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©  Como 1907
Serie A Enilive: adidas succeeds Erreà as equipment supplier of promoted side Como 1907 from 2024-25

German brand adidas is to become the official equipment supplier of Como 1907 under a "multi-year agreement" from the 2024-25 season, announced the club (promoted to the Serie A Enilive at the end of the 2023-24 season), on 08/07/2024. The agreement "will see Como extend its own retail…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 331454
• Published on 08/07/24 at 16:35
©  AC Milan
Serie A Enilive: Boomerang (sports betting) official regional partner of AC Milan in Europe

Boomerang, a global sports betting company, has become an "official regional betting partner" of AC Milan (Serie A Enilive) in Europe from the 2024-25 season, announced the Italian club on 04/07/2024. Boomerang has the status of "regional partner" the fifth level in AC Milan's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 331410
• Published on 08/07/24 at 16:00
©  Ministère des Sports d'Arabie saoudite
Saudi Arabia: 14 clubs included as part of a privatisation plan announced by the Ministry of Sport

14 football clubs in Saudi Arabia are involved in the second phase of an investment and privatisation project announced by the Ministry of Sports, in collaboration with the National Centre for Privatisation (NCP), according to the Saudi government on 03/07/2024. The initiative aims to "attain…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Investment - Shareholding
• Article # 331444
• Published on 08/07/24 at 15:35
©  SSC Napoli
SSC Napoli: club's new graphic identity based on "feeling of pride linked to being Napoli" unveiled

SSC Napoli (Serie A Enilive) have presented their new graphic identity, based on "the feeling of pride linked to 'being Napoli'," announced the club on 05/07/2024. The new look includes the club's logo: "The logo has been revamped with the traditional Napoleonic N now more minimalist and…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 331420
• Published on 08/07/24 at 15:20
©  UEFA Euro 2024 / X
Euro 2024: 13.6 million viewers for England - Switzerland on BBC One in the UK

England - Switzerland (1-1 after extra time, 5-3 on penalties), a Euro 2024 quarter-final, drew an average of 13.6 million viewers in the UK, with a peak of 16.8 million on the public TV channel BBC One, on Saturday 06/07/2024 (kick-off 18:00 CET, 17:00 GMT), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 331353
• Published on 08/07/24 at 14:30
©  D.R.
Germany/DFB: 2.27 million licence holders in 2023-24 & a 7.5% increase in number of players under 16

The number of active licence-holders in Germany reached 2.27 million in 2023-24, a slight increase on the figure for 2022-23 (2.25 million), according to the Deutscher Fussball Bund on 03/07/2024. "While the number of adult men playing organised football has fallen slightly (from 967,500 to…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Marketing - Communication
• Article # 331365
• Published on 08/07/24 at 13:40
©  UEFA Euro 2024 / X
Euro 2024: 26.13 million viewers for Spain - Germany on ARD & over 8.2 million on RTVE

The Euro 2024 quarter-final between Spain and Germany (2-1 after extra time) drew an average audience of 26.13 million viewers on the German public TV channel Das Erste (ARD) on Friday 05/07/2024 (kick-off at 18:00 CET), according to data from the audience measurement institute AGF. This figure…
Domain(s): Media
• Category(ies): Essentials Media, Media Audiences, Media
• Article # 331300
• Published on 08/07/24 at 13:00
©  Leicester City FC
Premier League: BC.Games (gaming platform) main shirt sponsor of Leicester City FC from 2024-25

Online cryptocurrency gaming platform BC.Games has become the main shirt sponsor of Leicester City FC as part of a "multi-year partnership" from the 2024-25 season, announced the club (promoted to the Premier League after the 2023-24 season) on 05/07/2024. The agreement, "one of the most…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331324
• Published on 08/07/24 at 11:30
©  Real Madrid CF
European Top 5: 319 million additional followers on social media for the 96 clubs in 2023-24

The 96 clubs in the European Top 5 (Ligue 1, Serie A TIM, Premier League, Bundesliga and LALIGA EA Sports) had a total of 2.7 billion followers on Instagram, Facebook, TikTok and X on 01/07/2024, 319.5 million more than on 01/08/2023, according to data compiled by News Tank Football. The clubs…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Social Networks
• Article # 331303
• Published on 08/07/24 at 10:40
©  UEFA
Euro 2024: between €18.75m and €20.25m from UEFA for the four semi-finalists

The four federations whose national teams have qualified for the semi-finals of Euro 2024 in Germany are guaranteed a minimum of €18.75m from UEFA, organisers of the competition. France take on Spain on Tuesday 09/07 (kick-off at 21:00 CET), while England face the Netherlands on Wednesday 10/07…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Finance, Authorities
• Article # 331296
• Published on 08/07/24 at 10:00