker Tissot has become the "presentation partner" of the NBA Paris Games 2025, announced the National Basketball Association on 02/05/2024. Tissot has been an official partner of the NBA since 2015 and is listed as the official timekeeper and official watch of the North American…
Domain(s): Sponsors & Partners
• Category(ies): International development, Authorities, Marketing - Communication, …
• Article # 324003
• Published on