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FIFA: Lay's (snacks, PepsiCo) official sponsor of the 2026 World Cup & the Women's World Cup 2027

Lay's, a crisps brand belonging to the American group PepsiCo, has expanded its sponsorship agreement with FIFA to become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and the Women's World Cup 2027 (in Brazil), announced the…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 337336
• Published on 12/09/24 at 16:15

2024 Paralympic Games: 20 million unique viewers in the UK on Channel 4

The Paris 2024 Paralympic Games were watched by 20 million unique viewers (audience reach) on the channels of Channel 4, the exclusive broadcaster of the event in the UK, which represents "one third (33%) of the total TV population," announced the British public broadcaster on 11/09/2024. Among…

Domain(s): Media
• Category(ies): Media, Media Audiences, Digital, …
• Article # 337318
• Published on 12/09/24 at 15:30

France / LFP: "Vincent Labrune's re-election must come hand in hand with in-depth reforms" (UNFP)

"Vincent Labrune's re-election must come hand in hand with far-reaching reforms that will enable French professional football to embark on a new era, in order to meet the many challenges that lie ahead if it intends to keep up with those who are leading the way at European level," said the French…

Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Social partners, Governance, …
• Article # 337297
• Published on 12/09/24 at 14:45

WNBA: record audience for the regular season on ESPN in the United States (+170% vs 2023)

The 2024 WNBA regular season, which kicked off on 13/05 (and runs until 19/09/2024), posted a 170% increase in viewers in the United States on the channels of the pay and free-TV group ESPN compared to the 2023 season, announced the group owned by the entertainment and media conglomorate The Walt…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 337277
• Published on 12/09/24 at 13:00

Olympique Lyonnais: "There is a good chance I will buy Everton using my own financing" (J. Textor)

"The acquisition of Everton FC (Premier League) would be made using my own financing, and I would buy it in my capacity as John Textor, not via Eagle Football Group. There is a good chance that this will happen, but the owner has several offers on the table," said John Textor, president of…

Domain(s): Clubs
• Category(ies): Clubs, Finance, Investment - Shareholding
• Article # 337246
• Published on 12/09/24 at 12:00

Tennis/2024 US Open: audience figures down for the men's and women's finals (1.8 million) on ESPN

The men's final of the 2024 US Open Grand Slam, won by Italy's Jannik Sinner over American Taylor Fritz (6-3, 6-4, 7-5), drew an average of 1.8 million viewers on the free-TV channel ABC (1,67 million, part of the ESPN group) and on the streaming platform ESPN+, on Sunday 08/09/2024 (match start…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences
• Article # 337265
• Published on 12/09/24 at 10:45

Manchester United FC: a record turnover of £661.8m (+2%) and net loss of £113m in 2023-24

Manchester United FC (Premier League) has posted a record turnover of £661.8m (€781m as of 30/06/2024) for the financial year 2024 (from 01/07/2023 to 30/06/2024), up 2.1% compared to 2023 (£648.4m/€751.6m on 30/06/2023), announced the club, which presented its annual accounts (unaudited) on…

Domain(s): Clubs
• Category(ies): Ticketing, Finance, United Kingdom
• Article # 337178
• Published on 11/09/24 at 18:00

Sportel Monaco 2024: "A rich programme of masterclasses and presentations" from 28 to 30/10/2024

"Sportel Monaco, the unmissable event for sports media rights and technology professionals, is excited to announce its 2024 flagship convention. From 28 to 30/10/2024, the Grimaldi Forum in Monaco will once again host industry leaders for three days of conferences, exhibitions, and networking,…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 337171
• Published on 11/09/24 at 17:30

Manchester United FC: DHL (logistics) extends as official partner for three seasons (2024-2027)

DHL, the logistics subsidiary of Germany's Deutsche Post DHL Group, has extended as an official partner of Manchester United FC (Premier League) for three additional seasons (2024-2027), announced the club on 10/09/2024. The brand has been a partner of the English club since 2011-12, the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 337162
• Published on 11/09/24 at 17:00

Juventus FC: "We are looking into the possibility of hosting US sports matches" (Paolo Monguzzi)

"Our stadium will always be football-centric. However, that's no reason not to be open to major events, even in other sports. Yes, we are looking into different possibilities, and hosting US sports, like NFL matches, is one of them," said Paolo Monguzzi, stadium and consumer business director at…

Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 337156
• Published on 11/09/24 at 16:00