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©  Liverpool FC
Premier League: Strauss (workwear) official partner of Liverpool FC from 2024-25

Strauss, a German manufacturer of workwear and protective equipment, has become the "official workwear partner" of Liverpool FC (Premier League) as part of a "multi-year" deal that is "the first of its kind in the Premier League," announced the Merseyside club on 22/07/2024. "Beginning with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333089
• Published on 22/07/24 at 14:30
©  D.R.
UEFA/Women's football: Two Circles exclusive sponsorship & media sales agency for 2025-2030

British market research company Two Circles has become the exclusive sponsorship agency for UEFA's women's football competitions over the 2025-2030 cycle (five seasons), announced the two entities on 19/07/2024. The agency, which was already in charge of the sponsorship aspect of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Sponsors - Partners
• Article # 333083
• Published on 22/07/24 at 13:40
©  Tottenham Hotspur FC
Tottenham Hotspur FC: Kraken (crypto platform), sleeve sponsor from 2024-25

Kraken, a cryptocurrency trading platform, has become the sleeve sponsor of Tottenham Hotspur FC (Premier League) from the 2024-25 season, announced the club on 16/07/2024. The agreement also covers the club's women's team (Barclays Women's Super League). Neither the duration nor the value of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 333025
• Published on 22/07/24 at 10:40
©  D.R.
Weekly News Extra (15-19/07/2024)

• Cryptocurrency trading platform Kraken has become a sleeve sponsor of Tottenham Hotspur FC (Premier League) from 2024-25, 16/07/2024. • RC Lens (Ligue 1 McDonald's) posted a season ticket renewal rate of 99.6% for the 2024-25 season. The club had 29,000 season ticket holders in 2023-24, the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 332955
• Published on 19/07/24 at 16:35
©  Stade Rennais FC
Ligue 1 McDonald's: BWT (water treatment) shorts sponsor of Stade Rennais FC (2024-2027)

BWT (Best Water Technology), an Austrian company specialised in water treatment equipment, has become an official partner (2nd level) and shorts sponsor of Stade Rennais FC (Ligue 1 McDonald's) for three seasons, i.e. over the 2024-2027 cycle, announced the French club on 19/07/2024. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 332907
• Published on 19/07/24 at 14:30
©  UEFA
Euro 2024: victory for Spain, successful hosting by Germany & satisfaction for UEFA

UEFA Euro 2024 ended with Spain beating England 2-1 in the final at the Olympiastadion (70,000 capacity) in Berlin (GER) on Sunday 14/07/2024. This 17th edition of the competition, the second to be staged entirely in Germany (after the 1988 event in the Federal Republic of Germany), drew 2.67…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Public Authorities & Regulations, Essentials Media, Essentials Sponsors & Partners, …
• Article # 332827
• Published on 19/07/24 at 13:40
©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 332878
• Published on 19/07/24 at 11:30
©  FIFA
FIFA: On Location (USA) official hospitality provider for the 2026 World Cup

On Location has been appointed as the official hospitality provider for the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) following a call for tenders issued by FIFA in September 2023, announced the American company on 18/07/2024. The service…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Authorities, Marketing - Communication, …
• Article # 332842
• Published on 19/07/24 at 08:40
©  RFEF
Euro 2024: victory for Spain, successful hosting by Germany & satisfaction for UEFA

UEFA Euro 2024 ended with Spain beating England 2-1 in the final at the Olympiastadion (70,000 capacity) in Berlin (GER) on Sunday 14/07/2024. The men's competition saw "La Roja" win 11 months after the Spanish women's team at the Women's World Cup 2023, co-hosted by Australia and New…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Ticketing, Authorities, …
• Article # 332824
• Published on 18/07/24 at 17:07
©  AC Monza
Serie A Enilive: Motorola (telecoms) extends as main shirt sponsor AC Monza for 2024-25

Motorola Italia, the national subsidiary of the telecommunications company owned by the Chinese group Lenovo, is to continue as the main shirt sponsor of AC Monza (Serie A Enilive) for the 2024-25 season, announced the club on 16/07/2024. The brand, which benefits from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 332716
• Published on 18/07/24 at 10:00