Sponsors & Partners: archives July, 2024 (page 6/7)

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©  NTF

News Tank Football: elections, appointments, promotions & departures in June 2024

• Pierre Dreossi, sporting director of FC Metz (relegated to Ligue 2 BKT at the end of the 2023-24 season) since June 2022, has been appointed managing director of RC Lens (Ligue 1), while Benjamin Parrot, director of communications and marketing, has been promoted to deputy managing director…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 331052
• Published on
©  D.R.

Rugby: Fanatics named retail & merchandising partner of New Zealand Rugby for 2024-2029

Fanatics, a licensed manufacturer and distributor of sports products, is to become New Zealand Rugby's "omnichannel retail and merchandising partner" from 2024 until the conclusion of the 2029 Women's World Cup in Australia, announced the two parties on 02/07/2024. Under the terms of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing, Sponsors - Partners
• Article # 330874
• Published on
©  OGC Nice

Ligue 1 McDonald's: Cala 1789 (clothing) official tailor of OGC Nice (2024-2026)

Nice-based ready-to-wear brand Cala 1789 has become the official tailor of OGC Nice (Ligue 1 McDonald's) for two seasons, i.e. the 2024-2026 cycle, announced the club on 03/07/2024. The brand has the status of official supplier, i.e. the fifth level in the Nice club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 330855
• Published on
©  AS Saint-Étienne

AS Saint-Étienne: Kelyps Interim (HR) extends as main shirt sponsor for 2024-25

French temporary employment agency Kelyps Intérim has extended as the main shirt sponsor of AS Saint-Étienne (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 02/07/2024. The brand will also appear on the back of the women's team kit (Arkema Première Ligue) during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 330775
• Published on
©  AS Monaco FC

AS Monaco FC: APM Monaco (jewellery) extends as main shirt sponsor (2024-2026)

APM Monaco, a Monegasque jewellery brand based in Hong Kong, has extended as the main shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for an additional two seasons, i.e. the 2024-2026 cycle, announced the club on 02/07/2024. APM Monaco has the status of major partner, the highest level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330715
• Published on
©  LFP

LFP: the French men's first division to be called "Ligue 1 McDonald's" over the 2024-2027 cycle

"Ligue 1 McDonald's" is the new name of the French men's first division on the Ligue de Football Professionnel's official website and social media channels since 02/07/2024. This change is part of the agreement signed between the LFP and the French subsidiary of the American fast-food chain…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 330700
• Published on
©  RCD Espanyol

RCD Espanyol: stadium naming agreement with Stage Front (2023-2028) terminated for "non-payment"

RCD Espanyol "have initiated legal action against Stage Front for non-payment and breach of contract, and have terminated the naming rights agreement for the club's stadium," announced the club, which was promoted to the LALIGA EA Sports for the 2024-25 season on 01/07/2024. In March 2023, the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 330665
• Published on
©  FC Barcelona

LALIGA EA Sports: 1xBet (betting) extends as global partner of FC Barcelona until 2028-29

1xBet, a Cyprus-based sports betting operator, has extended as a global partner of FC Barcelona (LALIGA EA Sports) for an additional five seasons, i.e. over the 2024-2029 cycle, announced the club on 01/07/2024. The bookmaker, which has been a partner of the Catalan club since the 2019-20…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 330540
• Published on
©  FC Inter Milan

FC Inter Milan: Betsson Sport (entertainment) main shirt sponsor for 2024-2028 (€30m per year)

Betsson Sport, an online sports news platform owned by Swedish sports betting operator Betsson AB, has become the main shirt sponsor of FC Inter Milan (Serie A Enilive) for four seasons (2024-2028), announced the club on 01/07/2024. This is "the biggest shirt sponsorship deal in the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330509
• Published on
©  Swile

Ligue 1: Swile (fintech) main shirt sponsor of Montpellier Hérault SC for three seasons (2024-2027)

Swile, a French startup specialised in employee benefits management solutions, has become the main shirt sponsor of Montpellier Hérault Sport Club (Ligue 1) for three seasons (2024-2027), announced the club on 01/07/2024. As well as appearing on the front of the club's kit, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330460
• Published on