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©  UEFA
UEFA: Oppo (smartphones, CHN) extends Champions League partnership for 2024-2027

Chinese smartphone manufacturer Oppo has extended as global sponsor of the Champions League for an additional three seasons (2024-2027), announced UEFA on 06/09/2024. As with the first partnership cycle (2022-2024), this agreement also includes sponsorship rights for the European Super Cup, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 336653
• Published on 06/09/24 at 12:30
©  Lenovo
Formula 1: Lenovo and its brand Motorola extend as global partner from 2025

Lenovo, a Chinese electronics group (telephones, televisions, computers), has extended and expanded its partnership with Formula One Group to become one of the F1's global partners (1st level) from 2025 as part of a "multi-year deal", announced the body on 05/09/2024. As part of the extended…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 336626
• Published on 06/09/24 at 12:00
©  World Leagues Association
International Match Calendar: "Excessive demands imposed on players" (World Leagues Association)

"This comprehensive and critical report from FIFPRO, based on the latest and most accurate data, highlights the unsustainable trend of continually adding international games to the already congested match calendar. While the international calendar post-2024 makes it increasingly challenging for…
Domain(s): Public Authorities & Regulations
• Category(ies): Associations, International authorities, Governance, …
• Article # 336594
• Published on 06/09/24 at 11:00
©  VfB Stuttgart
Bundesliga: LBBW to take over from Winamax as main shirt sponsor of VfB Stuttgart from 2025

German bank LBBW (Landesbank Baden-Württemberg) will become the main shirt sponsor of VfB Stuttgart (Bundesliga) from 2025-26 for three seasons (2025-2028), the club announced on 06/09/2024. "Both parties have agreed not to disclose the financial details of the partnership," said the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336592
• Published on 06/09/24 at 10:00
©  D.R.
Saudi Pro League: a partnership with TikTok to "elevate the digital fan experience" in 2024-25

The social network TikTok, owned by the Chinese group ByteDance, has become a "digital partner" of the Saudi Pro League for the 2024-25 season in order to "elevate the digital fan experience" of the Roshn Saudi League, announced the Saudi league on 05/09/2024. "In this official partnership…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 336577
• Published on 06/09/24 at 08:40
©   DAZN
France/Ligue 1: "DAZN is no more expensive than what existed before" (Brice Daumin, DAZN)

"If you look at the evolution of access to Ligue 1, the price has only gone down. DAZN, with an offer at €29.99, even after adding beIN SPORTS France at €15 per month, is no more expensive than what existed before. Everyone talks about the price and says it's more expensive. But more expensive in…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 336570
• Published on 05/09/24 at 16:35
©  D.R.
NFL: Bitpanda (trading) partnership to be activated at Bayern Munich's Allianz Arena on 10/11/2024

Bitpanda, an Austrian cryptocurrency trading platform, has become a "strategic partner" of the National Football League in Germany in 2024, announced the two parties on 05/09/2024. "This strategic partnership aims to offer NFL fans and investors unique synergies, putting Bitpanda's technology…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 336565
• Published on 05/09/24 at 16:00
©  San Antonio Spurs / X
beIN SPORTS France: discussions "ongoing" for NBA & Serie A TV rights in 2024-25

"Discussions are still ongoing regarding NBA TV rights. These are historic rights for beIN. The 2024-25 season starts at the end of October 2024 (on 22/10). There is still time to discuss and hope to renew these rights. We have a very good relationship with the NBA. While the NBA organises game in…
Domain(s): Media
• Category(ies): Essentials Media, Media, Rights Acquisitions, …
• Article # 336558
• Published on 05/09/24 at 15:30
©  Liverpool FC
Liverpool FC: a series of events organised in New York (USA) from 26 to 28/09/2024

Liverpool FC (Premier League) will hold "a series of unique events" in New York (USA) from 26 to 28/09/2024 as part of its "The LFC Experience" programme, announced the club on 04/09/2024. This visit "coincides with New York Climate Week" during which the club will visit the United Nations. In…
Domain(s): Clubs
• Category(ies): Clubs, International development, Marketing - Communication
• Article # 336549
• Published on 05/09/24 at 15:00
©  D.R.
Ligue 1 McDonald's: Pernod Ricard abandons partnership with Paris Saint-Germain after backlash

"In the face of the strong emotion aroused, Pernod Ricard today announces that it is abandoning its global partnership with Paris Saint-Germain (Ligue 1 McDonald's) to promote its whisky and champagne brands internationally," announced the French spirits producer on 05/09/2024. Pernod Ricard…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 336525
• Published on 05/09/24 at 13:50