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©  D.R.
Serie A Enilive: Ford Pro (commercial vehicles) sleeve sponsor of AC Monza for 2024-25

Ford Pro, the American car manufacturer's commercial vehicle brand, has become a sleeve sponsor of AC Monza (Serie A Enilive) for the 2024-25 season, announced the club on 19/07/2024. Ford Pro and AC Monza will offer "activations on and off the pitch." In addition to shirt visibility, Ford Pro…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333156
• Published on 23/07/24 at 08:40
©  TdF
Tour de France 2024: 35% (€806,810) of ASO's prize money (€2.282m) won by UAE Team Emirates

UCI WorldTour cycling team UAE Team Emirates has be awarded €806,810 in prize money at the 2024 Tour de France, including €500,000 thanks to Slovenian rider Tadej Pogačar's overall victory, according to the prize money drawn up by race organiser Amaury Sport Organisation (ASO) and released on…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Sponsors - Partners
• Article # 333152
• Published on 22/07/24 at 16:40
©  Udinese Calcio
Udinese Calcio: 2024-25 season ticket prices between €250 and €825

Udinese Calcio (Serie A Enilive) have launched their season ticket campaign to attend all 19 of their league matches during the 2024-25 season at the Bluenergy Stadium (25,132 capacity, Udine, ITA), at prices ranging from €250 to €825 (excluding discounts and hospitality), on 18/07/2024. A…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 333110
• Published on 22/07/24 at 16:00
©  Manchester City FC
Premier League: Manchester City FC, first football club to launch a map on Fortnite (video game)

Manchester City FC (Premier League) has become the "first club" to launch a map on the video game Fortnite (Epic Games), announced the club on 20/07/2024. The experience, named "The Ladder" and accessible for free, is a competitive world in the club's colours. "Designed with support from Karta…
Domain(s): Clubs
• Category(ies): Digital, Game - pitch, Marketing - Communication, …
• Article # 333102
• Published on 22/07/24 at 15:20
©  Liverpool FC
Premier League: Strauss (workwear) official partner of Liverpool FC from 2024-25

Strauss, a German manufacturer of workwear and protective equipment, has become the "official workwear partner" of Liverpool FC (Premier League) as part of a "multi-year" deal that is "the first of its kind in the Premier League," announced the Merseyside club on 22/07/2024. "Beginning with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333089
• Published on 22/07/24 at 14:30
©  D.R.
UEFA/Women's football: Two Circles exclusive sponsorship & media sales agency for 2025-2030

British market research company Two Circles has become the exclusive sponsorship agency for UEFA's women's football competitions over the 2025-2030 cycle (five seasons), announced the two entities on 19/07/2024. The agency, which was already in charge of the sponsorship aspect of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Sponsors - Partners
• Article # 333083
• Published on 22/07/24 at 13:40
©  CIO
IOC: Olympic Solidarity budget increased to $650m (+10%) for the 2025-2028 cycle

The IOC executive board approved in Paris (FRA) on 20/07/2024, a 10% increase in the overall Olympic Solidarity budget for the 2025-2028 cycle, bringing the amount to a record $650m (€598m), "following a proposal by the Olympic Solidarity Commission" which met the previous day. "The support of…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Governance, Authorities, …
• Article # 333023
• Published on 22/07/24 at 13:00
©  Real Madrid CF
2030 World Cup: presentation of Spain's 11 stadiums, after Morocco's 6 & Portugal's 3

The Real Federacion Espanola de Futbol has presented the 11 Spanish stadiums selected as part of the joint bid by Spain, Morocco and Portugal, the only countries in the running to host the 2030 World Cup (second edition with 48 teams) on 19/07/2024. With the six Moroccan and three Portuguese…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Game - pitch, Stadiums
• Article # 333053
• Published on 22/07/24 at 11:30
©  Tottenham Hotspur FC
Tottenham Hotspur FC: Kraken (crypto platform), sleeve sponsor from 2024-25

Kraken, a cryptocurrency trading platform, has become the sleeve sponsor of Tottenham Hotspur FC (Premier League) from the 2024-25 season, announced the club on 16/07/2024. The agreement also covers the club's women's team (Barclays Women's Super League). Neither the duration nor the value of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 333025
• Published on 22/07/24 at 10:40
©  FP
Ligue 1 TV rights: "A video streaming platform is an essential tool" (F. Pesenti, Sportall)

"Ligue 1: in the burgeoning era of all-streaming, how much longer will right sholders be dependent on funding from traditional media?" asks François Pesenti, president of the supervisory board of the multi-sport streaming platform and OTT service provider Sportall, in an interview with News Tank…
Domain(s): Media
• Category(ies): Essentials Media, Finance, Governance, …
• Article # 333013
• Published on 22/07/24 at 10:05