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©  Chelsea FC
Premier League: Linglong Tire (tyres, CHN) official partner of Chelsea FC from 2024-25

Linglong Tire, a tyre manufacturer, has become an official partner of Chelsea FC (Premier League) from 2024-25 as part of a multi-year deal, announced the club on 09/09/2024. The Chinese company, which also became Chelsea's "official global tyre partner", benefits from the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336961
• Published on 10/09/24 at 13:00
©  Equipe de France / X
2024-25 Nations League: 5.13 million viewers for France - Belgium on TF1 (audience share: 24.8%)

France - Belgium (2-0), on Matchday 2 of the 2024-25 Nations League (League A, Group 2), drew an average of 5.13 million viewers, with a peak of 6.2 million on the French private free-TV channel TF1 on Monday 09/09/2024 (kick-off at 20:45 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Media, Media Audiences, France
• Article # 336945
• Published on 10/09/24 at 12:00
©  OGC Nice
Ligue 1 McDonald's: a record 16,050 season ticket holders for OGC Nice in 2024-25

OGC Nice (Ligue 1 McDonald's) has set a record of 16,050 season ticket holders for its home games at the Allianz Riviera (Nice, FRA) during the 2024-25 season, announced the club on 09/09/2024, the day after the end of its season ticket campaign. The club had 16,032 annual ticket holders for…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Stadiums, …
• Article # 336948
• Published on 10/09/24 at 11:00
©  Séville FC
Sevilla FC: NFC technology introduced to ease entry for season ticket holders at the stadium

Sevilla FC (LALIGA EA Sports), in collaboration with LALIGA, have introduced NFC (Near Field Communication) technology for their season ticket holders to make it easier for them to enter the Estadio Ramón Sánchez-Pizjuán, according to the club on 06/09/2024. "By bringing their smartphone close…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Stadiums, …
• Article # 336913
• Published on 10/09/24 at 10:00
©  USTA
US Open 2024: a record attendance of 1.04 million spectators over 3 weeks (832,640 in the main draw)

1,048,669 spectators attended the 2024 US Open, "a record" (+9.5% on the 957,387 spectators in 2023), announced the USTA, organiser of the Grand Slam tournament, on 08/09/2024. It took place at the USTA Billie Jean King National Tennis Center (New York, USA) from 19 to 25/08 for the qualifying…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Ticketing, Stadiums
• Article # 336914
• Published on 10/09/24 at 09:00
©  Paris 2024 / X
2024 Paralympic Games: "Nearly 50 million viewers in France" on France TV

"Nearly 50 million French people (who watched at least 60 non-consecutive seconds) followed the Paralympic Games on France Télévisions," announced the public broadcasting group, the exclusive broadcaster of the event in France, on 09/09/2024. The group reached "66% of 15-24 year-old and 82% of…
Domain(s): Media
• Category(ies): Media, Media Audiences, Digital, …
• Article # 336882
• Published on 09/09/24 at 19:00
©  AC Milan
AC Milan: a co-branded lifestyle collection with the New York Yankees (MLB)

AC Milan (Serie A Enilive) and the New York Yankees (MLB) are launching a co-branded limited edition collection of outerwear, headwear and accessories, announced the italian club on 09/09/2024. "The collaboration furthers the connection between the Yankees and AC Milan's ownership group …
Domain(s): Clubs
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 336889
• Published on 09/09/24 at 18:00
©  DAZN
DAZN / France: promotional offer at €19.99 per month (down from €29.99) from 10 to 22/09/2024

OTT platform DAZN is launching a promotional offer in France from 10 to 22/09/2024 for a one-year commitment at €19.99 per month, 33% less than the launch offer (€29.99 per month with a one-year commitment), says Brice Daumin, CEO for France and Switzerland at DAZN, to AFP on 09/09/2024. The…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 336851
• Published on 09/09/24 at 17:00
©  NWSL
2024 NWSL: record attendance of 1.5 million spectators after 19 matchdays (out of 26)

The National Women’s Soccer League has achieved a total attendance record of 1.5 million spectators after just 19 matchdays out of the 26 of the 2024 regular season, announced the League on 08/09/2024. "This latest attendance milestone comes after the league exceeded one million fans in…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Ticketing, Stadiums, …
• Article # 336849
• Published on 09/09/24 at 16:00
©  AS Roma
Serie A Enilive: ComAve e-commerce partner of AS Roma from 2024-25

ComAve, a Luxembourg-based e-commerce platform, has become the e-commerce partner of AS Roma (Serie A Enilive) from the 2024-25 season, the club said on 09/09/2024. ComAve thus becomes a "proud partner" of the Roman club, the third level in its sponsorship hierarchy. "This collaboration will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336815
• Published on 09/09/24 at 15:00